Molson Corporation Export Beer Centennial Edition Label

The label of Molson's Export Beer Centennial Edition was coated with PROMA's HoloPRISM 50-lb. part wet-strength paper with a water-based coating and printed by Inland Printing, Wisconsin. “Consumers want to show the historical evolution of products with four distinct designs that reflect the label designs of 1903, 1955, 1962, and 2003, respectively,” Kemp said. “All designs passed Modifications to take advantage of holographic effects provided by HoloPRISM's standard 752 pattern."

The hologram label also meets the criteria for easy removal in the cleaning process. Bottles used for turnover will go through such processes before refilling. There are no bubbles or wrinkles in the implementation of this design, which in turn solves the difficulty of the adhesive/material combination that is not easily removed during the cleaning process.
(Source: PD China)