In the past “Double 11†period, the people all over the country were in a hurry for logistics, and the end of the market, the poor transit, let the "Day of the day" is tantamount to idiots, but Alibaba intends to "challenge the limit." Yesterday, Tmall announced that it will launch the "Day of Day" service from today, integrate social logistics and distribution resources, and want to compete with Jingdong, Suning Tesco, Yixun.com and other self-built logistics e-commerce.
According to the introduction of Tmall, the “Day of Dayâ€, that is, the order paid by consumers before 11:00 on the same day, will be delivered before 24 o'clock that night. At present, there are 10 cities in the first batch that enjoy “Day of Day†distribution, except for first-tier cities such as Beishangguangshen and Shenzhen, as well as cities with relatively developed e-commerce infrastructures such as Chengdu and Zhuhai.
The relevant person in charge of Alibaba Group said that the service is mainly based on small household appliances in Tmall Electric City, and other categories of businesses are also free to choose to join. During the event, in addition to the “Day of Day†service in 10 cities, some small household appliances promised to be “the next day†in 58 cities across the country.
Unlike other self-built logistics of e-commerce, Tmall's “Day of Day†is an open operation, which combines the distribution resources of the society. There are one or two landing companies in each city responsible for distribution, and merchants can choose. The Beijing Business Daily reporter learned that Beijing Overseas Global, Chengdu Dongjun, Guangdong Longbang, and Shanghai Volkswagen Sagawa are among them.
The integration of social logistics distribution resources also makes the social groups covered by the “Day of Day†service more extensive. According to estimates by Tmall, the above 10 cities can cover more than 100 million people. It is reported that the coverage of the “Day of Day†service will be further expanded and is expected to expand to 15 cities by the end of the year. Some insiders pointed out that Tmall's intention to take drunkenness is not alcohol. The "Day of Day" is just a scorpion. Its actual purpose is to combine the "last mile" resources to solve the problem of terminal explosion. During the "Double 11" period last year, Taobao and Tmall realized more than 70 million parcels, which made the national express delivery day the highest processing volume exceeded 30 million for the first time. However, behind the dazzling data, the smooth flow of the transfer but the serious end of the position has become a tacit fact in the industry. Tmall cooperates with the landing company, supplemented by the Ali post office, cat house and other self-raising modes to ease the pressure on the end of the courier company, and try to avoid the end of the warehouse.
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