In recent years, new media represented by digital terminals such as the Internet and mobile phones have been booming, and characterized by the wide range of contacts, the immediacy of connections, the autonomy of voices, the interactivity of each other, and the massive amount of information. It has rapidly expanded the functions of traditional media, changed the operational mechanisms of politics, economy, culture and society, and brought about profound changes in people's work and life style. This new media convergence trend also pointed out the direction for the ideological and political work of innovative universities in the context of "Internet +". (January 24, "Learning Times")
For a long time, colleges and universities have always been the forefront of ideological work, where different cultures blend together and various trends of thought collide here. For the real China, doing a good job in the ideological and political work of colleges and universities is conducive to us taking the initiative in ideological work, running a socialist university with Chinese characteristics, and promoting the development of the party and the country. Therefore, the party-led colleges have always placed ideological and political work in a very prominent position. Especially since the party's 18th National Congress, Comrade Xi Jinping has put forward many new requirements for strengthening ideological and political work in colleges and universities.
The ideological and political work in colleges and universities is related to the fundamental problem of what kind of people to train in colleges and universities, how to train people, and who to train people. Only by solving this problem can our colleges and universities train more aspiring young people and better serve the socialist modernization drive. However, we must realize that contemporary college students are active in thinking and have a strong interest in new things. Therefore, to do a good job in ideological and political work in colleges and universities, we must not only strengthen the political direction, identify the key issues, and constantly enhance the awareness of positions. We should also emphasize ways and means and innovative means of work. .
At the National Conference on Ideological and Political Work in Colleges and Universities held in December 2016, General Secretary Xi Jinping emphasized that to do a good job in the ideological and political work of colleges and universities, it is necessary to change things from time to time and from time to time. Nowadays, in the era of the Internet, China's media integration development is steadily advancing, and various new media are constantly emerging, which provides a new opportunity for colleges to carry out ideological and political work. Therefore, colleges and universities should take the time to actively explore the innovation and development in ideological and political work under the new media, grasp the characteristics of new media, and give play to the advantages of new media, making it a good helper for innovative universities to carry out ideological and political work.
New media has the unique advantages of fast dissemination, wide range of dissemination, rich forms, and strong interactivity. Making full use of new media can not only greatly shorten the distance between students and ideological and political workers, but also effectively enhance students' participation and Initiatives enhance the attractiveness of ideological and political work in colleges and universities, and make the impact of ideological and political work in colleges and universities more profound. Moreover, the use of new media has changed the stereotypes of ideological and political work in colleges and universities relying solely on indoctrination, realizing the two-way communication based on interaction, making the ideological and political work of colleges and universities more vivid and more grounded.
Of course, let the new media become a good helper for ideological and political work in colleges and universities. We must not only be satisfied with building several websites and opening the "two micro-ends". The key is to strengthen content construction. It is necessary to spread advanced culture and carry forward the core values ​​of socialism. We must also start from the problems of academics, emotions, and employment that are of concern to college students, and focus on solving the problems of growth for them, so that the ideological and political work of colleges and universities can be grasped and supported. There is content, not boring, not empty, not boring, and truly become the intangible force that leads the growth of college students, and train more qualified successors for socialist modernization.
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