â– reporter Sun Wei
This is the worst era and the best. Under the impact of the Internet, a large number of home furnishing companies have shrunk, and the rivers and rivers are down, but there are also many companies that have succeeded in “touching the netâ€. At the same time, the Internet has also spawned a large number of new “Net Red†home brands, which share the market cake with traditional enterprises. In this regard, how should traditional home furnishing enterprises cope with the impact of the Internet? Which is the right way for physical stores and e-commerce channels? Recently, the THINK 'Home' Summit and China Home Building Materials Brand Development Forum with the theme of "Links and Future Homes" Organized and opened a feast of wisdom and thought in the home building materials industry.
The event was hosted by China Building Materials Brand Development Alliance and Zhongtao Investment Development Co., Ltd., and hosted by Huamei, attracting more than 300 industry association experts and home business executives. Tang Ren, chief expert of China Home Improvement E-commerce Research Institute, shared a series of data research results in the keynote speech entitled "Investigating the Needs of Home Improvement Consumers in the Internet Age". He believes that the core of the development of the pan-home appliance industry lies not in the development of the Internet, but in the better user experience and higher operational efficiency, which is also the biggest challenge facing the traditional home circulation field.
In recent years, the “big home†model, which has been spawned by diversified, personalized and one-stop consumer demand, is becoming a new outlet for the home furnishing industry. At the theme forum of "The Present and Future of Big Home", Jia Feng, Chairman of Huamei Lijia, Yao Liangsong, Chairman of Ou Paijia Group, Li Jiacong, General Manager of Shangpin Home, and Ye Guofu, Chairman of Mingchuang Youpin, on the competition pattern of Dajia Issues such as consumption closed-loop and model innovation have been discussed in depth.
According to the latest report, as of June 2016, the number of Internet users in China reached 710 million, and the number of mobile Internet users reached 656 million, an increase of 36.56 million compared with last year. In the past double 11, Tmall once again refreshed people's impression of the consumer market with a turnover of 120.7 billion yuan. At this forum, Tmall's senior director Dong Yi comprehensively interpreted Tmall's omni-channel strategy, and based on the characteristics of the home industry, put forward the omni-channel model and retail model suitable for the home industry.
The scene is the prominent consumption pattern of this era. The channel is the serial effect of different scenes. The solution and consumption impulse are generated by the scene. Home-experienced consumption combines the scenes more closely, and the core of the experience generated by the scene has become the primary rule for judging all business activities and entrepreneurial activities. In the speech, Wu Sheng, the founder of the new species experiment plan, the founder of the scene lab, and the author of "Scene Revolution" and "Super IP", put forward the concept of "scenario consumption" and explained the changes and trends of the future consumer market.
Looking back on the past, thinking about the present is all about looking forward to the future. After a series of thinking collisions, the home lads have raised their own reverie about the "home of the future." Keywords such as e-commerce, big home, seamless links, and model innovation outline the future of the home industry and portray the future of the home. In the future, what kind of posture should home people greet? In the theme forum of "Home's Future", representatives from ceramics, ceilings, wooden doors, building materials, furniture and other industries have their own characteristics of the future home consumption market and enterprises. The response strategy puts forward its own views. They believe that the future business battlefield, a new business model based on mobile big data is forming scale and power.
The industry believes that this summit will deeply integrate cross-border thinking, reconstruct the consumer market, and link the future home ecological platform, which will provide more thinking and enlightenment for the transformation and upgrading of the manufacturing industry and channel transformation.
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