The development of China's cabinet industry is not mature. Compared with international brands, product design, brand grade, technology content and added value have become important factors restricting price increase. Along with this, product homogeneity is serious, costs are rising, market competition is becoming more intense, cabinet enterprises have increased operational difficulties, and efficiency has declined. Accelerating transformation and upgrading has become a problem that must be faced.
Cabinet companies accelerate transformation and upgrade and focus on building their own brands
Accelerating the transformation, optimization and upgrading is not only the realization of the low-end manufacturing chain of the industrial chain to the two high-end research and development, design and brand, marketing advancement, but also the new development model of the cabinet industry in the new historical period.
Facing the concentrated outbreak of deep-seated contradictions such as increased environmental protection pressure on resources and rising costs, the production and operation of cabinet enterprises are facing a severe situation. Therefore, cabinet companies are required to strive for new development models, seek new profit growth points and new profit models through innovation, and at the same time narrow the gap with international brands through independent innovation, independent brands, design, research and development, and strive to promote the cabinet industry. From the low end to the high end.
If some cabinet companies are transformed from single-mode manufacturers to system products and integrated service providers, they will change the past simple production mode, and diversify and serialize products to provide comprehensive home services. Or to enter the tertiary industry, or to marry foreign brands into the high-end market, whether it is a single brand or multiple brands, in the increasingly fierce market competition, complex, forced to transform business models, in order to increase profit margins, enhance risk resistance ability.
If some cabinet companies change their marketing model, they will take the initiative to establish their own brands and build their own brands, and make full use of domestic and international markets and resources to achieve a win-win situation. There are also cabinet companies, from competitors to partners, to play their own product line expertise, complementary advantages, and jointly expand the market.
In general, on the one hand, cabinet companies must promote their own brands, enhance brand premiums through brand awareness and influence, and expand profit margins. On the other hand, they must enhance the quality and level of enterprises through innovation, design and other factors, and improve products. Competitiveness and increase profitability.
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