On November 23, the State Council issued the "Guiding Opinions on Actively Giving Play to the Leading Role of Consumption to Accelerate the Cultivation of New Supply and New Motive Forces". What is the relationship between the "big and complete" comprehensive documents and the furniture industry?
I. Transformation of the furniture industry under the policy
Only from the words frequently exposed in the opinions can you feel the trend of the policy. In the past, he shouted "industrial upgrading and structural adjustment". This time, it emphasizes that "consumption upgrading" forces the optimization of industrial structure, that is, the combination of consumption upgrading, effective investment, innovation-driven and economic transformation. The key areas of consumption include service consumption, information consumption, green consumption, fashion consumption, quality consumption, and rural consumption.
Therefore, wearable devices, smart furniture and other smart terminal related technology products have broad prospects; air purifiers, water purifiers, energy-saving furniture products, potential is also optimistic; rural furniture consumption is still encouraged; Internet + manufacturing, personalized design, flexibility Production is also in line with the general trend.
In terms of expanding effective supply, the state encourages the digitization and flexibility of production methods; supports manufacturing, shifts from production to production services; fosters emerging industries such as 3D printing, robotics, wearable devices, smart furniture, and digital media; Develop service industries such as e-commerce, promote the integration of offline industry platforms and online e-commerce trading platforms, and encourage the development of cross-border e-commerce.
Second, how to move in the future direction
However, although the general direction has been made, but what are the business opportunities?
According to industry insiders, the upgrading of consumption will force industrial upgrading, support the transformation of manufacturing from production to manufacturing services, and will comprehensively promote "three networks integration", foster digital media, focus on promoting the consumption of smart terminals, and encourage the digitization of production. Flexibility... These are beneficial to the extension of the production enterprise to the relevant service areas, and combined with the Internet +, has become one of the direct focus of promoting consumption upgrades.
This is back to the seemingly old saying: furniture is not only an end product, but also a service portal in the future. Between enterprises and consumers, it will also shift from a shallow level of trading relationship to a continuous supply of a series of services. For example, if a user buys a cabinet, he or she can order ingredients through the internet function of the cabinet to form new consumption habits and needs.
However, the upsurge of domestic smart furniture has started since the beginning of last year, but until now, there has not been a final climate and user habits. Everyone seems to have some fatigue.
There is no clear path in the Opinions. However, after the promulgation of the "Opinions", there is no doubt that there are new possibilities in the future.
"Intelligence is not just a product, function, technology, but also a way of life." Foreign countries have drawn some towns to pilot future smart lives, so that people can form intelligent behaviors and communication methods. Can the promotion of domestic smart furniture be used for reference? At the same time, due to the integration of the online and offline integrated e-commerce model, it is further affirmed by the national policy. Therefore, how does the furniture entity sales network integrate with e-commerce, from selling products to selling Service, there are also a lot of articles to do.
In the face of new business opportunities, furniture manufacturers should ask themselves, am I ready?
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