On September 6, Haier Group's home-based solution open e-commerce platform "Sun Rishun Home Network" held a launching ceremony in Dongguan. According to reports, Rishun Home Network is the first one-stop e-commerce platform integrating home appliances, furniture, home improvement, home decoration and design creativity. It is worth mentioning that Haier Group has reached cooperation with Dongguan Famous Furniture Club and Dongguan International Furniture Design and Research Institute in the furniture sector, aiming to build a perfect home industry ecosystem based on the professional resources of famous furniture.
Lin Biao, director of the strategy department of Haier Electric Group Co., Ltd., told reporters that one of the characteristics of the platform is the creative transformation. “At present, users need more than just products, but an overall home solution. Sun Rishun chooses to start with solutions to drive platform transactions.†Lin Biao said that in the past, from solutions to product transactions. In the process of the process, the designer's creative value is difficult to translate into transaction value, which leads to the difficult situation of designer entrepreneurship. “Making design ideas better match the market will also promote the further development of the home market.â€
Home appliance giant test water home industry
The rapid development of furniture e-commerce, home appliance giant Haier naturally refused to miss this trend. As early as a few years ago, Haier Group established a holding subsidiary, Rishun, and listed on the Main Board of The Stock Exchange of Hong Kong Limited. In 2012, based on this, Rishun Home was established. As an important part of Haier Group's network strategy stage, Rishun Home is mainly dedicated to building an open platform for the overall home solutions of the Internet era. Rishun Home Network is an attempt under the network strategy of Haier Group. It is understood that Rishun Home Network is the first one-stop online shopping platform integrating home appliances, furniture, home decoration, home decoration and design creativity. It will provide whole house design, green decoration, factory direct operation and menu service. Four people wear experience. In this way, Haier Group will promote its services from home appliance sales to home and home improvement.
According to the introduction of the Lin Biao Committee, the Rishun Home Network has entered the internal testing phase and is expected to be officially launched before the end of the year. “In the next five years, the company will build a daily average UV (independent visitor) and a 100 billion-scale home open platform.â€
However, Haier Group, a giant in the traditional home appliance industry, has not been involved in the furniture industry before. Therefore, in the furniture sector of the Rishun Home Network platform, more professional partners are needed. Recently, Haier Group has reached a cooperation with Dongguan Famous Furniture Club and Dongguan International Furniture Design and Research Institute, which will provide professional services in the field of furniture by the famous furniture design and research institute.
Will open an offline experience hall in Dongguan
Compared with other home appliance e-commerce platforms, what are the advantages of relying on the home appliance giant Haier Group's Rishun Home Network?
According to reports, in terms of terminals, Rishun relies on Haier's domestic distribution of more than 7,600 county-level specialty stores, 26,000 township specialty stores and 190,000 village-level liaison stations, which can quickly establish a home industry chain service network; At present, it has more than 90 logistics distribution centers and more than 2,000 secondary distribution stations in China, which can be delivered in 24 hours. "It will integrate the resources of online and offline 17,000 physical stores, launch a network-wide marketing model, and build a home industry ecosystem with O2O virtual integration." Lin Biao told reporters that under this vision, the platform still Personalized customization, online real-world design and other programs will be launched, and one-to-one home consultants will be implemented offline to improve user retention.
Not only that, the Lin Biao Committee revealed that the Rishun Home Network will also open an offline furniture experience museum in China, including the Dongguan store.
In fact, before the test of the water and electricity business platform, Haier Group's “Sun Rishun†opened its first physical intelligent home experience square in January this year, and plans to build 200 cities in 42 cities nationwide from 2013 to 2015. Direct store, 1000 franchise stores.
Create a designer creative conversion platform
According to the plan of the Rishun Home Network, the solution will be promoted from the solution.
“What users need is a whole home solution, and the role of the designer is particularly prominent in this process.†Lin Biao said, but in the past home industry, the value of designers is often not fully reflected. "On the one hand, users can't find good designers, it's hard to find a good solution; on the other hand, because of poor docking, the designer group also suffers from lack of customers." Lin Biao said that creative value is difficult to translate into transaction value. It also makes it difficult for designers to start a business.
In this context, Rishun Home Network will build a docking platform between designers and the market. Designers can first display their work and communicate with the user to achieve interactive design. After the solution is formed, the user can select or customize the corresponding product from the platform product, from design to transaction to after-sales, can be completed on the platform.
Under this positioning, Rishun Home Network will provide system support for the direct connection between designers and users. "Through a set of professional process design, designers can 'shoulder entrepreneurship', even the stores do not need to open." Lin Biao said.
In addition, some insiders believe that due to the realization of interactive design, the furniture customization business will have a lot of room for development. “Users and designers have to design their own favorite furniture products, which requires custom manufacturers to produce, which is also an opportunity for these manufacturers.â€
“There are a lot of designers in Dongguan, but there are fewer online docking markets.†Chen Fang, executive vice president of Dongguan International Furniture Design and Research Institute, said that the “Sun Rishun†platform will make the docking of designers, furniture companies and markets even more. Closer, helping to further revitalize the home market.
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