When the end of the 70s, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying the hanging wire with the small head of the fly has passed. The era of relying on visual packaging design to attract younger generations of consumers and cultivate fans has arrived. This article will introduce you to the design of creative fruit packaging boxes.
Paying attention to and innovating a more personalized brand packaging design is very beneficial to the company to participate in market competition. It not only has a strong advertising effect, but also is easy to achieve sales promotion due to the recent consumer groups, and more importantly, it can show the company's The brand image can be a good example of the cultural level of a country.
Recyclable materials and recycled materials such as “recycled paperâ€, “recycled glass†and “recycled plastic†are used whenever possible in packaging design. The design needs to consider whether the packaging materials can be recycled, whether the recycling is valuable, and the recycling treatment measures, so as to achieve the goal of making full use of materials, resources and energy.
The packaging design of the product is the best promotion, and the product has to communicate with the consumer by its own packaging. At this time, whether the packaging is new or not, it is particularly important to have personalization.
The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.
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