Suntory dumbbell-shaped Let's low-sweetened beverages have the magic of dragging you to the gym. Even one computer fan was moved in the ad.
We all know that PET plastic bottles will bring environmental problems - we had hoped to see some changes in the Tokyo Environmental Protection Festival last week ... but we really can not withstand the Japanese manufacturers continue to launch these irritating plastic bottles within Temptation. Each year, about 13,000 new products appear on convenience stores and supermarket shelves - the designer's works are all "spouting"! Here will show some of the most clever designs and tell you where they are!
Let us first talk about ecological issues. Every year in Japan, a large amount of PET resin is used to make these plastic bottles: In 2006, only 515,414 tons of PET resin was used for soft drink packaging production! When the PET Bottle Recycling Association was established in 1993, they collected only 0.4% of plastic bottles. By 2005, this figure had increased to 65.6%.
So what's left? Or throw, burn, or sell abroad ... but there will certainly be people who love the beauty of these new designs and use them repeatedly.
Dazzling shape
1. Express yourself, or show your (PET bottle) personality to others
Does the title sound strange? This is the slogan of the PET bottle industry. Through our previous introduction to the design style of Japanese products, you may already know something about the “simple design†of beverage bottles. There is no doubt that this slogan is somewhat extreme, but it does declare that beverages (including chewing gum and snacks) are as decorative as fashion gadgets such as cell phones and iPods. So what does this tea drink package and its shape tell us about the buyer's personality and attitude? Wrapped in eye-catching mono-colored labels, there is no decoration except a few lines of small words... he must be a minimalist! Um, it seems to us like this
2, pattern notes
A picture of a bottle of jasmine tea: Suntory's jasmine tea looks lively and colorful (it's certainly the same for its buyers...). On the left is the design for the spring of 2006, and on the right is the more recent version.
In this age of diversified design, countless designs compete endlessly with each other. Take the design of this stylish and colorful Suntory Jasmine tea for example: its picture design has changed a lot, but it still continues its original style. The delicate design of the combination of the color of the tea on the bottle and the shape of the flowers seems to make us smell the aroma of the beverage in the bottle.
3, traditional design innovation
On the left is the traditional packaging of Qilin's afternoon tea. Their special version uses a unique package that resembles a diamond faceted cut: milk tea (middle), Earl Grey tea (right).
Let's take a look at the one on the left: PET bottles are usually designed with a mediocre design with anti-deformation reinforcement bars to prevent deformation during the manufacturing process. Designers can only make a compensation on the label to make people feel good.
However, as the special edition of the “Black Tea in the Afternoon†foreshadowed, the traditional bottle of the opposite sex is rising.
4, surface I: noble crystal
Who can think of tea beverages in crystal bottles? The illustration shows the detail of the glitter of the Suntory Oolong tea “crystal cut†PET bottle.
When the Crystal Bottle Suntory Oolong Tea was launched in 2005, merchants used to associate it with Seiko-cut crystal cups. For your tea, luxury it!
5. Surface II: Imaginative Sparks
Lipton lemon tea packaging looks like a patterned glass. Elegant! Their recently introduced Xuefang milk tea also uses a similar delicate packaging.
6, the value of brand identity: Bamboo I
Different designs and touching tags of the same series: Suntory Green Tea is a limited version featuring red leaves (far right)
Bamboo is a beverage container traditionally used by Japanese people. Suntory successfully introduced this image in its "Lemon Green Tea" series, and the new products in this series are therefore quite convincing.
7, Recognition: Bamboo II
Old bottles of new tea - This is Kirin's two products, the left is the old bamboo green tea, the right is the new Z7.
The bamboo-flavored green tea (ã¨ãŠèŒ¶) launched in April 2006 has been released - but its bottle has been inherited - with a similar drink! The decision to buy soft drinks is often made in a flash, so the product packaging must be attractive and must be seen at a glance. The information conveyed by bamboo-flavored green tea packaging is relatively clear, but the Z7 bamboo-shaped packaging is full of technologically dynamic images that want to tell consumers what?
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