Chuangdian Liu Xiaodi: The self-operated model has obvious advantages in furniture stores.
Reporter: From the beginning, it was just a place to eat and sleep, and it has become a living space with leisure, entertainment and relaxation. What new life trends do you think will be tomorrow's home?
Liu Xiaodi: This is actually a lifestyle issue. Some people think that the future home life will be more intelligent, but I don’t think so. A while ago, I went to Sweden to visit the IKEA headquarters. After passing through a city, I saw people living in houses like houses. In the small courtyard, I planted beautiful flowers and plants. The old lady in the leisurely watered the flowers. She is particularly happy with her beautiful flowers. This is the perfect harmony between man and nature. This should be the trend of tomorrow's home. However, there are fewer people in the country, and the conditions may be limited. However, you can see that the urban people are happy to go to the suburbs on weekends, enjoy the fresh air, and get in touch with nature, which shows that this is indeed a trend.
In addition, the Chinese people admire solid wood furniture and feel that environmental protection is good, but foreign countries just advocate synthetic plates, because the growth cycle of trees is 50 years, and excessive harvesting will destroy the ecological environment. This is actually a question of environmental protection and small environmental protection. In this respect, our eyes should still be long-term.
Reporter: What do you think is the development trend of the industry in the next few years?
Liu Xiaodi: From the perspective of more mature foreign companies, the self-operated business model should be gradually promoted. Self-operated has many advantages over the leased business model. First, because there is no need to pay rent, the cost of sales is relatively low and the competitiveness is stronger. Second, the self-operated model is conducive to controlling the overall style. For example, in Chuangdian Residence, we always maintain 1/5 product style is ahead of the game. Although there are not many buyers, as a high-end store, we can not only cater to consumption, but also guide consumption. If you are more mature, like EthanAllen, IKEA, have their own distinctive style features and a large number of sought-after crowds, which are typical examples of success in home stores.
The model of rent-based operation or real estate speculation and shopping malls has more Chinese characteristics, and of course there is reasonableness of its existence. However, the self-operated business model is more professional. I think self-employment should be a trend.
Reporter: This year, the real estate industry has once again set off a geothermal environment. As a downstream industry, the home furnishing industry also has huge market opportunities and development potential. What policies and measures do you have in the new year to seize the opportunity?
Liu Xiaodi: How to win a bigger market is a question that I am thinking about every day. It's not a matter of one or two points, it's still necessary to grasp the most fundamental things.
First of all, as a high-end furniture store in the provincial capital, we always stand at the top of the pyramid tower to maintain the high quality and high end of the products. At the same time, we are also using the activity to move the lower limit, so that more consumers can enter the creation of the classics. Enjoy the creation of a classic residence and gain more market share.
Second, Chuangdian Residence attaches great importance to after-sales service. We now put forward the idea of ​​life-long after-sales service. The general furniture warranty period is one year, but the possibility of problems within one year is very small, and there are some problems in the long years of use. We are willing to be the lifelong babysitter of furniture and provide free after-sales service to customers at any time. To this end, we have also paid a lot of human and financial resources, and have found a lot of trouble for ourselves, but we firmly believe that it is all worthwhile. I have been teaching employees to treat each customer with a "hearted heart". I also believe that we have been like this. Sticking to it will build credibility for the company and win a bigger market share.
Third, in addition to advertising and business activities, we hold charity events every year. For example, I have been holding the "Star of Hope" student-study activity for four years, I hope that the aid of the primary school, the support for the Wenchuan disaster area, etc., "I am convinced that it is the heart of the cause to share the cause and return the public". This is our return to the society, but also brings good social benefits to the company, plump the corporate brand image. The brand building of an enterprise requires long-term efforts. We have also paid a lot for this. Looking back, I have been glad that our road has not gone wrong.
I think that firmly grasping these three fundamental aspects will win a bigger market for enterprises. Specific policy measures should be carried out around these aspects.
Reporter: With the popularity of the Internet, consumers' consumption behaviors and consumption habits are slowly changing after the 1980s and 1990s. Do you feel this change?
Liu Xiaodi: I feel that after 80s and 90s, consumers are very assertive and individual, and the consumption habits are not the same as the previous generation. In fact, in terms of high-end products, especially furniture, there are not many direct orders on the Internet, but the network will affect their choices. For example, if you want to buy a wardrobe, they will first go online to search for information, lock in a few brands or styles, and then go to the store to be more targeted. The network really plays a key role in their lives.
Reporter: What is your message to the 2009 Home Year?
Liu Xiaodi: I hope that the 2009 annual home fair will bring us more new ideas, new ideas, new ideas!
Reporter: Thank you!
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