Don't be naive! See the furniture store 6 big flick

"Jumping price" "a thousand times and so on" "no reason to refund" ... Many home stores in order to attract consumer activities emerge one after another, but some of the sloppy discounts are actually behind the heavy weight of the trick. Xiaobian took everyone to uncover some of the shells under the sugar coat.

A rare opportunity? Actually every month

Exaggerated propaganda and bombing a store every month has a large-scale promotional activities, please pass Hong Kong movie star Zhong Xintong, CCTV "Exchange Space" and other famous people or columns, in July invited a number of local well-known host to cheer "night shopping for 6 hours, the province Your half-year salary "activity, 30 yuan a ticket sold in a few days within a few thousand. Then, by the anniversary celebration, "the scale is big, the strength is strong, and the concessions are more than awesome...". Some call it "two hours early, save 30,000 easily" and "the lowest factory price in history."

Word game, the insider of the interpretation right

In order to attract consumers, many manufacturers have slammed extremely attractive promotional confession, what "1 fold up", "life warranty", "buy cabinets to give electrical appliances", etc., but many consumers actually invented after the experience, to really It is actually very difficult to enjoy these offers.

For example, consumers who are consumers are attracted by "shopping over 9999 yuan cabinets and giving a microwave oven" to buy a set of 9999 yuan cabinets. When the merchant was asked to give the microwave oven, he was told that the cabinet he purchased was not within the scope of the gift. In detail, the confession was invented. The confession finally had a small bracket, which read "restricted model" and drilled the void that the consumer did not pay attention to.

A furniture brand promotion confession hit "one-stop shopping for cabinet electrical products, 9998 yuan cabinet to send 1998 yuan electrical appliances", I feel very attractive. I can tell you at the store that after purchasing the brand for 9,998 yuan, I will get a coupon of 1998 yuan. The coupons include vouchers of 5 yuan, 10 yuan, and 50 yuan. The consumer assumes that if you want to apply these vouchers, you must also purchase the items specified by the store to spend a certain amount of money, and you can only apply one of the vouchers at a time. This means that consumers who want to get the benefits of 1998 yuan must purchase an additional cabinet.

Cruel facts under the discount "catty" heavy

In recent years, with the emergence of a large number of hardware cabinet brands out of the market, especially the emergence of strong brands, the hardware cabinet market has experienced unprecedented fierce competition. In this market situation, slogans such as “discount”, “lowest price” and “cost price” have become the means for some cabinet brands to seize the market.

According to experts, cabinet discounts are hard to reflect the true nature of cabinets, but they often stun the consumer's original calm mind. For example, a brand's overall cabinet is publicly marked with a discount of 20% or less, but in fact, it may be "not as good as people" or "less than two" in size. For example, the white light board and the imported wood grain board are the same size, but the cost is nearly 50%; the European standard size hanging cabinet is 72 cm high, and the cost of the 60 cm, 50 cm high hanging cabinet is fundamentally different. Imported hardware The price of pieces and domestic hardware is also several times different. What's more, some companies use their own reduced cabinets to compare the price of cabinets with other fully equipped cabinets.

This is a "Â¥" question

If the minimum is dark, then the fare increase is really fulfilling the promise of “the lowest in history” after the publicity of the bombardment. Most of these activities are marked by the lowest price increase, and some merchants said that "the investment of the event is ultimately borne by the consumer." For example, a bathtub with an original price of more than 4,000 yuan, the discount price without promotion is 2,398 yuan, but the previous activity price is 2,655 yuan, the latter activity price is higher than this. There are consumers who plan to buy a squatter for 699 yuan. The price of the "lowest" promotion in history is 869 yuan.

Some netizens said that the usual special price of 30 yuan a piece of tile, during the activity turned into a 58 yuan.

Extended reading: 6 preparations before buying furniture

Wool is on the sheep

The tempting and generous "generous" sent to some large-scale home stores, a variety of tempting and generous "generous" to send is also an important means of attracting consumers. Industry insiders remind that the sky will not fall off the pie, these gifts are not easy to take away, more is the promotion of the gimmick.

The person in charge of a well-known brand floor said that the gift cost of the home store promotion is passed on to the merchant. Each participating business must deduct one or two points from the sales as the cost of the promotion gift, and also pay the promotion fee. "Businesses can only add a little price, and then pass on to consumers, good gifts are not good, not to stimulate everyone to spend more."

No reason to return ≠ free return

Some home shopping malls have launched a "no reason to return" sign to improve the quality of service, but in practice, not all businesses will return free of charge. After inquiry, the customer service of these manufacturers said that "unconditional return" only guarantees that the product has not been delivered to the customer. If the product is delivered to the customer's home and is unpacked, the merchant will charge a certain shipping and packaging fee.

There is a promise from the mall to "unconditional return". In the process of implementation, the small amount of transportation costs should be borne by the merchant. If the amount is large, it is reasonable to ask the consumer to pay a certain freight rate, but the price must be fair, for example, 100 yuan - 200 yuan. And if the consumer is required to pay the shipping cost, it must be in accordance with the market price and invoiced. When the consumer purchases, the merchant must declare in advance the return shipping fee, and the fee standard is clarified. If the consumer can ship the merchandise back, there should be no additional fees. Consumers must definitely dismantle the packaging after purchasing the furniture. Therefore, it cannot be a reason for not returning the goods. If it is deliberately difficult for consumers not to return the goods, then the merchants have the suspicion of exaggerating publicity.

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