Recalling the past five years in the furniture industry, I am a little anxious, anxious is the ever-increasing furniture store, the top two red stars in the national home chain and actually, have long been more than 200 stores.
A few years ago, some media people gave an assessment of the total area of ​​furniture stores in Xi'an. The conclusion was that each resident had an area of ​​furniture for one square meter per person. The situation in Xi'an is in Wuhan, in Chongqing, in Shanghai, and in Beijing.
Time pushed forward five years. In 2013, the national home chain was really in the night before the rapid development. At that time, the chain of furniture stores was exciting. We saw the chain development of furniture stores, standardized management, and iterative The upgrade of the software and hardware of the mall has improved the shopping experience of consumers. In comparison, many local stores, categories and brand introductions lack planning, the internal management of the mall is loose, the advertising materials are messy, and even the sanitary conditions are not done well. The door is the unshaven security guard...
In the past five years, the development of furniture stores has also been a process of “decentralizationâ€. The Louvre Museum used to be the center of furniture in the country. Now there are many furniture stores in the first and second tier cities across the country that can be called the Louvre. Then, the urban and county towns of the third- and fourth-tier cities have also developed a number of furniture stores.
In the past, the logic of buying was that the townspeople went to the county to buy furniture, the county town to the urban area, the urban area to the provincial capital or nearby first- and second-tier cities, and the first- and second-tier cities to buy furniture at the Louvre. Now, the county itself has a very good furniture city, while the urban area loses the consumers of the county, while the furniture stores in the region are increasing, and the same situation is encountered in the first and second tier cities. To make matters worse, many places have experienced rapid development of urbanization, and the demand for furniture purchase is no longer so strong.
For the above reasons, I have had some anxiety about the furniture industry in the past five years.
From 2008 to 2012, I am very optimistic about the furniture industry. I even think that as long as the products are not too bad, they can have a place in the national market.
From 2013 to 2017, I was a bit anxious about the furniture industry, the area of ​​furniture stores increased at an alarming rate, and the dealers’ days were not good.
I am very anxious for the next five years.
In the next five years, traditional furniture stores are still the main place to buy furniture, but the area of ​​furniture stores has seen a full surplus.
In the next five years, the popularity and over-speed of furniture style will accelerate. The European, American-style representative brands such as Huanmei, Yazhen, Meikemei, and Furantis have a style that can be fired for five years, ten years, or even longer. They can refine their details with confidence. Need to worry too much about the product. Even subtle small styles, such as Jane, Xiaomei, Mediterranean, Korean, etc., can be popular for three or five years. In the future, a style can be outdated in one year, summed up in one sentence: "If you are not in full bloom, you are already dying."
The next five years are not a five-year period for furniture practitioners to rejoice. We will face the problem of “excessive storeâ€, “factory surplus†and “short-lived fashion styleâ€.
In other words, in the next five years, traditional stores will be the mainstream way of consumption, but it is already seriously over-supplied. In the next five years, we will hear the once-popular furniture brands more frequently, disappearing overnight and closing down. Furniture factories will also be more difficult, and the launch of new products will become a "elimination" in a year.
In the next five years, the furniture industry entered the stage of “eliminationâ€.
In the next five years, these categories and styles will be hot spots: 1. High-priced mattresses. The demand is still strong, but the brands that join the battle group are too many, and each other will be more uncomfortable, especially the brand with weak market foundation; 2. Custom furniture. The focus of competition is in third- and fourth-tier cities, because the price is not high, and because "customizing" in these places sounds quite fashionable. In fact, the lack of taste caused by "customization", the quality is reduced, not high-end, the value of this industry is still reflected in the closet. Perhaps the "modular" detachable combination, taking care of the "aesthetic" approach, will replace the customization of the room into a "warehouse" in the future. 3, the popularity of modern Italian style, subdivided into Italian software and Italian solid wood, which is ceccotti. 4. The pursuit of the “big European beauty†of the advanced country's way of life to the return of self-confident national culture, that is, the interpretation of the furniture of “modern Chinese home lifeâ€, with the aesthetics of the East.
What will the furniture store look like in the future?
In 2008 and before, the furniture industry was an unserviced industry.
In the past five years, furniture stores have had tea, and very few stores have coffee and fruit.
In the next five years, coffee, fruit, and snacks will be standard in furniture stores, and some stores will have one or two “home living content,†such as making bread on site. It can be seen that the furniture store will be one step closer to the “living hallâ€.
In the future, what about furniture itself?
Furniture from "good" to "better", in addition to the basic use of functions, also needs to be artistic, value-added, some people say that the future of furniture, will be the return of "taste." That is to say, the furniture that satisfies the basic functions will be surplus, and the tasteful and aesthetic furniture will develop better. In summary, it is "the indulging of the mass brand, the rise of the design brand."
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