Industrial Design and Product Packing Suitability (2)

4 The status and role of industrial design in promoting the economic development of light industry technology

4.1 Industrial Design is "the Source of a Rich Country"

Reviewing the history of world economic development in this century, although modern industrial technology and management science have laid a solid foundation for world economy and growth, their promotion of economic development and the impact on the progress of human society are achieved through industrial design. As early as in 1990, the U.S. Industrial Design Association found that investment in industrial design was US$1 and its sales income was US$25.0 million. In large corporations with annual sales of more than US$800 million, the sales revenue was up. 400 U. Industrial design has thus won the crown of "the god of creation" and "the source of rich countries." In fact, it is precisely because industrial design has enabled many countries and regions to enter the ranks of economically advanced countries and regions. The United States, known as the richest man in the 20th century, has a history of industrial revitalization as an industrial design history. The rise of the "four little dragons" in Asia is inseparable from their use of industrial design as a winning weapon to remove the "product counterfeiting" hat worn over the years. In the face of the powerful power of industrial design to promote economic development, some experts predict that the 21st century will be the era of industrial design. At present, the world economy has seen a strong shift from “material investment” to “intellectual investment,” relying on industrial design. Knowledge and skills translate directly into productivity. Many entrepreneurs have established and strengthened the design department in their own companies and considered the design talents as the life of the company. Many decision-makers in well-known big companies have already served as designers. Today, industrial design has become a national policy for the development of the economy in all countries of the world and has been strengthened. Future industrial design is also designing people’s lifestyle while designing consumer goods, and guiding people’s consumption trends. Consumption promotes the development of production, and consumption is the driving force of economic development. Light industrial products, including packaging, have a close relationship with people's lives, and they are widely used. This is one of the most effective areas for industrial design. Many companies at home and abroad have made a fortune by relying on the development of light industrial products. Since the reform and opening up, with the constant adjustment of China's economic structure, light industrial production has crossed the “short-age economy era” and has become the pillar industry of the national economy. To make our country's light industrial products truly move into the world market and have the advantage of participating in international competition, we must first have the advantage of design. We must design high-quality products and design high-quality packaging.

4. 2 Industrial design is the bridge for technological achievements to enter the market

In order to convert scientific and technological achievements into productive forces, they must first be converted into commodities. The first step in the conversion into commodities is to carry out industrial design. The new macromolecule materials born in the laboratory are the new technologies that designers have transformed into a variety of materials. Plastics and rubber products, and those products that have been packaged, have gained economic benefits by entering the hands of consumers through the market, thus realizing the ultimate value of scientific and technological achievements. Any advanced scientific and technological achievements that cannot be innovated without industrial design or industrial design cannot be accepted by consumers and can only be put on the shelf, cannot be commercialized or products are not competitive, and cannot occupy the market. The light industry, including the packaging industry, is an industry developed on the basis of handicrafts, and its technical strength is weak. Industrial design is an indispensable means for technological advancement of enterprises. Especially for a large number of consumer products that are not very technical, competition in the market tends to concentrate more on design competition. In this sense, the technical progress of light industry is reflected in the level of industrial design. For example, the three kinds of chairs introduced by Shanghai Guanshengyuan Food Factory’s “Little Red Boots” high-grade toffee and the popular Wuhan Metal Furniture Research Institute’s occultation are the product’s modeling and packaging. There are new breakthroughs in functional design. Obviously, to realize the grand goal of science and technology in revitalizing light industry, we must first revitalize industrial design.

4. 3 Industrial design is an important way to increase the added value of light industrial products

Product benefits have always been the ultimate goal of the company’s business managers and the ultimate goal of product development. In recent years, one of the central issues of concern for the business community has been the development of high value-added products, but less discussion has been given on the status and role of industrial design in improving the added value of products. In fact, there are two factors that are related to industrial design in the three major factors that the experts have studied to increase the added value of products.

(1) Rely on scientific and technological progress, increase the technological content of products to increase the added value of products. For example, the first-generation inductive razor of the United States Gillette Inc., which contains 23 high-tech achievements of world patents, has been carefully designed and transformed into merchandise after seven years of repeated sales, resulting in an annual global sales of up to 5 billion U.S. dollars.

(2) Rely on industrial design, increase the attractive value of the product to increase the added value of the product. The large-scale production of modern industrialization has enabled large-scale standardized high-end products to enter into millions of households. As time goes by, people get caught up in a stereotyped lifestyle and feel monotonous. With the progress of the times, people not only require the product's inherent quality and convenience, but also require the appearance of the product to be pleasing to the eye. Therefore, the value of goods full of aesthetic functions is doubled and sales are unimpeded. Designers who have insight into different people's aesthetic tastes and aesthetics of beauty, through the industrial design of the product in terms of function, form, color, packaging and other aspects of the expression of the internal meaning of extremely human, not only economical and practical, but also aesthetically pleasing . This kind of product enhances its added value with its unique charm value. For example, Japanese refrigerators have no difference in function from European and American refrigerators. However, they are light and practical, attractive in shape and profitable in the Chinese market, and have gained huge profits. Such cases are not uncommon.

4. 4 Industrial design is an important measure to meet the market economic challenges

China's economy will face various new challenges in its development, and light industry will bear the brunt of it. As China's economy is in line with the world and import tariffs are greatly reduced, companies will face more severe market pressure. Regardless of domestic sales or foreign sales, both domestic and foreign goods will face a big contest. In the face of fierce competition in the domestic and foreign markets, how should the “adjustment of product structure” be started? The experts from the government, economic circles, and academia almost agree that the best policy is to strengthen design and develop new products. The economy of the powerful country of international trade tells us that the world is controlling the market by controlling who controls the quality of the market. Because, the improvement of product quality requires more investment, is a long-term effect; and the improvement of the design level is basically the role of intellectual factors, is a short-term effect, less investment, yield faster. Moreover, the design is not constrained by internationally common technical indicators, and it is entirely possible to use its own cultural resources and national characteristics to surprise and win. It can be seen that for the light industry, where the technical and economic strength is not very strong, in the face of the tide of the market economy, it is not feasible to adjust the product structure without forming a unique style in the design. In addition, we must also focus on meeting the needs of modern consumer attitudes in product packaging design, so that goods can both stimulate consumers' strong desire to buy, they can safely reach consumers, and give consumers a taste Feelings.

5 Conclusion

In the tide of the market economy, companies are everywhere, and competition is fierce. There is a wide range of commodities to choose from. The reality of this multi-directional choice of goods is bound to put strong pressure on manufacturers. Whoever wants to be invincible in the competition must take the lead in picking up the winning weapon of industrial design and constantly introduce high-quality, high-grade and high-profile products to the market; of course, it also includes excellent protection. Promotion, beautification, convenience and other functions of the packaging and its brands, trademarks, logos and so on. Must pass industrial design to achieve the perfection of technology and art

Author / Chen Yuhua Wang Zhanqi