Dongguan is the furniture manufacturing base of the whole country and the world. However, in the recent period, due to various reasons, the profit of furniture export has fallen sharply. Many furniture in Dongguan have a general feeling of “chicken ribsâ€. In order to maintain normal production, it is barely able to pick up some orders. Some simply give up orders to avoid risk of loss. This once glorious furniture export manufacturing base is now experiencing another torment since the financial crisis. The export orders that have always been sought after are now tasteless and tasteless.
In the investigation, the reporter felt that the pressure on the Dongguan furniture industry was no less than the financial crisis in 2008. How to survive is a major event that many companies have to seriously consider. The international market has caused many manufacturers to lose confidence, and their eyes are shifting from abroad to the country. The industry believes that the furniture industry will enter a reshuffle adjustment period because the strong production capacity stimulated by the previous broad international market will not be digested by the domestic market in a short time.
Furniture export orders become "chicken ribs" enterprises do not want to take orders
Lu Qiujin is the owner of a furniture factory in Dongguan. He has worked for foreign brands for more than ten years. It is very exciting for him to have a large number of foreign orders. However, his attitude towards orders has suddenly reversed recently. He told reporters that if there is no profit order, we will not order it. If there is a profit order, I personally think there is a sign of slowdown. Making a big scale doesn't mean that I have more profit, so I don't care much about the order, especially the order that doesn't make money, so he doesn't need to pick up the foreign orders that don't make money. It's better to produce less, less one less. Some work hard and then maintain a basic profit.
Dongguan Zhaosheng Furniture Industry Co., Ltd. is a professional office furniture manufacturing company. Recently, their attitude towards foreign orders has also changed. Its marketing general manager Guan Mingwei told reporters that it is really rare to maintain profits in the current market environment. The factory has a basic cost. Others have some domestic orders to make a high profit for the project. The main reason for making foreign orders is that it is large.
Yin Chengzhi, chairman of Dongguan Mingjia Furniture Club, told reporters that after the appreciation of the renminbi, the settlement was unstable. Originally, the export profit was not high. It was only worth the value. The appreciation of the renminbi was unstable. He did not dare to do it, so he did not dare to take the foreign order. .
When the order is received, the fluctuation of the exchange rate and the exchange rate will promote the “chicken rib orderâ€.
It stands to reason that for business orders is life, orders are money. However, for Dongguan furniture export enterprises, the order may be in the process of taking orders, and receiving orders may be a loss. Then why are furniture export enterprises in Dongguan unwilling or afraid to take orders?
The investigation of Dongguan furniture enterprises found that the reason why furniture export enterprises did not dare to take orders was mainly because the labor costs of domestic raw materials rose too fast, the European and American debt crisis and the recent exchange rate increase, the appreciation of the renminbi, and the profits of export enterprises were forced to the profit and loss point. Profits may be on the line.
Lu Qiujin, chairman of Dongguan Mingjin Furniture, told reporters that the pressure on Chinese companies is very high. The price may be the price of our beginning of the year, or even the price of last year. However, since this year, our various cost elements have risen very much. Vigorously, the pressure on the cost of enterprises is very obvious. Compared with last year, the wages of ordinary workers have increased by 500 yuan, and the skilled workers have ranged from 500 to 1,000. The rate of increase is quite dramatic compared with last year. A technology Workers are three or four yuan, and an ordinary skilled worker is also three thousand dollars. However, the prices of foreign products have not increased, so orders that do not make money have to be abandoned.
It is understood that the rising raw materials of furniture and rising labor costs are in addition to these uncontrollable factors. However, the recent deterioration of the European and American debt crisis and the continuous appreciation of the exchange rate of the renminbi are the main reasons for the chicken ribs. On September 21, 2011, the central parity of the US dollar against the RMB exchange rate in the inter-bank foreign exchange market was 6.3772 yuan, a new high since the exchange rate reform.
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