The company is a professional company engaged in the design and manufacture of children's amusement equipment, and its products are favored by new and old customers at home and abroad. The company produces children's play equipment such as children's slides, plastic toys, expansion equipment, children's furniture, and fitness equipment. Company's official website :. Hotline.
The company wholeheartedly serves you!
The marketing of children's amusement parks needs to have unique characteristics. Generally, the consumption of children's amusement parks is paid for by the parents, so the decision of consumption lies with the parents. Therefore, the marketing object of the amusement park is not only children, but also parents. Because of the children's strong curiosity, children's amusement marketing has a clear timeliness. Because the target customer base makes children, safety and environmental protection are also things that must be valued. Combining these characteristics, the marketing of children's playground should be carried out in the following aspects.
Name of marketing strategy
Give the playground a suitable name. Just as a person must have a name. The playground also needs a name that is close to the target customer's psychology and easy to remember. You can choose a name for your target customers (under 6 years old or 6-10 years old, etc.), such as Le Doll, Xiyangyang Children's Paradise, etc.
Marketing strategy promotion
Propaganda is indispensable in the marketing of children ’s playgrounds, but generous advertisements may not be realistic. Distributing flyers along the street seems cliché and ineffective. I think balloon promotion is a good way. At first, children like balloons. Secondly, they are low-cost and easy to operate. Printing the name and address of the playground on the balloons and distributing them to children in a commercial and prosperous area will receive good results. In addition, eye-catching signs should be set up in underground shopping malls to guide customers to the playground for consumption.
Promotion of marketing strategy
Promotions can gather popularity and bring a stable source of income for the playground. At the beginning of the opening, a certain "free zone" can be set up. After playing in the free zone, children will be interested, and then promote the consumption of other facilities. They can also give customers 10 yuan or 20 yuan worth of credits to guide them. Come to spend next time. At the same time, you can use packages, monthly tickets and other preferential ways to promote, and the slogan "Bring your partner, let's play together".
Marketing strategy equipment
Amusement facilities have a certain timeliness, generally about half a year, after this period, children will lose the sense of freshness to this facility, therefore, to update the facility regularly, you can regularly buy other new children's play equipment produced by the company , To achieve rolling updates of facilities to enhance the attractiveness of customers.
Marketing strategy activities
After the playground has been open for a while, it is necessary to stimulate the consumption enthusiasm of children and parents through certain activities. You can hold some educational or parent-child activities on weekends or "June 1" and other programs, so that parents can change the concept of "playing in the playground is to play" and eliminate the negative emotions of parents; The playground becomes a place for parents to enjoy the joy of the world.
Marketing strategy management
The management of children's playgrounds is very important. It is necessary to ensure the safety of playgrounds, so that parents can safely take their children to spend. You can hire someone with experience in preschool education as a staff member, which can not only create a good play atmosphere, but also have a benign interaction with the child, let the child fall in love with your playground.
In addition, parents and children will be thirsty when they play. They can set up a rest area to provide drinks and snacks. They can also sell children's toys, which can promote consumption and create greater profits.
Bbq Grill Combination,Cast Iron Grid,Stainless Steel Grates,Cleaning Grill Grates
JIANGMEN XINXING METAL PRODUCTS CO., LTD. , https://www.bbqoutdoorgrill.com