[Office Partner Information Center] At present, many stationery companies will make plans and activities according to the latest online topic planning schemes. There are gimmicks and marketing events and slogans that can make stationery companies' activities in the shortest time. Most people know that the market competition is intensifying, and the competition for consumers has gradually entered a fever. In order to attract the attention of consumers, major merchants have tried their best to “return the lucky draw†and “0 yuan purchaseâ€. Various promotional gimmicks have dazzled consumers, and while office supplies merchants have been using the gimmick marketing battles in full swing, various problems have surfaced.
In fact, in the stationery industry, due to the broad consumer prospects, the competition among stationery merchants will only become more and more fierce. In order to attract consumers' ideas, more and more Shantou advertisements will appear in the future. The main reason why Shantou advertising works is probably because consumers generally have the psychology of hunting, because no matter what industry, the first step of sales success is to attract consumers’ attention and make consumers’ eyes as much as possible. Attracting, if your advertisements are not creative, not novel enough, or even "stunned", how can you stimulate consumer curiosity and let them find out?
The same is true in the stationery industry. The so-called Shantou advertising captures this point, attracting consumers and deepening the impression of the brand in the minds of consumers with creative, novelty and even unheard of slogans and images. To enhance the brand's popularity, and then to achieve sales, but it is worth noting that Shantou advertising can certainly attract consumers' attention, but stationery companies should also master a "degree", although advertising should be creative, let consumers see one Bright, but can not be contrary to traditional culture and morality, can not cause too much criticism, but can not cause consumer resentment.
Shantou is a gimmick, not a core competitiveness. The user base that only relies on Shantou will quickly leave under the stimulation of other gimmicks. Especially in the increasingly promising network era, the principle of network services is the same, when a service When the marketing gimmick became the essence of the service, the service was probably not far from the death.
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