On October 22, 2018, Jierou and Jingdong held a new launch conference for the “soft upgrade, double care†Jierou Lotion smooth surface paper, which was successfully held in the Jingdong headquarters building. Mr. Ping Qiang, the national e-commerce director of Zhongshun Jierou, Mr. Gong Zhiyong, the national marketing director, Mr. Yu Jian, the general manager of the consumer goods division of Jingdong Supermarket, and Ms. Zheng Yi, the manager of the paper products department of the cleaning and sales department, attended and specially invited. Chen Ruxi, the spokesperson of Jierou brand, came to the scene.
There are a large number of highly sensitive consumers in the city today, and ordinary paper towels can no longer meet their needs. Therefore, in addition to the cleaning function, Jierou has developed a moisturizing facial tissue at the same time, and developed a cream moisturizing facial tissue that combines cleansing and Skin Care functions. The new generation of clean and soft Lotion smoothing paper, which has been upgraded on the basis of the original, has added 30% of cream ingredients, making it softer than the average paper towel, which is more suitable for the consumption needs and usage habits of sensitive people.
In addition, the basic quality guarantee of this facial paper is also very good. The products are selected from high-quality imported native wood pulp. The 3 layers are thick and flexible, and the touch is silky and soft. The special three-dimensional embossing soft process makes the paper more skin-friendly. Through the original ecological product certification, health and safety are as always.
In order to make the sensitive stars better feel the upgraded soft experience of the clean Lotion, the event site deliberately creates a soft experience space, composed of the fun photo studio (soft hug +, balloon adventure), skin detection station, soft experience area. In this space, through the multi-dimensional display of products, online and offline interactive communication, scene experience and other forms of expression, a new discussion and exchange of clean soft Lotion smooth paper.
Since the cooperation with JD.com, Jierou series paper products have achieved rapid growth in Jingdong. In the 2 hours before the 618 of 2018, the first million SKUs of Jingdong Paper Cleaning Department came from Jierou, and both sides are in data mining and user marketing. Explore it in depth. Jierou said that the new upgrade Lotion can be used to lock the smooth surface of the water, but also a big reason is to fit the needs of Jingdong users. This new product launch conference is the third joint launch of Jiefang Jingdong this year (from the black series handkerchief paper, the confession series handkerchief paper and the newly upgraded Lotion series), hoping to bring more ideal life and ultimate experience to the users. Consumers create better high-end quality of life and lead consumer upgrades.
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