As Christmas is approaching, many bottle enthusiasts are ready to make their way, and they are ready to add the 08 Limited Edition vodka bottles. Since 2005, Absolut Vodka has launched a Christmas limited edition wine bottle with unique features in “Christmas Snow and Ice†and “Gold Armour†in the annual Christmas.... I do not know what kind of surprise this year will bring to people. In fact, not only is the absolute vodka, many wine bottles have a very high ornamental and collection value. The design and packaging of a unique bottle not only complements the style of the entire brand image, but also shows the vitality of the brand culture through constant innovation.
Limited edition wine bottle, brand culture show field
Many famous wine brands tend to create distinctive wine bottle packaging for their high-end series or special push series, either using special materials or keeping up with fashion design concepts or working with designers across the border.
Starting from 2003, the French liqueur Man Yi Li Jiao will design a limited edition wine bottle every year to celebrate the arrival of the vacation season. 2003 Picket style, using traditional parchment labels to bring out a series of stencil prints, showing the diversity of granules. In 2004, the red luxury, using opaque red wine bottles, lent a layer for Manjang. Exquisite, psychedelic colors; 2005 France feels that the unique fabric inlaid with classic stripes and gold patterns, interpretation of the French chic and creative art of life, gentle but without losing the modern sense. Afterwards, the spirit of Versailles in 2006 and the Leisure Lounge in 2007 all interpret the profound and mysterious French culture.
The same limited edition design, Hennessy XO Global Collector's Edition was put on display at the top private goods exhibition in Beijing in 2007. According to the person in charge of the brand, the limited-edition 07 classic bottle launched by Hennessy XO introduced a new interpretation of the beauty and mystery of the goddess of rainbow in Greek mythology. It is meticulously decorated with 82 Swarovski silver artificial crystals.
This year's debut of the Cannes Film Festival's French Grey Goose took a bohemian and gorgeous crystal and attracted guests' heartfelt admiration. Noble and luxurious are the essence of this limited edition grey geese, perfectly worthy of the reputation of "the world's best taste vodka."
The designer's cross-border cooperation exists not only in the fashion industry, but also in the foreign wine industry. The designs of many classic bottles we are familiar with are from famous artists and designers such as Andy Hough and Versace. Martell's Limited Edition wine "Martell Triumph" is designed by Celtic Mansa, the famous French talented designer who has enjoyed a high reputation in the field of luxury design. Designers draw inspiration from the architecture and use unique triplets. Arc design, very modern and stylish.
Bottle interpretation brand culture
“Now the design of foreign wine bottles is full of tricks, and almost every bottle can be full of affectionate to tell customers a characteristic brand story. Many wine lovers can even try to figure out the characteristics of their brand through the bottle design. Guess the taste of wine juice. Visible, successful design of the bottle and its brand image can be equal." Miss Xue, who has long been engaged in wine sales, said.
Among many wine bottles, Ms. Ma particularly respected absolute vodka. "Absolute vodka has shown the brand image through the bottle design style and promoted the marketing effect. It has been talked about in circles." She chose an absolute collection of her own. The vodka bottles were introduced to reporters. “Short-necked, round-shouldered crystal bottles are original and have literally printed all the texts in absolute vodka in bold and bold fonts. There is no traditional paper label to cover them completely. Transparency to show a pure, clean confidence. This approach quickly won the consumer's identity and spread to all parts of the world."
Compared with the fashion flavor of absolute vodka, more wines with a long history are more focused on deeper life perception in their brand culture. The head of Martell Brand told reporters: "Martell has been adhering to the founder's brewing philosophy of perfection and innovative inspiration since the birth of the brand. The classic Martell XO is fully demonstrated through the bottle design. Brand culture: The arched bottle has a strong visual effect, which exactly demonstrates the brand spirit of its founder, Shang Madou Li's “Extremely Creative†brand, and reflects Martell's independent spirit and perfect persistence. â€
The bottle shape, color, and wine label are all breath of brand culture. Even wooden corks have varied patterns. For example, the "stone of destiny of the Royal Salute" features a gold-plated stopper and the stopper is inspired by the ancient Scottish hilt.
Compared with the wines mentioned above, wines and champagnes generally have relatively fixed and traditional wine bottle images. Xu Zhiwei, director of marketing at Dorothy Winery, told the reporter: “What bottled wine has become the industry’s practice. Wine is a representative of trendy and trendy culture. Naturally, it will make a big fuss on the bottle, but also through the design of the bottle. With a rich and colorful cocktail culture, wines with hundreds of years of history are always presented in a mysterious, dignified and culturally rich image, so the image of the bottle is basically constant, and occasionally the wine labels and the bottle's shoulders do something. Champagne and sparkling wine are gas-rich wines, and in order to withstand the pressure, the shape of the bottle and the thickness of the glass have strict standards.If you see a bellied, long-necked wine, it is not champagne. It's sparkling wine."
Bottle design allows brand culture to advance with the times
Looking at the dazzling array of unique wine bottles, reporters could not help but have an interest in the development of wine bottles. Xu Zhiwei, who is quite researching, introduced this evolutionary process: “At first, people would use pots made of ceramics as The container, in order to store unfinished wine each time, people chose a well-accepted shape among various pots to make the original ceramic bottle.However, it was found even sealed Bottles, because of the relationship between materials, will still convection with the outside air in the bottle.The glass bottle with excellent sealing performance solves this problem exactly and has been used so far. Nowadays, California and Australia have begun to appear more lightweight. The plastic packaging, and quickly integrated into the working-class life, this packaging is not only more environmentally friendly, but also makes drinking more convenient and quick.â€
When the commitment to social responsibility has become the consensus of more foreign wine companies, the brand culture of foreign wines has also become more abundant, such as promoting environmental protection concepts and promoting rational drinking. In order to ensure a good image of the wine brand, the wine bottle must also be designed to keep pace with the times, so the wine bottle family has added many new members.
Finnish vodka promotes a low-carbon life through its icicle-shaped bottle design. It hopes that people will reduce their emissions to slow the climate warming and prevent the glaciers from melting. This concept of environmental protection is conveyed to every corner of the world through the art bottle of Finnish vodka. Of course, more wine bottles have fully taken into account environmental protection factors in their design. Designers consider the possibility of reusing the outer packaging after the bottle is removed. It can be a storage box, a bowl, or even a lamp.
As the environmental protection trend has intensified, wine retailers and brand owners have expressed that it is imperative to reduce the weight of wine bottles and design recyclable bottles. The Painted Turtle wines produced by Artisan Wines had won two sustainable packaging awards for their PET bottles. PET bottles use lighter and more sustainable containers than glass, leading to the future of wine packaging. The bottle is 100% recyclable. The 750-ml bottle weighs only 54 grams. The bottle is coated with a barrier layer of silicone oil, which not only effectively protects the quality of the wine, but also facilitates separation during the recycling process.
In addition to the environmentally friendly lightweight bottles, some small bottles have gradually become popular with wine lovers. In addition to satisfying the need for personalized collections, small packs cater to the concept of rational drinking and moderate drinking proposed by many foreign wine companies. Johnnie Walker, Coffee, Liqueur, and Absolute Vodka... all have mini-packs. Shen Sheng wine, said Mr. Shen: "The small package of wine allows you to always keep a shallow taste of wine, do not have to worry about the harm caused by excessive drinking."
Solemnly declare: China Food Industry Network must not republish articles on this site. Other sites may not be reproduced without permission. Please be considerate! Reprint please contact QQ
There are many ways you can take to prevent someone stealing your packages. One of the most effective way is the installation and use of a secured parcel box near your door. The parcel box is convenience and security with durable metal material. You can receive packages when you are away with total peace of mind. Parce security box is the perfect choice for home and business.
Wall Mounted Parcel Box,Floor Standing Parcel Box,Large Parcel Box,Small Parcel Box,Flexible Parcel Box
TAISHAN YUEXIN INDUSTRIAL GROUP LIMITED , https://www.gdmetalplasticproducts.com