The company is a professional company engaged in the design and manufacture of children's amusement equipment, and its products are favored by new and old customers at home and abroad. The company produces educational toys such as children's slides, plastic toys, expansion equipment, children's furniture, and fitness equipment. Company's official website :. Hotline.
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Maternal and infant products in the first quarter of 2018, the online shopping ranking of the e-commerce platform includes the sales ranking of various types of maternal and baby products and toys and musical instruments. From the sales ranking of toys, it can be found that educational toys are very popular with parents.
Parents tend to buy educational toys to help children develop intelligence
In the list of online shopping toys in the first quarter of 2018, educational toys are the first choice for parents when purchasing toys. In the top ten list, except for the Barbie doll in the fourth place and the Audi double-diamond deformable robot in the ninth place, all are all educational toys. Such as the first LEGO toy city group mobile command center, the second place Fisher Fisher early education puzzle pedal piano fitness machine, the third place Lego classic creative large building block box, and the fifth place Lego Disney Aisha Magic Ice Castle and so on ... Among these puzzle toys, Lego blocks seem to be the most popular toy brands. In addition, Fisher, Barbie, Ming Tower, Audi Twin Diamond, Disney and other well-known domestic and foreign brands Also on the list.
From this list, we can also see that, in addition to the second place Fisher Fisher early piano fitness equipment and the eighth place sound and light to appease the hippocampus, the rest of the toys are designed for children 4-12 years old. It can be seen from this that young children 4-12 years old are the most important objects for toys.
Children at this age have just got rid of the 0-3 year old interaction mode with primitive touch, hearing, sight, and even taste, and their dependence on parents is reduced. They begin to understand that they can own their own toys. Parents also began to add suitable toys for their children at this stage. At this time, the children can be said to be the fastest and critical period of brain growth. They not only started to establish their own understanding and thinking of the outside world, but also gradually accumulated a large number of vocabulary in their minds. Preferences and needs. Most parents understand that if this stage can lay a solid foundation for intelligent development, it will be very important for the development of the child's life. Therefore, it is not difficult to understand that when parents are buying toys for their children, buying educational toys that help children's intelligence development naturally becomes the mainstream.
High quality becomes the first consideration for young mothers to buy toys
It is worth noting that according to the latest Nielsen e-commerce research team statistics, 95% of the purchasers of various maternal and infant products, including toys, are women in the 80s and 90s. Most of these consumers are new generation mothers. They have experienced rapid economic growth in the 1990s and after 2000. With the advancement of the Internet and the popularization of knowledge, these young mothers usually adopt more For an open and rational attitude, they also usually have certain pursuits and expectations for quality when purchasing. We can see from the list that well-known brands from abroad such as Lego from Denmark, Fisher from the United States, and Barbie dominate most of the top seats on the list. These well-known foreign brands with many years of history, most of the toys are well-designed, safe and reliable, not only precision-made, but also educational. These high-quality toys have long been recognized by parents all over the world, and these high-quality traits are also the primary factors that this new generation of mothers consider when purchasing toys.
Most people expect to be entertaining in education and hope that children learn in happiness. Compared with the past, toys have gradually evolved as part of heuristic education for children. Therefore, when choosing toys, the intellectuality, creativity, and stimulation of children's innovative ability are the key points for young mothers to choose. For example, the LEGO city group mobile command center that ranked first in this sale, after purchase, parents just hope that children can use their observation ability and creative ability when assembling, and when building blocks, they can also achieve their function of a city. The unit's initial understanding and understanding. These children can be inspired at the same time when they use toys to stimulate their brains, build their thinking, improve their imagination, and coordinate their hands and eyes.
Educational toys accompany children to grow all the way, the future market potential should not be underestimated
With the full implementation of the national second child policy, more and more families are welcoming the second child. For this reason, as far as the toy industry is concerned, the future market potential cannot be underestimated. Especially in the age group of 4-12 years old, educational toys such as Lego bricks and other toys are products that can accompany children's growth along the way. Not only will each family provide their children with a variety of meaningful toys, but also, a single toy will not meet all the needs of children in the growing process. Therefore, the vigorous development of the puzzle toy industry in the future can be expected, and its position in the sales ranking should continue for a long time.
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