More and more owners think that when they choose home products, they can buy a house to buy a home, go shopping in a big shopping mall, and go to a store to choose a more tired one. If you can buy one-stop, the product is fashionable, the personality is quality, and you can still The situation at home is tailored, so how good. There is a market for demand, and the consumption pattern of the emerging home experience museum has given the medium-sized store a distinct personality, which has become a major trend in the development of the customized home industry. Cobo Boloni, Shangpin Home, Danish Style, Weiyi Wayes, Marg MACIO, Shangpin Home Match... A large number of customized home custom experience brands.
Real experience brings exquisite home consumption
As the experiential marketing stage of the home business, the Home Life Experience Center displays the home improvement effect in a real way, realizing the virtual effect to the real scene. Through the sensory stimulation of listening, watching, touching, smelling, consumers can experience their own future. s home". It is this kind of “what you see is what you get†effect that integrates design, product and engineering, seamlessly connects to the final overall effect, and drives the potential demand of consumers to change to actual demand, and finally achieves an increase in the number of orders. The purpose of improving the business performance of the company is the main reason why many home improvement companies are optimistic about the “experience hallâ€.
Soon, the high-end home club, Ma Yingzudu Shengshi Home Furnishing Hall will open its doors in Erlang. The internationally renowned Whale Sanitary Ware, Germany's first cabinet brand Aino, and the famous model of mahogany furniture will become the first batch of brands. Several big names in the bathroom, furniture and cabinet industries are also cultural spokespersons in their respective fields. As a new service model for the home industry, the club-style management and housekeeping services introduced by Ma Yingzu will meet the “exquisite†household consumption of the elites of the society.
In most of today's home stores, it is usually divided into bathroom areas, cabinet areas, furniture areas and other areas, each product is neatly listed, but consumers are difficult to visually see the appearance of the combination, and in Ma Yingzu At the Shengshi Home Furnishings, “what you see is what you get†will become a reality. Ma Yingzudu Shengshi Home Museum creates a home situation experience platform. Here, the 1:1 model room experience area is created by well-known designers, through the reasonable planning of space, the matching of decorative accessories, and the integration of color aesthetics to consumers. The home purchase offers "future style". Every consumer can see the appearance of their dream home at the beginning of the purchase. The harmony and unity between “space, home and people†is easily felt here.
The insiders believe that this is a complete set of services for home improvement, furniture, home furnishings and even home appliances that are carried out by a single decoration service. It is not only intuitively displayed in front of consumers, but also can be easily matched and replaced according to the wishes of consumers. It shows a good sense of the scene and a warm home atmosphere, which can better reflect the actual effect of the product and give consumers a feeling of personal experience.
Innovative services to meet individual fashion needs
Advocating the experience model of the customized home pavilion, both marketers and consumers must live and work in an "experience" mentality, pay attention to the quality of life and the taste of life, which requires the company to innovate from time to time.
Take the Jupu International Residence as an example, covering the kitchen, bedroom, living room, study (function room), bathroom and other essential model rooms, you need to match the overall home, while injecting the fashion trend elements of the overall home, the store will Equipped with professional guides and designers to make it easier for consumers to understand the characteristics of the product. Different model rooms will let the owners find a different feeling. In order to better converge the target customer group, a special meeting room was set up here, and a special waiter was arranged. You can enjoy a cup of afternoon tea on a European country-style wicker chair for about three or five girlfriends, or you can listen to Mozart’s Moonlight on your own pure solid wood sofa. Of course, you can also be with your family at home. Sharing the family in the theater, it is also a good choice to go to the billiard room show.
Using computer technology to enhance experience services has become another new attempt at the home experience pavilion. Shangpin's home is equipped with the most cutting-edge 3D virtual live technology, providing the most realistic furniture “try-on†experience. New styles, styles, sizes, textures, colors, etc. can be tried to satisfy the experience of DIY home, immersively see the design of the furniture effect, and then consider whether to choose custom. In this custom experience hall, you can experience the 7-space model room of the master bedroom, youth room, living room, etc., with stylish and trendy soft decorations to make the space vivid and flexible.
According to industry insiders, custom homes can best satisfy the "customer-centric" business model, and the "post-70s" and "post-80s" have become the main force of the consumer group. They are more pursuing fashion, pursuing individuality and utilizing space. There is a more diversified demand for color matching and home style. From this point of view, the customized home experience museum should be a long-term development trend in the future.
Cross-border expansion, custom home, blue sea
In the industry, some companies have evolved from a single category across the past to a sales model of a full-category home experience museum. For example, since the second half of 2012, Sofia has developed a series of customizable matching furniture to provide consumers with a complete home solution. On October 12th, the Living Home Customized Home Experience Center opened in Changsha, Hunan. In just 20 days of trial operation, the living family has received more than 1,000 orders.
Into the living home custom home experience center, flooring, wardrobes, wooden doors, wall panels and other products, displayed in an experience store, allowing consumers to more intuitively experience the "real scene" of the living room, so that they know that they really want What is it, and you can make a 3D apartment design experience online, make an online reservation, and place an offline order. Thus avoiding the problem of "there was a good look at the time" but the overall style was not coordinated. At the same time, this "one-stop" change in the form of home marketing can solve the problem of "low sales per square meter" when the single product display in the traditional building materials market is too low, thereby diluting the store's store rental cost. Personalization is the core of customized home, and innovation is the only way to customize the experience mode. With the advanced product design concept and design strength, the living family guides the trend of home art and guarantees the high-end quality of the experience center.
How does the custom home experience model change the sales of the merchants? A special survey from Phoenix.com shows that although the price of custom homes is double that of non-custom products, 60% of respondents are willing to buy custom homes. Taking life as an example, sales in the first half of this year increased by 24% year-on-year. Liu Shuozhen, CEO of Life Group, said that there are more than 1,500 home experience stores, and five large flagship stores will be held in Changsha, Wuhan, Chengdu, Chongqing and Xi'an this year. Another huge home blue ocean market is being developed.
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| Packing | wooden |
Packing
Packing will by pallet/carton/ wooden box,according to different demand.
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