In China, with the maturity of NFC technology, the popularity of NFC mobile phones has also risen rapidly. Recently, market research organization IHS pointed out that in 2012, global NFC mobile phone shipments were 120 million, and it has climbed to 275 million in 2013, growing by as much as 128%; it is expected to grow again in 2014. It reached 416 million and jumped to 1.2 billion in 2018.
NFC, Near Field Communication, also known as short-range wireless communication, is a short-range high-frequency wireless communication technology that allows non-contact point-to-point data transmission (within ten centimeters) to exchange data between electronic devices. . Since 2011, NFC mobile payment business has become popular. Whether it is mobile phone manufacturers, operators, mobile payment solution manufacturers, or chip manufacturers, they have launched their own mobile payment services. The convenience of mobile payment has made NFC more and more recognized by consumers, and the NFC reader infrastructure is getting better and better, which has stimulated the rapid growth of the NFC mobile phone market.
NFC mobile phone development is growing in size
Most of the smartphones on the market are equipped with NFC wireless communication and payment functions. The increase in shipments of NFC phones also proves that the market prospects are limitless.
Because near-field communication has natural security, NFC technology is considered to have great application prospects in the field of mobile payment. The rapid growth of the NFC mobile phone market has also driven the demand for NFC chip solutions to rise, especially with independent NFC modems. Currently, about 90% of NFC mobile phones use such solutions. As for the integrated wireless link chip design, it is gradually attracting attention. IHS estimates that shipments of such programs will grow by 50% in the next four years.
Mobile payment is not the whole of NFC technology. Compared with ordinary mobile phones, NFC mobile phones have the following three additional functions: First, NFC mobile phones can be used as POS machines, that is, "read" mode; second, NFC The mobile phone can be used as a card to brush, which is the core mobile payment function of NFC technology. Third, NFC mobile phones can do peer-to-peer communication like Bluetooth and Wi-Fi. It is because of these conveniences that NFC has spread rapidly in just a few years. Nowadays, operators, banks, Internet vendors and other parties to improve the mobile payment industry chain will definitely become an important year for NFC mobile phones.
It is undeniable that NFC technology is a technology with broad prospects. At home, NFC technology has gradually matured and become increasingly hot. Take the operator as an example: China Mobile's NFC mobile wallet combines mobile and portable features, and installs various electronic card applications such as bank cards, transportation cards, subway tickets, and access cards used in daily life on NFC-enabled mobile phones. in. China Telecom Wing Payment serves the users through five major discounts: “Huijiayouâ€, “Hui Shoppingâ€, “Huiguanyingâ€, “Easy Payment†and “Easy to Travelâ€.
NFC brings a lot of convenience to life
The rapid development of NFC has made people see surprises. So, how much does the NFC mobile phone play in consumers in daily life? With the increasing popularity of mobile phone NFC applications, medical medical inspections can be realized through mobile medical applications and through the patient's personal electronic medical record card. For ordinary people, an NFC mobile phone, combined with a variety of mobile medical applications, can achieve self-help for common diseases.
The rapid development of NFC technology continues to surprise people. NFC technology is a promising technology, which can find the answer from its advantages. Compared with Bluetooth, NFC connection is very convenient. Such convenient operation can even be used to connect Bluetooth. NFC has a short transmission distance. High security; on mobile phones with NFC devices, we only need to develop applications through the application interface, which is very convenient for developers, which is beneficial to the wide application of this technology. Although the NFC-enabled mobile phone is not as popular as the smart phone, it will definitely become a trend in the future, and there will be more NFC-enabled mobile phones.
How much convenience can NFC mobile phones bring to consumers' daily lives when they use them? It is understood that the current NFC technology can be used in transportation, contactless payment, medical health and other aspects. Using NFC phones, you can interact in a peer-to-peer mode to enable communication and social communication between your phone and your phone. In addition, the NFC mobile phone's read and write mode allows the NFC mobile phone to read the information of various NFC tags along the way, to understand the discounts and promotions of the merchants. In the field of mobile medical care, informationization of medical inspections can be achieved through the patient's personal electronic medical record card. For ordinary people, an NFC mobile phone, combined with a variety of mobile medical applications, can achieve self-help for common diseases. Especially in rural areas where medical treatment is inconvenient or where medical resources are asymmetrical, it is extremely convenient for people to seek medical treatment.
NFC technology can turn a mobile phone into a wallet, put credit cards, tickets, coupons, membership cards, etc. into the phone, and then use it for identity verification, payment, ride, shopping, and even driving. A mobile phone is not only used for communication, but also can meet the needs of travel, shopping, payment, etc., bringing convenience and quick life. In addition to mobile phones, NFC has gradually extended to electronic products such as home appliances, game consoles, and medical facilities. These multifaceted features also create new business opportunities for merchants and service providers. Some industries, such as software application developers, advertising agencies, retailers, membership operators, ticket service providers, etc., can benefit from it.
NFC accelerates competition in mobile payments
Nowadays, NFC's payment environment in China has gradually matured. At present, almost all large shopping malls, supermarkets, cinemas, etc. have already supported NFC payments, and most merchants such as Starbucks and Haidilao have already supported NFC payments. At the same time, the entry threshold of the terminal is also decreasing. It can be expected that with more and more mobile phone manufacturers and payment merchants joining, the NFC industry will surely usher in great development. For the entire mobile phone industry, with the gradual development of NFC mobile phones, it is bound to have a profound impact on people's daily lives.
The active deployment of the three major operators in the NFC field also means that operators will become the main drivers of NFC mobile payments. Senior analysts of Changjiang Securities believe that the competition of operators' mobile payment services has become an important driving factor for the ultra-expected development of the mobile payment industry in 2014, and the trend of increasing competition in the mobile payment industry of operators is very obvious. The increase in mobile payment promotion by operators will bring certain explosive market demand to NFC-SIM card manufacturers.
Mobile payment has developed rapidly in China. Equipment vendors, mobile operators and banks all want to gain more advantages in the market competition from their own perspective. The main purpose of operators to do mobile payment services is to drive traffic and increase user retention. From this perspective, the combination of payment cards and communication cards in NFC modes is the easiest to be accepted by operators. Operators can The popularity of bank POS machines in merchants has expanded rapidly. In 2014, the mobile payment war between operators, equipment vendors and Internet finance giants will continue to escalate.
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