Hu Dianjun 1 Yang Yihua 2
1. Wangjie Middle School in Xuzhou City, Jiangsu Province, Xuzhou 221004, Jiangsu 2. Xuzhou Medical College, Xuzhou 221004, Jiangsu
Today, with the unlimited growth of online education resources, most teachers and students and parents quickly obtain the required education resources and consultation through search engines. SEO is the key technology to determine whether this behavior is effective or efficient.
Today, with the rapid development of the Internet, the website is becoming an important position for schools and educational institutions to display images, publish information, communicate internally, and share resources. It is fast and convenient, and traditional media cannot match it. However, educational resources are growing infinitely, and users are at a loss when they choose. They rely more on search engines to access educational resources websites. So under the general environment where search engines guide the sharing of network resources, how can education websites effectively exert their due effectiveness? In response to this problem, this article mainly explains the importance of penetrating SEO technology in the construction and maintenance of educational websites.
1. SEO technology
SEO (Search Engine Optimization) is the English abbreviation for search engine optimization, which means that by using reasonable means that are easy to index by search engines, the basic elements of the website are suitable for the search principles of the search engine and are more user-friendly (Search Engine Friendly), thus more It is easy to be included and prioritized by search engines. If you want to adapt to the search engine during the construction of the website, you cannot take it for granted, and you cannot be self-righteous, otherwise you may be punished by the search engine. The result of the punishment is naturally that the user is difficult or unable to access your website through the search engine. The influence of education websites.
Second, the impact of SEO technology on educational websites
Educational website, as the name suggests, is a website that serves education and teaching activities. It can not only greatly improve teaching efficiency, but also realize the social ideal of educational equity. Broadly speaking, the population served by the education network is the entire society, not just limited to some users who visit the website regularly. Under this premise, SEO technology will directly affect the value of the education website, which is mainly reflected in the following three aspects:
1. Enhance the ability of educational institutions to promote themselves
Every school and educational institution has its own characteristics, so how to show its own characteristics? For a long time, various units have tried many propaganda methods, either spending a lot of money or not having obvious results. Today, using the Internet to promote yourself has become the preferred method for all enterprises and units. Unfortunately, many educational institutions and schools mistakenly believe that with the website, they can effectively promote themselves online, so most of the current educational institutions and school website construction do not focus on the application of SEO technology. Let's reflect on this: how many people visit your website directly because they remember your website on a network of vast resources? How many people search for it because they remember the name of your website? I believe we all understand that more users are accessing websites and sharing resources through keyword search of search engines. If users enter our website when searching for keywords according to their needs, don't they achieve the purpose of promoting themselves? And since users searched for these keywords, they basically have a specific purpose, which also makes our publicity more targeted. Maybe some people doubt whether these goals can be achieved? If we optimize the website's SEO for keywords, these effects can be achieved. In May 2010, for the purpose of enrollment promotion, I optimized the keywords such as "2010 Xuzhou Senior High School Entrance Examination" on a page in the campus network admissions section, and attracted more than 4,000 visitors through Baidu in just half a month It has also been reprinted by other schools. Now that this column has been revised, Baidu can no longer find it, but from this, we can see the huge effect of SEO on the promotion of educational institutions.
2. Promote the timely and effective sharing of high-quality educational resources
First of all, SEO technology can promote the updated content of educational websites to be shared by the majority of users in a timely manner. If the search engine does not include enough pages of the website in time, users cannot find the information they need on the website through the search engine. Then, after these high-quality educational resources are published, because users cannot share resources in time through search engines, they will inevitably waste the value of these resources. A website that pays attention to SEO is welcomed by search engines. The updated pages in the website will also be crawled by search engines in a timely manner. For some good websites that do SEO, search engines will update their pages every day. And in this process, we can also set the pages rejected by search engines to prevent information disclosure.
Second, SEO technology can show authoritative educational resources to the society. Today, some search keywords for education are searched on search engines. The first place is not necessarily the website of an authoritative educational institution, but some profitable personal websites or commercial websites, or even illegal websites. The key factor is that these individual websites or commercial websites have optimized the SEO of the website. The reliability and authority of the educational resources and educational information originally provided by personal websites or commercial websites are worthy of being investigated, but because the first page of the search engine is misunderstood by the user as the authority, the real authoritative educational resources and information are not ranked. The forefront of search engines is ignored, and this influence is far-reaching and deserves our thought and improvement. For example, many peers report that they want to contribute to some regular journals, but they cannot find their websites (journals that have already established websites) on Baidu, or find websites that are all illegal journals. The direct reason for this result is that the sites of these journals ignore the application of SEO technology. If the authoritative educational website has done SEO work well, then it is difficult for some personal websites and commercial websites with poor quality to obtain rankings superior to them. Therefore, it is also a responsibility and contribution to the society to do SEO work for educational institutions and school websites.
3. Promote the development of educational websites in a concise and practical direction
SEO technology itself requires that the website design structure is clear, simple and practical. Because search engines cannot recognize pictures and video information, if there are too many of these elements on the website, the search engines will be discouraged, or even give up grabbing the content of the website. Nowadays, many educational websites are excessively pursuing bells and whistles, and a large number of Flash animations and multimedia videos are piled up, which is very unfriendly to search engines, resulting in unsatisfactory inclusion and ranking. And a lot of animations and videos will cause the webpage to display slowly, increase the burden on the server, and not conducive to user reading. If a page has too many elements, users will be confused to see where or misunderstand the priority of each element. An excellent educational website should be concise and practical, focusing on the dissemination of information, rather than excessively eye-catching. SEO technology will guide the education website to pay more attention to the dissemination and display of information, and guide the website to organize the information in a way that is easy to browse and find.
In short, our education website also needs "management". This "management" refers to the optimization and promotion of the website. In this process, the education website can maximize its social value and academic value. Because we did it: let more users find what he is looking for faster, and let those in need find our site first.
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