With the introduction of the “most strict†control measures in the history and the impact of e-commerce shocks, the sales of home building materials above designated size last year was 917.37 billion yuan, down 22.60% year-on-year. This is the information disclosed by the National Building Materials Home Furnishings Index (BHI) jointly issued by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association.
Purchasing power index stands out
China National Building Material Circulation Association Industry Research Department explained that the overall low trend of building materials and home furnishing market in 2016 was in 2016, but compared with the cliff-type decline between 2014-2015, the trend of the whole industry in 2017 belongs to L under the economic “new normalâ€. The bottom of the shape fluctuates and is quite bright.
In December 2017, the national building materials and home furnishing market belonged to the off-season of the market. In the case of other sub-indexes falling by different degrees, the “purchasing power index†outperformed, rising by 11.01 points, mainly due to the relatively late Spring Festival this year. The demand for discounts and reservations for decoration materials after the Spring Festival has been released; as consumption has increased, market demand for additions, replacements and soft decoration has also appeared.
Concentration will be further strengthened
In 2017, the real estate policy adhered to the keynote of “staying and not speculatingâ€. According to the data, the relevant real estate regulation and control measures have been issued nearly 180 times throughout the year. A series of “most strict†regulatory measures have been successively introduced, and the momentum of rapid housing price increase has been obtained. contain.
The China Building Materials Circulation Association Industry Research Department pointed out that the national building materials and home furnishing market was directly affected by the adjustment of the real estate industry. The overall performance in 2017 was not satisfactory, and the overall trend was lower than 2016. However, in 2017, BHI's annual trend has been slowed down. In the traditional concept, the “low season†and “peak season†of household consumption are becoming more and more blurred; the BHI ring rate is also shrinking month by month.
Local companies actively seek change
The China Building Materials Circulation Association Industry Research Department believes that the current mainstream consumer groups of home building materials are beginning to shift to the 80s and 90s, and the re-decoration of the stocks is accompanied by consumption upgrades, which brings a very broad space for the market. The 2018 national building materials and home circulation industry still The trend of maintaining a stable and moderately weak balance will continue. The structural reform of the industry still has a long way to go, and the concentration of the industry will be further strengthened.
In an interview, the reporter found that Changsha's local home building materials enterprises faced tremendous pressure and decided to adapt to changes in the market through various measures. For example, Changsha Furong, the Oriental Homeland, which was once proud of its performance and triggered its peers in Changsha, was acquired by Wanjiali Group on April 28 last year. Dahan Building Materials, located in the east of the city, took advantage of the Changsha Airport Economic Demonstration Zone last year. The opportunity of the batch, increase marketing efforts, continue to occupy the position of Changsha Chengdong home building materials store. Source: Changsha Evening News Zhou Bin
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