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What is the most popular furniture now? Gorgeous European-style sofas, simple modern dining tables, or traditional Chinese-style chairs? These popular furniture once occupied the market, and some brands even rely on several sets of classic products, occupying the market for more than ten years.
However, with the rapid development of the Internet and the upgrading of people's consumption concepts, in addition to the increasingly high quality of life, more consumers have a new attitude towards design and experience. At this time, a group of "little furniture" with excellent craftsmanship, outstanding design, practicality and good matching appeared. They initially hid in hutongs, art districts or remote studios, but recently they were discovered and have significant growth fans.
The style is similar to the customer group. The small furniture is very popular with the public.
On the network platform such as Douban, as early as around 2010, it has already fired a number of wooden furniture brands. Muzhi workshop, voice, Vatican, lost and found, they not only have a personal name, in the current situation of the traditional homogenization of branded furniture products, even if they are attached to the simple, modern, manual, Japanese, Nordic style The label can still be a clear stream.
When the public is pursuing high styles, some consumers have already produced a new interpretation of the word "high style" - there is a sense of design, material, and price. They don't care how many people know about this brand, don't mind whether they are from the hands of international masters, and don't want to recognize the very high LOGO. They are handmade, unpainted, creative, minimalist, and make the best use of them... they are the most Valued. To a certain extent, niche furniture meets the needs of such consumers, and more and more people are willing to try to accept it.
At the same time, because the niche furniture is simple and refined, it can be transported home without having to use a large truck, so they are not only a piece of goods, but sometimes they can also be a gift. Many small brands of tables, chairs, benches and other small pieces of furniture, small and pleasing, can send out.
On the way to work, encountering niche furniture unexpectedly
Picking furniture is a nuisance, and many office workers have the most experience. I usually rushed to the home store after work on weekdays, and many of them are almost finished. At the weekend, I’m going to take a trip and take a walk around, and it’s a very bad experience.
However, some time ago, people working in the international trade circle may have discovered something new. The bus body on the street, the interchange route of the subway, and the countless escalators and aisles, no matter which kind of transportation you take to work, waiting or on the road, you can see some advertising posters that are completely different from before. They all come from an Internet home brand called "Creating".
At the Dawanglu subway station, the painting (above) also showed 11 pieces of furniture. Since the Beijing Metro began operations in 1971, this is the first physical demonstration of an accessible experience. Urban white-collar workers saw eye-catching furniture on their way to work, and sometimes they couldn’t help but walk up and carefully, gently touch, and even sit up and try it for themselves.
Consumers who have visited home stores know that although most of the products of the merchants, such as mattresses, sofas, chairs, etc., can be experienced at will, there are always some "extraordinary" and "extraordinary" that will reject you. Intimate contact. The furniture displayed in the subway station is truly and unobstructed in the place with the most traffic, just like the bed of IKEA. For consumers, this kind of encounter on the way to work is intimate and interesting.
Leaving the store and opening the store on the site of young people
In fact, not long ago, the creations that have been playing on the Internet have already opened the first physical store in the port. In addition, many of the furniture that is popular among young people are actually rooted in the experiential shopping center.
The representative of Japan's daily necessities, MUJI, has been stationed in major shopping malls in Beijing since the beginning; Danish furniture design brand HAY has also opened a two-story street-experience store in Shuangli's R&F Plaza; the most well-known Swedish IKEA, It is the originator of experiential consumption. More and more niche brands are looking for opportunities and sites for development outside the store. Sanlitun, Xidan, Blue Harbor, big shopping malls, small alleys, cafes, they can go anywhere around the consumer.
Of course, the traditional exhibition of traditional furniture brands, niche brands are not willing to miss. At the Paris Fashion Home Design Exhibition, HAY is a frequent visitor; in the upcoming Shanghai China International Furniture Fair in September, the design brands of the main log, such as Van Gogh, å± (above), lost and found, and realization, also participated. Whether it is a professional audience or a busy consumer, it is a surprise to find these "small exquisites" from the "big guys" at the high-cold show.
Pay attention to design as much as life is important
Some people say that the reason why the work is very hot is because the slogan "The world can be designed for China" can make young people find resonance. Indeed, a silk chair by the Italian designer Luca Nichetto, who had designed the story room, was prominent enough at home; a sofaside table designed by Keiji Ashizawa would delight every visiting guest.
Niche furniture is not only small in size, but more importantly, it is full of design and creation of small details of life.
IKEA, which is close to the people, has poor durability and quality, but it is better than practicality and design sense. The bourgeois MUJI is too simple and simple to pick up the room, but it is always in good condition and all-round; HAY (which finally opened in Beijing) Left and below), although the popularity is not as high as the previous two, but the craftsmanship and materials are so good, with style and personality complemented. The various domestic independent furniture design brands mentioned above are also working hard to meet the needs of functional combination and daily collocation.
Every young person’s small apartment should have a “non-made†niche furniture.
What does the young man’s family look like? Even if it is a house that is exactly the same as a house, it will be completely different after these 80s and 90s.
"Niche furniture" is their best weapon. Although the style is small, too thin, you need to work together to form a home, but young people do not mind these. In their small size, large-sized furniture may not be practical. A small two-seat sofa or a few lazy sofas are the protagonists in the living room; most of the wooden furniture can be disassembled into small parts and assembled by themselves. Nothing goes wrong; the partial brightening will replace the overall fancy, the slender lines will replace the heavy texture; there will be a lot of familiar, but ingenious "old look", there will be many industrial flavors full of emotions but full of freshness "Funny"; the high-cold color of the black-and-white ash-based color, will be accompanied by a bright chair or a special side; even if the decoration of the parents, it will be placed on a shelf, a high The footstool, or a highly recognizable shape and color, is eye-catching.
With these cute "little guys", simple life will become less ugly.
With a small side, both hands can be lifted up. When a friend comes, he puts some snacks in the living room. It is not awkward to work as a computer desk. A chair with a sense of design is placed in the restaurant when eating. It is suitable for sitting up in the living room and can be used as a face value. Move to the balcony when you are free, comfortably wear the sun on the sun; a multi-functional rack, hanging clothes, posing books, putting two pots of flowers, hanging several dolls, the size space has become well-organized, full of vitality... these small The existence of public furniture may bring together the common uses of a variety of furniture, as well as the odd possibilities. They are versatile enough to be used in every space with a distinct personality, and it is also convenient for men, women, old people and children who are inseparable.
In fact, more and more people are willing to pay for meaningful design furniture, not only because of youngness, but also dare to try, but have too much inspiration and yearning for the ideal appearance of the family. When one day, these niche furniture that embodies the love of life really went into thousands of households, and people’s demands for life will be warmer and more pure.
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