Direct Marketing
Direct mail marketing will also have some room for development. This push media can target the target audience without technical limitations. Since this medium can completely cover a certain area and population, it can be said that it is the most democratic promotion channel. Since we want to develop a more humane promotion model of human relations, humanized promotions will become a norm. Of course, the increase in mailing costs will force us to look for additional promotional channels.
1. In the next 20 years, the humanized direct mail model will have great development and will become the basis for human relationship marketing and target-based marketing.
2. On the Internet, those .com websites will provide some direct sales models, establish brands for merchants and promote consumers to visit their websites.
3. Mass mailings to consumers will continue to develop. There is no other more effective way to influence the public before everyone can access the same type of electronic information. Direct mail is a "democratic" promotion.
4. Direct mail promotion will continue to exist as a "push-type" media and become a supplement to the company's website promotion. Humanized promotions will be quite common.
5. Almost all BtoB-style direct mail promotions will shift to the Internet promotion model in the future. On the Internet, corporate entities can be linked together through EDI and e-commerce.
6. The postal system will provide consumers with direct mail letters in printed or electronic form. The postal service point is equipped with printing equipment. If the consumer needs a document in the form of printing, it can also request printing.
7. The postal system database will contain the national's mailing address and e-mail information, making media interactive mail delivery possible.
Business Directory (Directories)
As the content of the Business Directory gradually shifts to online publishing, the publication of the printed version of the Business Directory will be greatly reduced. The reference information in this type of publication is the best selection item for electronic reading devices because the searching and searching functions of such information will be greatly enhanced after the electronicization. The publication of the telephone directory will continue before portable electronic devices can access the telephone number database. The publication of many business directories has completed the transition to recordable disk publishing and is currently undergoing a transition to online publishing. After 2020, the printed version of the business directory will be reduced.
1. The majority of printed business directories are outdated once they are published. The production schedule of the disk edition is subject to a smaller limit, and basically it is not even immediately obsolete. While the online version can be dynamically updated through the company database, it can be said that its publication information has always been the latest.
2. The rise in paper costs and issuance costs will force the publication of the Business Directory to the Internet.
3. In the past few years, the Directory's publishers have published various forms of reference materials, which are generally printed and CD-ROM versions and today's DVD versions. It is currently moving toward the publication direction of subscriptions to Internet databases.
4. The telephone directory is required by law to be published. With the opening of the functions of PDAs and mobile telephones to access the telephone directory, such publications will also be published in electronic form in the future.
5. Although the contents of the telephone yellow pages are also available on the Internet, the printed version of the telephone yellow pages will continue to be published. However, the online version can provide more informational advertisements containing sounds and images, linking company websites and geographically-oriented maps. If PDAs and mobile phones can access such information, it will impact the publication of telephone yellow pages. By 2020, the telephone yellow pages will no longer be published in print.
6. General reference materials will be published in electronic format because this format is easy to find and update on the fly.
Financial and Legal (Financial and Legal)
According to the law, most of the information of listed companies must be published in electronic form, but marketing materials will also be published in print. The annual report must also be published in accordance with the law. It can also serve as a marketing medium. Legal provisions will be published in both print and electronic versions because the printed version is easy to reference and the electronic version is easy to find. However, it can be expected that the total number of copies of such publications will show a downward trend, but it will not shrink as much as some people think. After all, the publication of marketing materials is still guaranteed.
1.10-K and other SEC files have been archived and can be accessed via the EDGAR format. In order to ensure that all shareholders are fully holding their own holding company's materials, the printed version of the document is still essential. For some time now, shareholders will be asked to answer whether the documents they requested are printed or electronic. Although most of them still require printed materials, the number of prints will be reduced because some shareholders want to receive electronic files.
2. Although e-financial services represented by ATMs, credit cards, etc., are desperately occupying this market, the cheques and currencies will continue to grow. However, after 2020, the further development of e-finance and e-finance activities will make currency printing appear declining.
3. In the next 20 years, the printing of business transaction bills will also maintain its growth momentum because the documents of business transactions have become a marketing medium. Although financial records can be accessed electronically, printed documents are required to meet security and backup requirements.
4. Other legal documents will continue to be published in print. Copies of contract, mortgage and contract documents, and other legal documents will also require a hard copy for archiving purposes.
5. The use of electronic signatures has made the electronic version of the legal document more widely available, but the print version of the backup file is indispensable.
6. Banks, insurance companies and financial services companies and law firms will work to establish electronic databases where the stored information can be printed when needed and can be accessed anytime, anywhere.
Packaging Printing
This is a major growth point for the printing industry because it does not have the same electronic development methods as other printed materials, and the number of prints in a single package is not large because of geographical and population factors.
Changes in legal regulations will affect the changes in the information required on the product packaging, and marketing and product production will also change. Even e-commerce will affect the packaging and printing industry because goods can always be shipped in certain forms.
1. There is no competition in the electronic field for packaging and printing, and there will be a substantial increase in the future even by 2020.
2. It can be expected that there will be major developments in label printing by 2020 or even later. The rapid development of e-commerce has also led to the development of packaging, but the needs of consumers will also determine everything.
3. At present, 75 million square feet of trademarks worldwide are offset and flexographic. By 2020, 30% or more of these prints will be digitally printed. Most labels will be printed in full color.
4. The packaging material will be immediately produced and shipped with the other components to the assembly line. Packaging on demand will become a widely used technology.
5. Digital color printing will play a greater role in the development of packaging inspection and proofing, and will eventually be applied to short-run printing of certain packaging materials.
6. The transfer of printing technology will take place. There will be fierce competition in the technical fields of flexo, gravure, offset, toner, and especially inkjet.
Technical documentation
Most technical data will be turned to disk distribution and network distribution, with the exception of guidelines such as televisions and washing machines. The number of such later publications is greater than many expected, and no other means can replace the printed version of such publications. The operating guides and other user manuals will shift to the simultaneous publication of electronic and printed versions to meet the needs of training.
1. Portable PDAs, laptops, and other digital devices will replace printed manuals and microfilm and card readers.
2. The performance of military systems and large enterprise consortium systems is particularly prominent in these areas where technical information is required to be regularly updated to meet the needs of rapidly changing situations.
3. The technical information of the operation manual, the illustrated version of the fault description (IPB) and other corporate consortium systems will be visible on the network and on the disk through wireless connection.
4. Most of the major data will be produced in PDF or XML format. The two formats eventually translate into each other so that information can be arbitrarily distributed through print, web, PDA, E-BOOK and other forms.
5. Since there will not be a device or media publishing means that will occupy a dominant position, the publication of cross-media and multiple reading devices will become very common.
Direct mail marketing will also have some room for development. This push media can target the target audience without technical limitations. Since this medium can completely cover a certain area and population, it can be said that it is the most democratic promotion channel. Since we want to develop a more humane promotion model of human relations, humanized promotions will become a norm. Of course, the increase in mailing costs will force us to look for additional promotional channels.
1. In the next 20 years, the humanized direct mail model will have great development and will become the basis for human relationship marketing and target-based marketing.
2. On the Internet, those .com websites will provide some direct sales models, establish brands for merchants and promote consumers to visit their websites.
3. Mass mailings to consumers will continue to develop. There is no other more effective way to influence the public before everyone can access the same type of electronic information. Direct mail is a "democratic" promotion.
4. Direct mail promotion will continue to exist as a "push-type" media and become a supplement to the company's website promotion. Humanized promotions will be quite common.
5. Almost all BtoB-style direct mail promotions will shift to the Internet promotion model in the future. On the Internet, corporate entities can be linked together through EDI and e-commerce.
6. The postal system will provide consumers with direct mail letters in printed or electronic form. The postal service point is equipped with printing equipment. If the consumer needs a document in the form of printing, it can also request printing.
7. The postal system database will contain the national's mailing address and e-mail information, making media interactive mail delivery possible.
Business Directory (Directories)
As the content of the Business Directory gradually shifts to online publishing, the publication of the printed version of the Business Directory will be greatly reduced. The reference information in this type of publication is the best selection item for electronic reading devices because the searching and searching functions of such information will be greatly enhanced after the electronicization. The publication of the telephone directory will continue before portable electronic devices can access the telephone number database. The publication of many business directories has completed the transition to recordable disk publishing and is currently undergoing a transition to online publishing. After 2020, the printed version of the business directory will be reduced.
1. The majority of printed business directories are outdated once they are published. The production schedule of the disk edition is subject to a smaller limit, and basically it is not even immediately obsolete. While the online version can be dynamically updated through the company database, it can be said that its publication information has always been the latest.
2. The rise in paper costs and issuance costs will force the publication of the Business Directory to the Internet.
3. In the past few years, the Directory's publishers have published various forms of reference materials, which are generally printed and CD-ROM versions and today's DVD versions. It is currently moving toward the publication direction of subscriptions to Internet databases.
4. The telephone directory is required by law to be published. With the opening of the functions of PDAs and mobile telephones to access the telephone directory, such publications will also be published in electronic form in the future.
5. Although the contents of the telephone yellow pages are also available on the Internet, the printed version of the telephone yellow pages will continue to be published. However, the online version can provide more informational advertisements containing sounds and images, linking company websites and geographically-oriented maps. If PDAs and mobile phones can access such information, it will impact the publication of telephone yellow pages. By 2020, the telephone yellow pages will no longer be published in print.
6. General reference materials will be published in electronic format because this format is easy to find and update on the fly.
Financial and Legal (Financial and Legal)
According to the law, most of the information of listed companies must be published in electronic form, but marketing materials will also be published in print. The annual report must also be published in accordance with the law. It can also serve as a marketing medium. Legal provisions will be published in both print and electronic versions because the printed version is easy to reference and the electronic version is easy to find. However, it can be expected that the total number of copies of such publications will show a downward trend, but it will not shrink as much as some people think. After all, the publication of marketing materials is still guaranteed.
1.10-K and other SEC files have been archived and can be accessed via the EDGAR format. In order to ensure that all shareholders are fully holding their own holding company's materials, the printed version of the document is still essential. For some time now, shareholders will be asked to answer whether the documents they requested are printed or electronic. Although most of them still require printed materials, the number of prints will be reduced because some shareholders want to receive electronic files.
2. Although e-financial services represented by ATMs, credit cards, etc., are desperately occupying this market, the cheques and currencies will continue to grow. However, after 2020, the further development of e-finance and e-finance activities will make currency printing appear declining.
3. In the next 20 years, the printing of business transaction bills will also maintain its growth momentum because the documents of business transactions have become a marketing medium. Although financial records can be accessed electronically, printed documents are required to meet security and backup requirements.
4. Other legal documents will continue to be published in print. Copies of contract, mortgage and contract documents, and other legal documents will also require a hard copy for archiving purposes.
5. The use of electronic signatures has made the electronic version of the legal document more widely available, but the print version of the backup file is indispensable.
6. Banks, insurance companies and financial services companies and law firms will work to establish electronic databases where the stored information can be printed when needed and can be accessed anytime, anywhere.
Packaging Printing
This is a major growth point for the printing industry because it does not have the same electronic development methods as other printed materials, and the number of prints in a single package is not large because of geographical and population factors.
Changes in legal regulations will affect the changes in the information required on the product packaging, and marketing and product production will also change. Even e-commerce will affect the packaging and printing industry because goods can always be shipped in certain forms.
1. There is no competition in the electronic field for packaging and printing, and there will be a substantial increase in the future even by 2020.
2. It can be expected that there will be major developments in label printing by 2020 or even later. The rapid development of e-commerce has also led to the development of packaging, but the needs of consumers will also determine everything.
3. At present, 75 million square feet of trademarks worldwide are offset and flexographic. By 2020, 30% or more of these prints will be digitally printed. Most labels will be printed in full color.
4. The packaging material will be immediately produced and shipped with the other components to the assembly line. Packaging on demand will become a widely used technology.
5. Digital color printing will play a greater role in the development of packaging inspection and proofing, and will eventually be applied to short-run printing of certain packaging materials.
6. The transfer of printing technology will take place. There will be fierce competition in the technical fields of flexo, gravure, offset, toner, and especially inkjet.
Technical documentation
Most technical data will be turned to disk distribution and network distribution, with the exception of guidelines such as televisions and washing machines. The number of such later publications is greater than many expected, and no other means can replace the printed version of such publications. The operating guides and other user manuals will shift to the simultaneous publication of electronic and printed versions to meet the needs of training.
1. Portable PDAs, laptops, and other digital devices will replace printed manuals and microfilm and card readers.
2. The performance of military systems and large enterprise consortium systems is particularly prominent in these areas where technical information is required to be regularly updated to meet the needs of rapidly changing situations.
3. The technical information of the operation manual, the illustrated version of the fault description (IPB) and other corporate consortium systems will be visible on the network and on the disk through wireless connection.
4. Most of the major data will be produced in PDF or XML format. The two formats eventually translate into each other so that information can be arbitrarily distributed through print, web, PDA, E-BOOK and other forms.
5. Since there will not be a device or media publishing means that will occupy a dominant position, the publication of cross-media and multiple reading devices will become very common.
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