In the United States, Columbia is worthy of being the number one outdoor brand. According to the latest statistics of SSI Data, in the statistical period of 13 weeks as of July 15th, the Columbia brand of the 10 best-selling outdoor short-sleeved tops in the US market turned upside down. Ranked 6th, and occupy the top 5, while the remaining four belong to Patagonia, Kuhl and Prana and other 3 brands. Prana's Katya is the only women's short-sleeved blouse on the list. It is worth mentioning that Prana is also a sub-brand of Columbia.
According to SSI Data data, the overall sales of the short-sleeved woven tops in this 13-week period tracked down by 6%, of which integrated e-commerce channel platform fell the most, 19%, professional e-commerce channels fell 12%; but Surprisingly, hypermarkets and chain stores have increased by 8 percentage points.
In terms of brand share (US dollars), The North Face slipped from the fourth brand in the same period in 2016 to sixth place in 2017, Royal Robbins fell from third place to fifth place, and both brands declined in double digits. In the 13 weeks of tracking data, Columbia is the biggest winner and holds more than 10% of the brand share.
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