Snapchat launches Bitmoji: a three-dimensional and sporty fun AR look

The latest products from Snapchat give the new meaning of the word "self-portrait". The company combines its two most innovative projects: one is Bitmoji, a cartoon package that can be generated by people themselves; the other is AR technology, which allows users to put images through the camera of the app (such as dancing) The hot dog) is imported into the real scene.

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Beginning on Thursday, users will be able to put their Bitmoji expressions in everything they see through the app camera. In other words, in addition to the dance of hot dogs, you can also use Snapchat to shoot your own cartoon expressions on the kitchen desktop! And, you can also be realistic enough by zooming and moving virtual objects.

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Snap is one of the leading consumer applications to introduce AR technology, but AR technology has continued to grow. Apps such as Facebook and Instagram have launched their own versions of Snapchat's funny faces, and Apple announced on Tuesday that it will apply AR technology on the new iPhone.

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But with Bitmoji, Snapchat still has the slightest advantage, because the app sucked $64 million (about 420 million yuan) for Snapchat about a year and a half ago. Facebook and Apple can also make interesting AR expressions like Snapchat, but none of them have a look-aware user database like Snapchat.

Starting Thursday, the app will be updated to all hardware supported iOS and Android phones.


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