Long Teng Huyue Shining - A Survey of China's Printing Industry

I. Economic Operation of the Printing Machine Industry At present, China has hundreds of printing machine manufacturers of all sizes. According to statistics, in 1999, 69 major printing machinery manufacturers in China completed an industrial output value of 2.94 billion yuan, an increase of 4.4% from 1998; sales revenue was 2.77 billion yuan, an increase of 5.1%; profits and taxes were 400 million yuan, a year-on-year increase. 3.3%; Total profit was 200 million yuan, an increase of 1.8% year-on-year. The industrial sales value and industrial added value decreased by 3.4% and 2.7% respectively compared with 1998. Of these, 23 backbone printer manufacturers still dominate the industry. The total industrial output value accounts for 70% of the industry's total, industrial output value accounts for 71.7%, product sales account for 73.8%, and total profit accounts for 83.7%. In 1999, the top companies in the printing industry's industrial economic efficiency index include Weihai Haitian Printing Machinery Co., Ltd., Shanghai Ziguang Machinery Co., Ltd., Jingdezhen Printing and Packaging Machinery Co., Ltd., Weihai Printing Machinery Co., Ltd., Beiren Printing Machinery Co., Ltd. , Shanghai Yahua Printing Machinery Co., Ltd., Shanghai Gauss Printing Equipment Co., Ltd., Chongqing Second Printing Machinery Factory, Shanghai Shenweida Machinery Co., Ltd., Wenzhou Printing Machinery Factory, Yingkou Guanhua Offset Printing Machinery Co., Ltd., Hebei Packaging and Printing Machinery Factory, Henan Wuyang Printing Machinery Co., Ltd.; Beiren Group, Shanghai Goss Printing Equipment Co., Ltd., Jingdezhen Printing and Packaging Machinery Co., Ltd., Shanghai Shenweida Machinery Co., Ltd., Shanghai Ziguang Machinery Co., Ltd., Jiangsu Changsheng Group Co., Ltd., and Shanghai Yahua Printing Machinery Co., Ltd. The output value of Shaanxi Printing Machinery Factory, Yingkou Guanhua Offset Printing Machine Co., Ltd., and Henan Wuyang Printing Machinery Co., Ltd. reached 100 million yuan. At the same time, 23 of the 69 major companies also accounted for losses, accounting for 33.3% of the total, with a total loss of 68.321 million yuan; of the 23 key enterprises, 4 suffered losses, accounting for 17.4%, and the total loss was 35.12 million yuan. In 1999, a total of 10,878 sheetfed offset presses were produced in the country, an increase of 5.9% from the same period of 1998. Among them, 38 full-sheet formats, down 36.7% year-on-year; 2812 sets of open format, down 22.1% year-on-year; 4 open format 2227 units, an increase of 42.6%; 8 open format of 5801 units, an increase of 15.1%. In 1999, 226 web offset presses were produced, an increase of 9.65% year-on-year. From the above statistics, the following conclusions can be drawn: 1. The production and sales of domestic printers show a growing trend. According to relevant statistics, the number of imported equipment also increased significantly over the same period, indicating that the domestic printing machinery market is in an increasing stage. However, from another perspective, the growth momentum of domestic printers has slowed down in recent years. In 1998, domestic printers accounted for 47.4% of domestic printing equipment, and dropped to 34.4% by 1999. Taking into account factors such as incomplete equipment import statistics, currently domestic printers currently use only about 40% of domestic printers. 2. The export volume of printing machinery decreased. In 1999, although the export of small offset presses broke the record of zero, the export of other offset presses also increased slightly, but the total export volume of gravure printing presses and screen printing presses decreased by 27.4%. In the future, domestic printer manufacturers, especially small offset press manufacturers and higher-level post-press processing equipment manufacturers, should focus on export tactics, focus on product stability and reliability, and create conditions for expanding exports. . 3. Domestic printer manufacturing enterprises should continue to intensify efforts in product development, focusing on the development of medium-format printers, multi-format offset presses, high-precision gravure printers, and high-speed glued-line linkage lines. In the research and development of new technologies such as shaftless technology, waterless offset printing technology, and CTP technology, more investment should be made. When the company's own R&D strength is insufficient, printer manufacturers should strengthen horizontal linkages and initiate joint development with research institutes and universities. 4. Statistics show that most of the printing industry's overall economic performance index is joint ventures and private enterprises. The development of state-owned enterprises is obviously behind, and some companies are on the verge of losses. This year, the pace of transformation of domestic printing machine manufacturers has accelerated, and many companies have transformed themselves into private enterprises or joint-stock-based joint-stock companies. In the face of pressure from many parties, state-owned enterprises should speed up the pace of reform, establish a modern enterprise system as soon as possible, and strive to make new contributions to the development of China's printing industry. Second, the reform of printing machinery enterprises With the continuous deepening of China's reform and opening up, the state's management of the economy has changed from micro management to macro management and direct management to policy management, and put forward the principle of “grasping the large and small”. The change in national policies is conducive to the transformation of ownership by printer manufacturing enterprises. Many printing machine manufacturers have established and improved modern enterprise management systems through various forms of transformation, improved internal management, and enhanced their vitality for development, thus embarking on the track of sound development. Shanghai is China's major printing machinery production base. In March 1999, Shanghai Shangling Electric Group invested RMB280 million in the acquisition of Shanghai Gaosi Printing Equipment Co., Ltd., Shanghai Shenweida Machinery Co., Ltd., Shanghai Yahua Printing Machinery Co., Ltd., and Shanghai Ziguang Machinery Co., Ltd., Shanghai Third Printing Machinery Branch, Shanghai Carton Machinery Branch, Shanghai Packaging Machinery Branch, and other high-quality assets, set up the Shanghai Electric Group Printing and Packaging Machinery Co., Ltd., and plans to invest 98.77 million yuan for its technological transformation. In 1999, sales of Shanghai Electric Group Printing and Packaging Machinery Co., Ltd. reached RMB 700 million, and it is expected that sales revenue will reach RMB 1 billion in 2000. Through nearly one year of good operation, Ziguang Machinery Co., Ltd., a subsidiary of Shanghai Electric Group, has emerged as one of the first comprehensive economic benefit index companies in the printing industry. At the same time, Shaanxi Printing Machinery Factory, Harbin Printing Machinery Factory, Hunan Printing Machinery Factory, Taihang Printing Machinery Factory and other enterprises also successively converted into limited companies by divesting non-performing assets and debt; Weihai Printing Machinery Factory and Hebei Yutian North Printing Machinery Co., Ltd., Beijing North Beiren Roller Co., Ltd., Shanghai Huayang Printing Machinery Co., Ltd. and other enterprises are completely turned into private enterprises. Through restructuring, enterprises can not only reduce their burden, but also can integrate funds into multiple channels, which lays the foundation for the future development of the company. In 1999, many companies addressed their weaknesses and resolved the legacy of some planned economic periods by introducing new management models. For example, in order to solve the issue of the brain drain of scientific and technological talents, the Beiren Group Company has introduced a new salary system for scientific and technological personnel, and selected the backbone of science and technology for further training. The implementation of these measures has not only stabilized the scientific and technological contingent, but more importantly stimulated the enthusiasm and creativity of scientific and technological personnel. In recent years, Beiren Group has launched four-color sheet-fed offset printing presses, commercial web offset printing presses, newspaper extension printing machines, flexographic printing presses, and other products. Machine manufacturing developed countries' levels in early 1990 reduced the gap between domestic products and imported products. This is the result of the reform of the distribution system. After Yingkou Guanhua Offset Printing Machine Co., Ltd. was transformed into a private enterprise, it achieved reduction of staff and efficiency through internal organizational reforms, greatly reduced management costs, reduced the burden on enterprises, and enhanced the vitality of enterprises. Enterprises entered a virtuous circle. Due to the significant cost reduction, the market competitiveness of their products has been strengthened. At present, the company occupies half of the domestic 8 small offset press market, and has achieved product bulk export to the North American and European markets. In terms of comprehensive economic performance index, they are also among the best. Shaanxi Printing Machinery Co., Ltd., established by the Shaanxi Printing Machinery Factory, redefined its product positioning. By establishing a scientific research system that is in line with the market and combining years of experience in the production of gravure printing machines, they have developed and designed high-grade machine-type gravure printing machines and corrugated-paper printing slot machines, effectively curbing the strong momentum of gravure printing machine imports, and the company’s own The economic situation has also been greatly improved. Jingdezhen Printing & Packaging Machinery Co., Ltd. is a leading company in the production of 4 offset presses in China. They rely on the "seven years of grinding a sword," the spirit of struggle, after unremitting efforts, and finally achieved an excellent offset press brand image. Through the improvement of product development capabilities and processing methods, strict management systems, and improvement of personnel quality and service quality, their markets have become bigger and bigger, and their output and benefits have grown rapidly. In 1999, in the ranking of the comprehensive economic benefit index of the printing industry, they ranked third, and they were among the best companies in the industry in terms of economic operating quality. What these four companies have in common is that they have products that are marketable, they have a young, promising technology team, and they have the policy of making science and technology personnel creative. Although the corporate systems are different, they have achieved good economic benefits in the market. After entering the year 2000, the reforms of printing machinery companies have continued to increase. In order to adapt to the requirements of global economic integration, many companies have followed the successful companies that have been reformed and carried out institutional reforms. In March of this year, Shanghai Electric Group Printing and Packaging Machinery Co., Ltd., which successfully operated for more than one year, merged with Shanghai Printing and Packaging Machinery Corporation. Shanghai's printing equipment manufacturing industry achieved unified management and unified decision planning. In May this year, the Beiren Group Corporation also made adjustments to the leadership team and a group of young comrades took the lead. In terms of improving internal management and capital operations, on the one hand, Beiren Group has invested RMB 100 million through the listed Beiren Printing Machinery Co., Ltd. to acquire the fourth printing machinery factory owned by the group company, which not only realized the ownership of Beiren Group. The unified management of the industry has also laid the foundation for Beiren’s future capital increase and share allotment. On the other hand, Beiren has gradually merged or divested non-performing assets and loose small-scale enterprises within the group company. At the same time, the pace of corporate restructuring has further accelerated. From the end of last year to the present, the printing machinery industry has again implemented four joint-stock reforms, including Weihai Printing Machinery Factory, Hebei Yuyin Group Company, Weifang Huaguang Precision Machinery Co., Ltd., and Jingdezhen Printing and Packaging Machinery Co., Ltd. III. Development Prospects of Domestic Printing Machine Industry 1. During the “Ninth Five-Year Plan” period during the “Ninth Five-Year Plan” period, the printing industry had a major development in major economic indicators, product varieties, and quality. 1) Main economic indicators: See Table 1. Table 1 Major economic indicators of the printing industry during the Ninth Five-Year Plan Industrial output value (100 million yuan) Sales (100 million yuan) Profits and taxes realized (100 million yuan) Total profit (100 million yuan) 1995 21.62 18.19 2.8 1.45 1999 29.4 27.7 4.03 2.04 Growth rate ( %) 36 52.3 44 40.7 2) New product varieties developed. Newspaper Printing Machinery: The company has mass-produced medium-sized newspaper printers, vertical roller printing machines, and expanded printing machines, which can basically meet the needs of color newspaper printing and extended printing. It has developed a stacker, a quick-receiver, and Cooperate with foreign countries to produce zero-speed automatic splicing machines. Book printing machinery: The domestic production of 8-color web offset book offset press can basically meet the needs of the printing of books and periodicals; Commercial web offset press has been successfully trial-produced and started small batch production; CNC, digital cutting paper machine, glue binding Linkage lines, linear, circular, oval package machines, new folding machines, etc. have been mass-produced. Packaging and printing machinery: In the production of multi-color sheet-fed offset offset presses with a width of 4 or more, not only industrialization has been established, but also some products (such as the introduction of Swedish technology-produced 4-Kansana presses and the introduction of intellectual development and production Multi-color printing presses have reached the international advanced level in the 1990s; in the production of flexo printing presses, China has been able to achieve integration in printing, die-cutting, bronzing and rewinding, and has begun mass production; production of post-press processing equipment On the other hand, various types of die-cutting equipment produced in China have also reached a higher level. Ticket Printing Machinery: During the “Ninth Five-Year Plan” period, the production of domestic form printers not only achieved a breakthrough from scratch, but also had a certain level. Now, the speed of the domestic production form printer can reach 200m/min, and the postpress equipment such as rewinding machines and tearing machines can also be produced domestically. Office printing machinery: At present, domestically produced 8-open offset press not only meets domestic demand, but also has a small amount of exports; in terms of digital technology, China has developed the first generation of digital printing presses and direct platemaking machines using thermal ablation. ; Other prepress, India