Cosmetic packaging designed for sci-fi girls looks cool

[China Packaging Network News] It is undeniable that among those who are keen on makeup, there are quite a few, and they love science fiction and animation. This is a rather large consumer group that has long been ignored by the brand.

“This is a preconceived notion that geeks are always stunned.” said Dena Rees, founder of AFK, an independent beauty brand.

Dena Rees used to be a tattoo designer and is now a mother, wife, and fanatical computer game enthusiast. She believes that there should be a more subdivided brand to do something for these women. Therefore, she founded AFK, a niche beauty brand in Washington, which adheres to the formula of pure plants and targets audiences who, like Dena Rees, love electronic games, animations, and are passionate about make-up.

These ideas make this brand called geek and anime fans create a beauty brand, looks a bit different from other brands.

AFK launched the OTAKU (Ozaku) suit this year. It was designed just like anime, which made it a favorite of some anime fans.

AFK OTAKU (Ozaku) Series Products

Like AFK, Ken's case for creating a brand for this group of people may not be representative. However, another fact is that in the past 12 months, more and more big brands have begun to think of ways to attract the attention of anime fans and science fiction fans. These cosmetics companies have begun to enter this market, despite the fact that they are selling large films.

Last fall, Procter & Gamble's Cover Girl, the most popular fashion brand for young girls in the United States, launched a series of Star Wars in the name of "The Strange Woman" when the movie "Star Wars: The Force Awakens" was released. Theme product. Launched with the product is Cover Girl's official makeup tutorial. With the film's hit, this futuristic sci-fi makeup has also set off an immense upsurge in major social networks. Cover Girl also achieved a good performance.

Cover girl Star Wars series products

At the same time, MAC (the famous make-up brand of Estée Lauder) established a booth on the theme of Star Trek at the San Diego Comic Con. Makes a live demonstration of MAC's Star Trek series by making people into characters in the movie.

MAC Star Trek Series

This is not the first time that the MAC is demonstrating its products. As early as 2014, at the San Diego Comic Con, MAC received a few booths to showcase the series of products mainly composed of the Simpsons.

"We don't just do things that catch the eye. What's more, we are vocalizing instead of that part of the silent group and we win an identity for them," said Dominic Skinner, MAC's senior artistic director.

However, although MAC thinks it is doing the right thing. This practice cannot be loved by everyone. While it is pleased with some people, it also means that it is losing another group of people.

After the technology blog Gizmodo released pictures of the MAC Star Trek series, a person named “make-up whore” commented, “I want them to do some special packaging, not just a sign of Star Trek. They Obviously you can do more interesting things."

After all, those who like science fiction and animation are positive about such cosmetics. However, the brand's approach can not really please this part of the person, it is another matter.