[Reporter] The theme of this interview is the ecological chain of the big home and home industry. The home industry has developed for 20 years and has experienced different stages. Some people say that modern home has entered the lifestyle era. What do you think of the current and future development of the home industry? the opinion of?
[Zhao Ruihai] Everyone recognizes that the evolution of consumer demand in the furniture industry, the improvement of consumer demand and the upgrading of consumer demand, from the original utensils to the present indoor spiritual enjoyment, emphasize the non-material value of the furniture itself, cultural values, including aesthetics and The joy brought to people's mood, etc. These are the connotations of furniture. In fact, these things have long existed, hundreds of years of money, Ming and Qing furniture has a very good, very rich cultural connotation, only when we restart the furniture industry in modern times, when we restart modern life, people start to buy houses, I started to redesign my life. This time it was just the immature industry. I couldn’t afford so many people’s needs, or people couldn’t wait to take care of so many demands. With the development of the industry in these years, with the improvement of the living standards of the residents, after satisfying the material level, we began to pursue the beauty of the products, the added value of the design of the products, and the spiritual value of the products. This is the progress of products and industries. At this time, with the market segmentation, the difference in the demand of the people, because the market is a multi-segment market, there are different needs, because furniture is not a quasi-industrial product, it has very Strong personality preferences, so after the furniture market segmentation, there are a lot of personalized market needs, such as partial Chinese, partial European, simple, mashup and so on.
With the improvement of consumers' appreciation and the pursuit of specific forms of life, the whole market has subdivided many marketes with individuality. The current market is a market state with many sub-categories. Redevelopment, there may be a systematic integration, because the entire industry must adapt to the development requirements of the market, such as how the home improvement industry integrates with the furniture industry, how to provide a more complete solution, building materials, home improvement, furniture, soft furnishings, furnishings, fabrics The entire shaping of such a family space, how to provide consumers with a more advanced and more integrated service program, which requires our industry to solve. Therefore, it is best to form a whole-case solution for a lifestyle and lifestyle.
Now everyone can see that from buying a house to decorating to buying furniture, a consumer has to run about 20 times. These 20 times have to communicate with the design company. There are many aspects to the building team, building materials, buying furniture, purchasing lighting, and fabrics. How to give consumers better solutions, this requires integration of our industry.
[Reporter] Just now you talked about the solution of the whole case. Do you think this is more about the future of furniture companies, or the whole industry?
[Zhao Ruihai] This is a problem in the whole industry. I think that the innovation of the industry in the future is also here. It is to simplify the purchasing behavior of consumers, and even solve the problem of the living conditions of consumers and the living space once or twice. And it is a complete package. I think it is an improvement from the perspective of consumers and the entire industry.
[Reporter] In the process, what kind of work will we do in Qumei?
[Zhao Ruihai] We are also thinking about this issue, how to meet the needs of the future market, but now we are still a professional furniture company, although we have different products, there are plate, solid wood; there are various Style, European style, partial Chinese style. We also want to meet the different consumer needs of consumers in this module. If we say big industry chain, big home concept, from this category, we may need to cooperate with more peers or cross-domain enterprises to build a complete solution so that consumers can enjoy the complete penetration. The service compresses many communication links and unnecessary connections from beginning to end, which may be for a whole direction.
[Reporter] Nowadays, many companies are also uniting with small sub-sectors in the big home industry to form a multi-disciplinary alliance.
[Zhao Ruihai] Yes, there are many such alliances, but who is the leader of the alliance in the true sense, but the customer still has to solve the problem in the middle. Now I know that after the order is formed, there are discounts and profits. However, the design is continuous, the service is integrated, and the products are integrated. The service system and the trading system from the signing to the settlement are still far away.
[Reporter] Do you have any ideas or suggestions, what kind of form will be better?
[Zhao Ruihai] I haven't got it yet, because it's very complicated, there are many problems to consider. First, how to select a group of suitable enterprises to combine together, second, what kind of business brand to use, what kind of service methods to provide, the distribution of internal interests of the entire industry chain, the division of responsibilities, and the convergence of business modules. has a problem.
Living Room Side Chairs,Leather Chairs,Upholstered Side Chair Manufacturer in China
Foshan City Misirui Furniture Co., Limited , https://www.misiruifurniture.com