Nowadays, the market environment of the furniture industry has undergone great changes, and home stores and enterprises are facing the trend of transformation and upgrading. For the stores and enterprises, it will definitely not work until the old roads are used. Therefore, the search for new ways will be born. Is it a deep-rooted industry that focuses on itself? Or is it an extension of the product line to achieve cross-border integration? The China Wardrobe Network believes that companies need to analyze from the core competitiveness and the industry environment.
What is the core competitiveness of furniture companies?
A company, the essential weapon of "walking the rivers and lakes" is the core competitiveness of the brand. Once this competitiveness has expired at a certain moment, and the enterprise does not have this consciousness, it is not far from the situation of annihilation. Throughout the ages, the enterprises that have a history of staying in the past will only be those who have their own unique competitiveness.
The development of these two years of customization has been in full swing, and has made dark horses such as Shangpin Home, Weiyi Custom, and Sophia. Take Shang Shang's house, foresee and timely capture the custom of this wind, the recent state is also "spring breeze", not only in the marketing war, often played a new game, also in the terminal channel, the horsepower, due to premature involvement in customization The field, and intensive cultivation, the understanding of customization is also more thorough, and at the same time master the customization of the essentials and technology, so that their work in this field is like a duck, is called the industry veteran brand.
According to experts' predictions, customization will continue to develop rapidly in the next five years, and it will also bring greater business opportunities. More companies will join, and the situation may become more and more mixed, but the positioning will become clearer. Similar to the "leaders" of Shangpin Home, if it can continue to explore new ideas, new technologies, services and experience in the field of customization, I believe that it can still "be proud of the rivers and lakes."
Changes in the industry's environment, products, services and experience will never go out. In addition to deepening their own factors, it is also an effective way to change the industry environment from the perspective of whether the company itself has reached the transition. But is there any change in the environment of the furniture industry today? The answer is yes and no.
Nowadays, factories, stores and dealers form the overall pattern of the furniture industry. They are the leaders of the industry and the leaders. The relationship of this triangle love has been vying for the sweetness of the early stage. ". Therefore, if you want to understand the changes in the environment of the furniture industry, what changes have taken place, and the changes in the role of the "three-member generals" can be seen as clues.
From the perspective of terminal channels, although the “wind vents†such as e-commerce and overall home improvement have flocked in recent years and successfully grabbed some consumer markets, furniture is a commodity with the characteristics of durable goods, and it is necessary to experience performance and touch. And based on the security and logistics system of online shopping, hardware and software facilities need to be strengthened and improved, most consumers will still choose offline stores to buy furniture. Therefore, the store is still the most important terminal sales channel in the furniture industry, and has never changed in 30 years.
Since the fact that the store is still the main terminal channel of the furniture industry has not changed, it is undoubtedly a good news for most traditional furniture companies that are mainly offline stores. Although “having food to eat†is already very valuable in the depressed market, the enterprise is a group that pursues profits. “It is not enough to eat rice alone, but also to eat meat.â€
Therefore, enterprises should consider their own operating conditions in the channel, a dealer team with business philosophy rather than relying too much on the factory is undoubtedly one of the best tools to occupy the market, but also a strong backing of the front of the terrorist base. In addition, on the battlefield, the party in the position of easy to defend and difficult to attack is often easy to win. Similarly, the storefront business in the center of the mainstream store is invisibly much better than other locations, because it is easy to stand in the most conspicuous position. Let people remember that when the brand value leaves traces in the dealer's heart, just like the seed is cultivated in the land, one day it will sprout.
As the saying goes, a small change in three years, a big change in five years. Nowadays, the “big boss†position of the traditional furniture terminal channel store has been openly challenged, and the non-mainstream channel represented by e-commerce and overall home decoration has risen. For the factory, this is an opportunity and a challenge. No matter how much trouble e-commerce can make in the furniture industry, “standing on the wind, pigs can fly†has already inspired many furniture people to test water and electricity companies. However, so far, there has not been a business transformation e-commerce in the furniture industry. Successful cases, this also sounds the alarm for the company, whether it is ready to transform e-commerce, whether it is capable of taking the e-commerce road.
In fact, whether it is a traditional mainstream store, or a rising star of e-commerce and overall home improvement, the purpose is to open up sales for enterprises and dealers, sell products and realize long-term development of the company. The business environment is changing all the time, but the products, services and experiences are never out of date. If you look at the furniture industry, the companies that are doing well are not in the products, services, channels, marketing, etc. However, it is this group of people who have become more energetic and ambitious during the painful period of industrial transformation.
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