Recently, the home building materials industry's voice on the price of wood, the price of sponges, and the price increase of freight are endless. Under the trend of rising raw materials and freight rates, the overall price increase in the home industry is inevitable. However, on the one hand, the increase in production costs, on the other hand, the consumer market's resistance to price increases. The entire home industry is facing serious challenges. So, in this environment, how do home businesses respond to challenges?
A rising voice, home business pressure Shanda
The price increase of furniture is a pressure on consumers, and it is also a pressure on manufacturers and dealers. Under the severe situation, some backward enterprises are bound to be eliminated. In order to alleviate the pressure, companies have taken various measures to deal with the price increase. Some large export companies have turned to domestic sales to cultivate new profit growth points. Some merchants use a variety of promotional methods such as combined sales to attract consumers; some stores carry out anniversary celebrations and give back to consumers. Enterprises try their best to make a variety of tricks, aiming at stabilizing commodity prices and trying to absorb the cost of rising prices.
Price rise is both a challenge and an opportunity
At present, the life concept of home consumers in China is relatively stagnant, and per capita consumption is far from the level of developed countries in Europe and America. The domestic market can still develop a lot of space. In the future, the competition in the home market will no longer be the competition of pure manufacturing capabilities, which will involve product development, marketing, branding, management and many other aspects. Young people have gradually become the mainstay of consumption. In order to cater to their pursuit of individuality, freshness, fashion and other elements, enterprises have increased their investment in upgrading the application of new equipment, new processes and new materials to adapt to market changes. The rise in the price of household products is both a challenge and an opportunity for businesses.
Fine management to meet market development needs
Many domestic manufacturing companies have always been in the state of extensive management. They often use more traditional family-based and empirical management. Under the leadership of these methods, a lot of manpower and material resources are wasted instead of scientific. Saving, energy saving, or continuous innovation in production processes. In such a big environment, it is also urgent for enterprise reform to carry out internal adjustments. This is also a requirement for adapting to market development.
Wide open "source" road, improve home sales channels
How to create greater wealth for enterprises when profits are getting lower and lower? This requires a bigger market, and more consumer groups to support this interest chain. From the perspective of traditional offline sales channels, the Internet era undoubtedly provides another broader platform, namely e-commerce. The home online shopping market continues to grow. At the same time, the logistics and distribution conditions of furniture products are gradually maturing, so the domestic home e-commerce space is huge.
Throughout the country, home furnishing companies must face the cost pressures of rising raw material prices. However, as the saying goes, "The blessings of the blessings, the misfortunes and the blessings of the blessings", the crisis in the big environment is an important moment to test the enterprise. In the process of big waves, the home enterprises can only successfully prepare for the war and seize the opportunity to successfully break through the “price increase†dilemma.
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