The international environment is sluggish, and many furniture companies turn around and switch to the domestic market. However, problems such as brand building and channel building are in front of them. In order to find a breakthrough development, Longjiang, Lecong and other Shunde furniture industry clusters began to hold a group battle, set off the banner of "Foshan furniture".
However, the group is not a "patent" of Foshan furniture companies. Under the increasingly competitive regional brand competition of furniture companies, regional brands in other parts of the country have also started. The sayings of “Beixianghe, Nanshunde, Dongyukou, Xichengdu, Zhongnankang†are circulated in the furniture industry. The post-production Dongguan and Shenzhen furniture brands are also on the rise, and the status of the rivers and lakes is not inferior.
"The rise of these local furniture companies and the late-comer advantages brought by regional brands have not yet formed an impact on Longjiang's furniture industry, but it has brought about certain pressures that cannot be ignored." Longjiang Town, Shunde District, Foshan City Tan Fengxian, deputy mayor, said that under the double attack of furniture companies at home and abroad, the inherent advantages of Longjiang Furniture are not so obvious, but some basic advantages are still there, such as the gathering of production enterprises, the skill level of production technology, and the smooth flow of information. And the supply of materials and the improvement of government service platforms. “These advantages have accumulated over a decade, and it is not easy to go beyond the rest of the time. Especially in the industrial chain, there are several towns in Shunde that are surrounded by furniture materials such as furniture, paint, woodworking machinery, hardware, etc. In terms of development, especially in Longjiang, the material market is the most prominent, and the production enterprises have established an obvious industrial chain."
Zhu Qingyu, a light industry researcher at China Investment Consulting, said that the industrial chain of Longjiang Furniture Industry Cluster is relatively complete, and the efficiency of circulation allocation is relatively high. This is a prominent advantage compared with other furniture industry clusters. However, the disadvantages are also obvious, mainly because the product features of Longjiang Furniture do not have their own distinct manifestations. In the future, the Longjiang furniture industry cluster should focus on developing brand strategy, continuously expanding sales channels and diversifying operations.
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