Coca-Cola Company, the world's largest beverage manufacturer, held a series of activities named "Come to Curiosity" for its brand new product, "Sprite Ice Mint", in Zhengzhou. The product was officially registered in Zhongyuan with a blue transparent plastic bottle. market. This is the first extension of the new flavor of the Sprite brand in China in 20 years. In recent years, Coca-Cola has introduced several new brands and new tastes and various transparent plastic bottles in the Chinese market in response to the development of the market and changes in consumer demand. The Coca-Cola has performed almost simultaneously with its marketing plan in the international market. Coca-Cola's confidence in the Chinese market and its great importance. Sprite ice mint packaging uses a dazzling blue transparent plastic bottle as the main color of the design. The unique blue transparent plastic bottle packaging injects the young and avant-garde image of the Sprite brand, but also highlights the icy and hearty product characteristics. Sprite ice mints are as clear and transparent as existing sprites. It is based on Sprite's unique refreshing lemony flavor, innovatively adding mint flavor and unique cooling ingredients. With a hint of mint scent, even at room temperature, it feels cool to drink. In the market research, consumers said, “This lemon and peppermint sensation is from the lips to the tip of the tongue and then to the throat, giving me the refreshment and comfort that I had never had.†Sprite ice mint and sprite contain sugar content, carbonic acid content the same. Its unique taste is more suitable for modern young people who are pursuing new choices and experiencing new feelings. Its fragrant and cold feeling and the transparent plastic bottle brings people excitement and excitement. It makes the spirit alive. It is especially suitable for drinking when the spirit feels tired.
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