Third-party payment booming market capacity continues to release

This year is an important stage for the rapid development of Internet payment. In 2013, the scale of Internet payment transactions reached 5.72 trillion yuan, a year-on-year increase of 56.2%. It is expected that in the future, the mobile payment field will be a must for third-party payment companies, and NFC payments will dominate mobile payments. Analysts pointed out that on the one hand, the bank card acquiring business has developed steadily. On the other hand, Internet payments have matured and mobile payments have risen at a high speed. Under the background of the gradual opening of government policies, the good macro environment, the continued development of Internet finance, and the continuous innovation of high technology, the third-party payment industry will continue to maintain a growth rate of more than 30% in the next three years.

Third-party payments are booming

The so-called third-party payment is a transaction support platform provided by a third-party independent institution that contracts with the country where the product is located and the major foreign banks, and has certain strength and credit guarantee. In the transaction through the third-party payment platform, after the buyer purchases the goods, the account provided by the third-party platform is used for payment, and the third party notifies the seller that the payment arrives and delivers the goods; after the buyer inspects the goods, the buyer can be notified to pay the seller. The third party then transfers the money to the seller's account. In this payment process, the most important thing for the third-party payment platform is to establish a connection between the online merchant and the bank to achieve third-party supervision and technical support.

From the current point of view, third-party payment transactions are becoming more powerful. With the vigorous development of China's financial industry, the requirements for the safety and efficiency of funds have increased. Third-party payment has the problem of credit shortage that can be solved by the market asynchronous trading, and it is applied in this context. After several decades of development, the third-party payment market has grown stronger. In 2013, the scale of third-party payment transactions in China was 1.79 billion yuan, an increase of 43.2% over the same period of 2012. The future growth rate will gradually slow down, but in the long run, the market still maintains a healthy and stable development trend. It is expected that the future of mobile payment will be a must for third-party payment companies, and NFC payments will dominate mobile payments.

Although offline orders still occupy the main position, Internet payment has grown at a rapid rate of 62.17% in the past five years. The industry competition pattern basically formed. UnionPay business relied on UnionPay to capture 47.2% of the market share of bank card acquiring business; Alipay, as an e-commerce giant Alibaba affiliate, won 49.2% and 69.6% of transactions in Internet payment and mobile payment respectively. Scale; In the field of prepaid cards, Lianhua OK card has the advantage of the group, accounting for nearly 20% of the market. The advantage of the business giant is obvious. Under the financial innovation, relying on its own business advantages, the third-party payment field has a strong position.

Industry market capacity continues to be released

On the one hand, the bank card acquiring business has developed steadily. In 2012, the total transaction volume of China's third-party payment bank card acquiring market reached 8.42 trillion yuan, a year-on-year increase of 49.3%. In the future, the overall market showed a steady growth. It is expected that the total transaction volume in 2016 will exceed 35 trillion yuan; In terms of market structure, POS terminals occupy an absolute advantage. Mobile payments help mobile POS terminals outbreak. Due to the formulation of China's financial mobile brake technology standards at the end of 2012 and the popularization of financial IC cards, it has laid a good foundation for the future of mobile payment. Since the beginning of this year, the mobile pos machine has entered a peak period, and its demand is more than expected. As of the 2012 statistics, the effective use of domestic networked POS terminals (traditional POS, mobile phones, mobile POS machines) reached 7.12 million units. In 2013, it was conservatively estimated that the demand for mobile mobile POS machines exceeded 5 million units. Such as shopping, payment, recharge, etc., the potential market for mobile mobile POS machines in the future will be an unlimited amount of data.

On the other hand, Internet payments have matured and mobile payments have risen at a high speed. In recent years, with the increase in the number of domestic Internet users and the rapid development of e-commerce, China's Internet payment market has achieved relatively rapid development. In 2012, the transaction volume of third-party Internet payment services in China was about 3.66 trillion yuan, a year-on-year increase of 66.0%. However, with the gradual saturation of the traditional e-commerce industry represented by online shopping and airline tickets, and the difficulty of expanding the e-commerce in traditional industries, the market growth rate will continue to decline, and the industry will enter a relatively mature and stable stage.

In general, in the context of the gradual opening of government policies, the good macro environment, the continued development of Internet finance, and the continuous innovation of high technology, the third-party payment industry will continue to maintain a growth rate of more than 30% in the next three years. It is estimated that the bank card acquiring business, online payment business and prepaid card business will maintain growth rates of 25%, 35.9% and 32.1% respectively in the next three years. From the perspective of the industry as a whole, the trend of online and offline integration is obvious. The 020 model is the main strategy for future enterprise layout, and mobile payment is the new blue ocean for industry development. NFC payment will eventually dominate mobile payment.