In recent years, with the expansion of the scale of residential construction, furniture as the main supporting commodity of the residential area will usher in a broad development opportunity and market growth space.
China's furniture industry is dominated by small and medium-sized enterprises, and small private furniture enterprises account for a large proportion of them. The management is extensive, and most of them are implemented in family-style and empirical management. The degree of specialization and informatization is seriously low. In today's increasingly fierce market competition, furniture companies need strong management capabilities to complete scale expansion and transformation from traditional enterprises to information enterprises.
Statistics show that the material procurement cost and order management cost of furniture companies account for about 67% of the total cost. In addition, 20% of the cost is generated by inventory. In response to this situation, furniture companies need to use information technology to strictly control costs. The CRM system can complete the supply of raw materials and products required by the company through analysis of internal customer demand analysis, external market supply, and supply basis.
In this way, the purchase amount of raw materials of the enterprise can be determined strictly according to the sales order. In addition, adding the basic data of the raw material content in the evaluation data of each finished product can make the purchase amount of raw materials more real-time and precise. At the same time, furniture companies can also strictly review sales pricing through the above data to ensure the company's sales profit.
In particular, CRM can record and organize information and materials of various categories of products in the furniture market in a targeted and systematic manner. CRM comprehensively records and analyzes the sales of products and past market information, and analyzes various reasons for losing orders in time to help find the crux. According to the analysis of various product indicators in the market situation, combined with the market environment, consumers and their consumer demand for statistics and analysis, calculate the possibility of successful product launch, find suitable product positioning and marketing methods.
The use of CRM can also successfully achieve effective integration of various production links, and fully realize the information sharing of furniture enterprises. CRM financial management automatically calculates the worker's salary and forms a statement by combining the worker's personal information, employment time, and wages with benefits and income and expenses, and the salary can be correctly distributed. At the same time, CRM presents the quantity of scrapped products, the quantity of semi-finished products, the quantity of finished products and various costs on a unified platform. Producers can accurately see the production value, cost status, loss situation and cost, understand the current product operation status of the enterprise, and carry out Targeted management and enhancement.
With the continuous growth of furniture companies, the Chinese furniture market will show a good momentum in the future. Through the implementation of the CRM system, furniture companies can improve customer value, improve customer satisfaction, improve customer's continuous purchasing power, and improve customer loyalty at the customer management level; shorten sales cycle, find new market channels, and increase sales revenue at the sales management level. And effectively reduce costs.
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Xiongyang Household Co., Ltd , https://www.xyknives.com