Recently, the "Kingdom Territory" theme park in Virginia has released an AR competitive game that allows players to "manipulate" the park by participating in activities that include both in-app and in-app. The real activity of the theme park.
The game is called "The Battle of the Kings" and all visitors to the park can choose a team named after several large roller coasters in the park, such as "master", "avalanche" or "fear of flight". In the game, you can usually compete with members of other teams to earn points. You can score by playing games, participating in AR events or simply making a roller coaster ride.
“We are excited to introduce this new digital park experience to you,†said Gary Chadwick, vice president and general manager of King’s Land Park. “Through the Battle of Kings Territory, we can gamify the original playground experience, from interactive queues to individual customization of roller coaster trips, visitors can get more participation during the tour. ."
“The expansive experience is the future of the entertainment industry,†said Amy Steele, vice president of the game’s development studio. “With our technology, the original elements of the theme park have become completely integrated, and visitors can explore hidden stories. And some of the original passive experiences have become more active through gamification. They can even continue to dress up their virtual characters after the tour to prepare for the next tour."
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