Interpretation of the history of the most cured packaging Herbs

[Chinese packaging network news] Baicao flavor of fruit is actually now the net red snack dates clip walnuts. However, this product from the positioning, naming to packaging design has greatly subverted people's awareness of jujube clip walnut, called the jujube clip of the walnut industry, a clear stream.

Especially for the specific healing package, each product packaging designer took a good lesson. Indeed, after 80, 90, and even 00, the current mainstream of snack food consumption, it is indeed a very big issue to design a packaging that meets the aesthetic requirements of these young consumers.

If you don't understand packaging, there will be no future. This is not a false statement, so you can interpret the packaging design of Baicao flavor.

Product packaging origin: "Healing" healthy snacks

On the spiritual level, Freud’s psychological perception research has found that embracing is the most desired and most curable way in human life; from the perspective of the reality, the study of American human behavior shows that embracing is stress relieving and The best action for restlessness cures.

Whether it's sad or lonely, or happy to share, every moment we actually need a "hug." When you are overworked, you need an encouraging hug; when you are sick and helpless, you need a hug of care; when loneliness is lost, you need a comforting hug; when you are happy, you need a shared hug.

Therefore, it is defined as a healing healthy snack from the beginning.

Hugging fruit not only replenish the nutrients needed for good health, but also try to explore every moment when people are low or happy, and give them hugs and joy. In particular, white-collar women in first-tier cities face too many pressures for life. They hope to give encouragement and comfort to each of their lost and happy moments.

Standout Challenge: Healing Package

What is a cure package? As the name implies, people see a product package that produces a sense of healing. This is in fact very different from the traditional "Moe" line packaging. "Moe" is a package that people only feel cute after watching it, but "Cure" is a package that makes people feel fresh and lovely, but also feel the emotional flow of products.

So cure is the key to this packaging design. From the image to the font to the entire package is a cure: refreshing macarons color base, simple and refreshing, but also slowed down the large bulky feeling, brings a feeling of health and healing; printed in the middle of a package of healing animals The jujube clip walnuts occupy the near view of the entire package; the bubble-shaped dialog box design “hugs me”.

Such a fresh and cured package made it stand out from the crowd of similar products in the mall, and even the advertising implant was so memorable.

Healing animal images: Let Meng pet hug you

This set of hand-drawn animal images, from the famous line art artist and senior cross-border creative person - Bepbang.

Because animals have always given people a feeling of warm healing, he chose six animals with the most healing characteristics - naughty dogs, cute cats, humorous sloths, shy rabbits, warm big white bears, and stays. Meng Panda. Six types of hand-drawn images of healing animals are warm and intriguing as they have stories: they make hugs and embrace walnuts with products; warm, sincere, and slightly shy, and interact with consumers: “hug me”. They represent fruit products that will give you the feeling of warmth, relaxed emotions and embraced beauty.

At present, these unique animal shape images bear the mission of conveying healing. In the future, there will be more healing series. Not only do animals have more innovative images, but even people can customize what they want to embrace. Hidden fruit has unlimited imagination because of this design, and it will become a super single item with IP attributes in the future.

Packaging scenario delivery: all good relationships usually start with hugs

Hug is the beginning of all good, and it is the beginning of a relationship. Moreover, customization has become an increasingly popular model for product sales, so it has been custom-made by many people in different industries. For different scenes, different ways of embracing and product care are given.

The customized series uses a transparent matte outer package. The matte finish of the outer packaging emphasizes the sense of quality and is made of transparent material. The exposed elements of the handwritten content bring the communication distance with consumers closer. It can be seen that the future of snack food packaging design will develop toward the trend of scene emotions, and the exchanges with consumers will be more in-depth.

Healing packages may flourish due to the advancement of clasps and become a popular packaging design trend after Meng Department of Packaging. Because warm designs always bring beautiful connections, good-looking packaging makes people more willing to buy.