According to the CMO (ChiefMarketingOfficer) Council survey, product packaging and in-store display are more helpful for consumers to achieve the overall brand experience than e-mail, direct mail advertising, and mobile app channels.
CMOCouncil's research report, "Responsiveness Requirements: How Flexible Marketers Should Respond to Consumer Feedback to Promote Enterprise Development" (TheResponsivenessRequirement: HowAgileMarketersActonConsumerFeedbacktoDriveGrowth), through investigating consumer choice channels including online and offline touchpoints, studied companies What to do when responding to customers and using customer data and information to deliver a "correct and timely experience." The report found that regardless of which marketing channel is adopted, companies may encounter certain difficulties and obstacles in order to enable customers to enjoy a consistent and coherent brand experience.
The report also emphasizes the importance of packaging for the overall brand experience, and the importance of quickly responding to customer feedback and requests through physical touch points (such as product packaging and other physical brand elements), which are called the huge challenges of marketers. Because they are currently unable to prioritize these challenges and problems. The respondents also noticed the gap between their eager desire to change traditional media and their actual ability; 84% of the respondents stated that they were willing and able to make changes within 30 days, and only 40% of the respondents said they can now Do it.
46% of the respondents indicated that the functional unit in the marketing field divides the marketing team into traditional groups and digital groups, which makes the marketing team professional and has a functional focus, but also makes it more difficult to maintain consistency and cohesion across multiple channels. .
In addition, 66% of marketing executives claim that their end consumers are very sensitive or even extremely sensitive to changes in packaging color and consistency.
The report cites the latest data from the joint research between CMOCouncil and X-Rite, Pantone, Esko, MediaBeacon and AVT. The survey was conducted in the spring of 2017, and the survey covered 153 senior marketers.
"If the brand can't respond quickly and fully control, it doesn't matter to consumers," Ron Voigt, President of X-Rite said. "Responsiveness is the result of digitization, automation, and process connectivity in the color workflow. As a result, manufacturers do not respond within a few weeks, but within a few days or even hours. We look forward to working with brands and printing enterprise customers To help them meet this requirement. " 
Editor in charge: Liu Yang
Foshan city boucheron precision hardware co.,ltd , https://www.chinadrawerbox.com