September 1, camels outdoor equipment 2012 spring and summer new conference and brand marketing summit honored International Hotel in Jinjiang ended. The conference was unprecedented in scale with more than 200 distributors attending. Italian designers joined hands with camels as well as senior marketing lecturers to give top-notch insight into the strength of the industry and show the demeanor of the king of outdoor camels.
Based on the rapid growth of the brand in 2011, the current camel brand in the national market steadily, in the local area market already has a high brand appeal, consumers have a very high brand recognition camels. In June, camels and search shoes network, Taobao Taobao Mall opened camel brand, the first electric shock e-commerce field, which greatly promoted the spread of the camel brand effect. At the same time, the camel brand focus on terminal operations and branch management, creating profitable marketing model, and thus to the national market.
In 2012, camels, there are more innovative heritage! On the one hand, camel brand steady, down to the 2012 brand road. On the other hand, through the summary of the growth process of camels in recent years, to improve and avoid the risks in the brand operation, from the branch to maintain the consistency of the terminal to join forces once again promote the camel brand forward.
Enthusiastic orders will be
This is the theme of this meeting to glimpse - step by step "camp", which is mainly reflected in: First, the "operating system" at every step, that keep the company synchronized with the camel marketing strategy, operating from a single unit Strategy turned to the national normative unified operation, marketing strategy for the guidance of the advancement, curing camel brand marketing model. Second, "Terminal Development" step by step for the camp. In 2012, following a sound marketing strategy, the mid-to-high-end camel outdoor gear will continue its efforts in building a nationwide store, shifting from a quick shop opening to a standard expansion, from blind ordering to scientific and rational ordering, from random sales to planned sell. Third, "ideological heritage" at every step. The marketing method into a marketing war, the need for branches and Camel Corporation unified strategy, such as the spread of ideas like the beacon gradually passed down, and ultimately the formation of a prairie fire to reach the pinnacle of the industry.
To this end, the meeting into the 2012 spring and summer new product development and communication, ordering training, policy communication and retail training and other links in one, with actual combat measures to promote the Camel brand again in 2012 tree brand new monument.
The launch of the 2012 spring and summer new products not only embodies the strength of the original camel research and development team, which is more permeated with new ideas brought together by the Italian top designers. It is reported that this is the face of the upcoming new market situation in 2012, camel brand to enhance their own strength and made major moves. Through product development and communication links, bringing together the views of the terminal franchisee, may better serve product development. At the same time, the introduction of high-end talent, the implementation of internal competition mechanism, with continuous improvement and innovative spirit, as well as the Italian designers bring advanced footwear concept, the international cutting-edge fashion vision, with the fine workmanship camel products to maintain the camel brand unique in the market leader status.
At the meeting, Mr. Ma Defeng, general manager of marketing center pointed out that the camel brand successfully realized the brand transformation in 2011. This meeting has a decisive significance as a new starting point for the camel brand towards the peak of the industry. Starting from the spring / summer 2012 conference, camels will gradually implement the national information system management in the national market to enhance management efficiency, so as to realize the scientific and objective terminal sales data. In-depth and systematic ordering training is fundamentally to ensure the profitability of the terminal. Scientific selection of goods, orders, with more reasonable market policies, for the 2012 camel brand market development has provided strong support.
The rapid expansion of the outdoor market has become a well-known fact that in 2012, the size of the outdoor market was far greater than it used to be. Nuggets outdoor market, with young outdoor equipment for the differentiation of brand positioning, through continuous product segmentation and marketing operations, outdoor camel adolescent outdoor equipment already piloted the youth outdoor industry. Believe that camels 2012 spring and summer new conference ended successfully, the camel will unite more people of insight, work more closely with the client team, in the field of young outdoor industry to assault forward, writing brand new legend.
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