[Office Partner Information Center] Do you still remember the pencil that you used to hold for the first time? Remember the "2B" that is so nervous that you have to sweat when you are at the turning point of the college entrance examination? I believe that in the memory of many Chinese people, there is a period of innocence with a green pencil engraved with the words "Chinese" accompanied by young people. In the history of the development of China's pencil manufacturing industry, "China" plays an important role.
Do you still remember the pencil that you used to write for the first time? Remember the "2B" that is so nervous that you have to sweat when you are at the turning point of the college entrance examination? I believe that in the memory of many Chinese people, there is a period of innocence with a green pencil engraved with the words "Chinese" accompanied by young people. In 1935, the fate of the Chinese nation was rampant. A pencil named "China" was turned into a carrier for patriotic businessmen to serve the country. If we say that the birth of this brand was a passion, then behind the brand's evergreen is a kind of wisdom. In the history of the development of China's pencil manufacturing industry, "China" plays an important role.
"China" is difficult to copy and integrate heritage
The success of the registration of “China†is the era and cannot be copied. Its birth is in full swing. Since the 1990s, if you want to use the word "Chinese", you must get approval from Beijing. Now, there are only three categories of toothpaste, pencil, and cigarette that are registered in the "China" trademark. Over the years, in some important occasions such as the Great Hall of the People, a red and black pinstripe pencil named "6151" is also widely known. The "18" big pen, including some special pens of the central leadership, although not engraved with the words "Chinese", are almost all from the lead company. The pencil "6151" born on May 1, 1961 is also a miracle of "China." For more than 40 years, the appearance has not changed and it has always been the best model to sell.
Among the industries, the pencil manufacturing industry is recognized as a small and profitable industry. However, like many old brands, “China†has been considering how old brands are passed down. Today, there are more than 350 types of "Chinese" pencils in 4 categories: students, office writing, professional painting and special categories, such as tailoring pens, test pens, painted on clothes, glass, and color steel. And this has jumped out of the pen pointed out by the writing tools, the market for "pencils" is bigger than expected.
Due to special title restrictions, "China" can not be involved in the development of a series of stationery products, only for pencil manufacturing. If you re-apply for a brand, new products that lack brand influence will start from zero and it will be difficult to win in the market competition.
Do the most extreme upgrade and innovation
Today, the annual sales volume of “China†is about 1.5 billion, with a maximum of 2.2 billion, which is exported to more than 40 countries. Core, rod, paint, rubber, roller, dip... Who ever thought that an ordinary pencil would have to go through forty processes. According to the current highest industry standards in the country, a pencil should be tested by the five physical indicators of slip, concentration, hardness, strength and core tip force. In fact, many companies only choose a few of them, and "China" has chosen a comprehensive test.
Constantly reforming the process, spending a lot of money to introduce advanced equipment from abroad, and actively sending export pencils to the Entry and Exit Quarantine Bureau for testing according to the toy export inspection standards. Over the years, the pass rate of the inspection batches of the export products of the lead companies and the self-checking rate of the finished products inspection enterprises have reached 100%, all of which have reached the national A-level quality level. The development of new materials to replace the graphite and clay in the lead core, more green; combined with the Olympic Expo to integrate fashion elements into "China", more to cater to the market; design triangles easy to hold the pencil model suitable for primary school students to write, more careful ... to the ultimate This pencil is no longer a simple "pencil".
It is reported that in 2008, on September 25, Shenzhou VII took off, and the Chinese astronauts took a pencil with him. It comes from "China," and this pen is by no means ordinary. Loss of weight in space, the astronauts do not contribute, and the lead concentration is high to leave traces on the paper. But the higher the concentration, the easier it is to break. Rotating around the earth, the temperature difference between the sun and the shadow is extremely large, even a few hundred degrees, and the wood adhesive must not crack. This space writing pen condenses the efforts of "China" engineers and craftsmen for two years.
"China" has always insisted on the carrier of brand inheritance to be the ultimate, in order to be recognized by consumers, the old brand must be constantly upgraded and innovated if it wants to be "not old."
Responding to anti-dumping
The quality is excellent and invincible, so that "China" not only sat in the top spot in the domestic market for many years, but also gradually opened the door to the international market, in line with the technical trade requirements of countries such as Europe and the United States, about half of the products are exported overseas. The scale of sales is expanding year by year, especially for export. It is reasonable to say that the "China" overseas sales are booming. However, the expansion of the export market has been quite tiring for some time. Because of the wooden pencils for China, the anti-dumping investigations of major trading countries have been surging, frequently.
It is understood that from 1992 to the present, this situation has been going on for nearly 21 years, and basically every year there are lawsuits for responding. With the expansion of the first pencil product in the United States, the US anti-dumping lawsuit has never stopped. "One coin has two sides." It is very troublesome to respond, but it is really in accordance with the rules of the game.
“China†opened up some foreign markets, especially the US market. It is reported that the distribution of "China" sales today, anti-dumping contributed. Because the profit of the pencil is not too high, there is no scale, and the operation of the enterprise will have great problems. The anti-dumping victory actually helped the company to expand its scale. Anti-dumping forces force enterprises to improve management, finely control material consumption, and promote enterprise management, which will bring great benefits to the survival of enterprises.
The first dream in the world
In the era when writing tools are gradually becoming electronic, are you still writing with pencils? Advances in technology often lead to the demise of a human way. Will writing pencils be in this rank? As the largest pencil manufacturer in China, which produces this writing instrument, China First Pencil Co., Ltd. will shrink? Can the "Chinese" born of a pencil escape the destiny of disappearing?
Needless to say, the pencil industry is a labor-intensive, resource-consumption, and fully competitive industry. In the 1990s, the first pencil has begun to adopt a three-step strategy to plan for future development.
The real threat to the industry is still resources. The main material of the wooden pencil is wood, and the lead is made of graphite and clay. It is also a mineral, which is natural. It is not easy to be deformed, has good machinability, and the wood is smooth. The special requirements of pencils for wood have made many pencil manufacturers use only eucalyptus as raw material. The eucalyptus used in China is mainly produced in the northeast. The production cycle is about 40 years. In addition, the state protects natural forests, and the amount of felling will be less and less. A product without a raw material to survive, this is definitely an insurmountable obstacle. At the beginning of 2012, China Leading Company has invested 150 million yuan to establish a new production base and replace poplar with poplar to deal with some resource problems that may arise in the future.
"We have an advertisement called "The First Life", and "China" has been working hard in this area. Not only does China's best wooden pencil, but also wants to be the world's number one." 78 years of hard work, "China" is simple and unpretentious . The old name "China" actually has a strong and inspiring heart, and this heart is beating for the dream of the brand. It used to be, now, and believe that the future is even more.
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