With the introduction of the concept of Internet of Things, with the increasing demand for intelligent life and intelligent work, the related applications of the Internet of Things are also constantly spawning. For the vast number of shopping malls, supermarkets, chain stores/institutions and other users, with the rapid development of the storefront, the scale of operations and the number of stores are constantly expanding, it is more and more difficult for managers and bosses to manage the chain stores. For the day-to-day management of storefronts, the safety management of personnel and property, and the alarm management after work, how to adopt a smart way to form a unified and systematic management, making managers easier, so that the benefits of the company will multiply and gradually become The focus of the industry.
There is a contradiction between retail development and lack of performance management tools and improvement measures
Retail commerce is a very broad industry, mainly including department stores, supermarkets, chain stores, and street shops. The current IT and smart applications of retail businesses are mainly concentrated on POS systems, and the lack of management tools and improvement measures for “retail performance†is also a problem that plagues retail commercial enterprises. Fan Secretary of the Guangdong Chain Store Management Association told us that in recent years, Guangdong's retail industry has achieved brilliant results, but the shortcomings are also very obvious. From 2007 to now, the number of listed companies in the retail industry in Guangdong is increasing every year. The retail industry is ushered in a peak period, but the existing retail decision data will focus on logistics and capital flow, ignoring the analysis of people flow, which is not conducive to the long-term development of retail performance management.
Smart business
What is "business intelligence"?
The Retail Performance RetailPerformance management in Business Intelligence BI provides retailers with key performance indicators (KeyPerformanceIndicators) to measure, manage, improve customer traffic, sales opportunities, conversion rates, staff expansion, promotions, and in-store furnishings.
Store Performance Management: Accurate customer traffic statistics directly answer the most frequently asked questions from retailers – “What drives our business – the increase or decrease in traffic or the percentage of shoppers who actually shop. Will it lead to changes in sales? Combined with POS data, store performance management capabilities can provide store metrics for store managers, store managers, regional managers and business managers to measure store performance, including identifying trends. Retail companies can take advantage of The shopper conversion rate pays and motivates the salesperson to create a customer-centric culture.
Customer Behavior Analysis: The video tracking system answers another question from the retailer – “How do people shop in our stores – why do they do this?†by capturing shoppers from the video into the store Stepping out of the store's complete process and analyzing the behavioral patterns, our solutions provide retailers with facts and perspectives, understanding the quality of the shopping experience and its relationship to the intent behind the store design.
Marketing and Promotional Analytics: By capturing the behavior of in-store customers to measure the success rate of marketing and advertising promotions, retailers can make better, more informed decisions to enhance sales, such as store layout, product placement, and promotional displays.
VIP customer proactive identification: The face recognition system proactively identifies VIP customers and enhances customer care and customer experience.
Improve the security level: The intelligent video surveillance and analysis system proactively identifies security alarms such as intrusion, and prevents the accidental replacement of the “after-the-fact†video query.
Join forces to promote smart business
Recently, Fei Ruisi Technology and the world-renowned research company British Thinking Group reached a strategic partnership, and promoted "business intelligence" programs in China to achieve smart business. Ding Xiaogang, general manager of the sales department of Fei Ruisi Technology, introduced that internationally renowned brand technology has entered the Chinese market in a big way, which is a huge impact on localized brands. The existing retail performance management and business analysis data are only for financial and material data, missing the most important purchaser data, including passenger flow data and customer analysis. Data value mining is not fully reflected, and it is very unfavorable in the long run. . In this cooperation, Fei Ruisi will provide intelligent video analysis to complete fine customer trajectory collection, customer interaction data collection and other front-end data collection work, provide consulting services to customers through Synovate's data analysis, unearth the value of data and improve retail performance. To make business operations smarter and make business management more intelligent.
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