After eight consecutive days of intense exhibitions, the 26th International Famous Furniture (Dongguan) Exhibition will open in Houjie tomorrow morning. The reporter learned from the organizing committee that this year's famous furniture exhibition used 10 exhibition halls with a scale of 270,000 square meters. There are 936 exhibitors from mainland China, Hong Kong, Taiwan and overseas. The five-day exhibition period is expected to attract more than 70,000 domestic and foreign merchants came to visit and purchase.
Chinese and foreign brands compete on the same stage
After the last year's Ashley, Sunrise, Vera Wang and other more than ten world-renowned brands collectively landed in the famous furniture exhibition, and thus tasted the sweetness of the Chinese market, the enthusiasm of overseas brands for the famous furniture exhibition continued to heat up, this year will be more Double the scale of the exhibition, a stronger "international wind".
In order to meet the needs of exhibitors, this year's exhibition added an international brand pavilion, which increased the total area of ​​the international brand pavilion to 10,000 square meters, which doubled the previous session. At that time, there will be more than 20 international brands in this collection, including the United States Tommy Hilfiger home, the United States Lexington, Malaysian 绿 (Green Source), India SURYA carpet, etc. are debut.
In the face of the strong offensive of international brands, domestic furniture brands have chosen to “carry the group†to consolidate their positions. The Chinese revival of the main force has become another highlight of this year's famous furniture exhibition. For the first time, the organizing committee specially set up a special area to help Chinese furniture and mahogany furniture brands break the previous situation of “decentralized operationsâ€. Shenzhen Hongmu Furniture Association's deep-seated, Midland, Wanshengyu, and Union-Affiliated companies will participate in the exhibition and hold a group appearance. In addition, Hongpuxuan, Youlian, Hongqi, Taixing, Hongbaoxuan and other famous mahogany furniture brands that have fought in various exhibition halls will be relocated to the special hall for centralized display.
Internal and external sales and help companies break through
Different from the previous two sessions, many negative factors such as the appreciation of the renminbi, rising raw material prices, and rising labor costs have placed this year's famous furniture exhibition under the background of the industry's continued downturn. The decline in orders this year has made furniture companies even more likely to regard this famous furniture exhibition as a "life-saving straw". Especially for those companies that have more than one-third of their orders each year from the famous furniture fair, whether they can get more orders at the September show directly determines whether they will have a moisturizing day in the next half year.
In this regard, the organizing committee said that this year they have taken more proactive measures to help enterprises open up the market and get out of trouble. In addition to fully exploiting foreign procurement channels and customer resources, especially in emerging markets such as ASEAN, it has established closer ties with domestic furniture distribution companies and quality distributors. On the evening of September 4th, Hongxing Meikailong, the most powerful furniture chain business organization in the country, will hold this year's national distributor conference in Houjie.
In addition, a brand new e-commerce platform "open shop" will also be grandly staged during the exhibition. Yu Xuhui, deputy secretary-general of the Furniture Club, said that the organizing committee will further integrate the manufacturers and distributors of the famous furniture exhibitions on the basis of the 100,000 dealers of the “open shop customersâ€, and integrate them into this instant and convenient. An effective, interactive information service platform. “As a supplement and extension of the existing exhibition, the 'open shop' will create a famous furniture exhibition that will never end in 365 days, in addition to the extension of just a few days.â€
"Trade and Trade Linkage" stands taller than Milan
After more than ten years of hard work, the famous furniture exhibition, like the Milan exhibition, has become a brand highland that Chinese furniture excellent enterprises must occupy. For its future development, Jiang Huai, the executive director of the operator Guangdong Modern Exhibition Management Co., Ltd., revealed that after the completion of the Mingfu Furniture Headquarters Building in 2013, it will appear as a daily business trade model, which will affect the global furniture. An important platform for international trade, at that time, it will cooperate with the two-year Dongguan Famous Furniture Exhibition to jointly build a distribution center for household products and promote the development of the famous furniture exhibition to the direction of “integration of trade and tradeâ€. And this is exactly the mode that the operator calls "Milan + High Point".
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