Pathfinder transforms into an outdoor travel comprehensive service platform to build an ecosystem: Date:2016-06-27 12:35
Pathfinders of domestic and overseas famous brands are transitioning to the outdoor travel comprehensive service platform. Through the establishment of the sports industry fund, a series of layouts are carried out in the three major areas of outdoor products, travel services and large sports industry, expanding the industrial chain, integrating upstream and downstream resources, and building outdoor + Travel + Sports Ecosphere.
In 1999, a company that made tent sleeping bags was established. After 10 years of development, it went public in October 2009 and became a well-known outdoor brand company in China. This company is the Pathfinder.
Recalling the course of development that the Pathfinder continued to explore in 17 years: At the beginning of its establishment in 1999, Pathfinders mainly made tents, sleeping bags, etc.; then, they gradually expanded their product lines and expanded from tents and sleeping bags to outdoor areas from 2002 to 2004. Clothing and footwear; from 2008 to 2013, Pathfinder had the largest sales volume of similar products in the national market for six consecutive years, and outdoor sports goods were its core competitiveness.
Pathfinders have maintained growth in their operating income since their listing, but in 2015 they first experienced a drop in net profit. According to the 2015 financial report, the Pathfinder achieved a total revenue of 3.808 billion yuan in 2015, an increase of 121.99% year-on-year, but net profit was 263 million yuan, a year-on-year decrease of 10.5%.
The Pathfinder’s income in 2015 was similar to earnings decline. At the same time, most of the listed apparel companies’ earnings revenues also declined. With factors such as market saturation, slowdown in consumption, and impact from e-commerce, companies that run sporting goods have shown a weak trend. In addition, the entire Internet+Sports industry is in full swing, sports and all walks of life are mutually integrated and diversified. In view of this, Pathfinder began its transition to an outdoor comprehensive service platform in 2015.
I. Setting up Pathfinders and Sports Funds
The Pathfinder began the transition to an outdoor travel comprehensive service platform. On July 24th of the same year, Pathfinder Holdings Group Co., Ltd. was renamed to establish a sports industry fund to carry out the layout and resource integration of the sports industry; and in January 2015. On the 28th, it announced that it had participated in the creation of a sports fund, jointly initiated with its wholly-owned subsidiary Tianjin New Starting Point and Jiangxi Hetong Assets, and set up a total of RMB 110 million in Pathfinder and the same sports fund. Its main investment areas are: sports vertical media, sports event operations, sports training, and related companies in mass sports events.
The M&A fund set up jointly by the Pathfinder and Hutchison Capital invests in part of the sports ventures. It intends to integrate with Pathfinders through the latter stages of M&A integration after the company matures. So far, Pathfinder has announced five publicly-invested companies, including Ogilvy Health, fitTime, Ice World, Music World, and Public View.
Ogilvy & Mather Health is a fitness technology company. The company is mainly a sports assessment service and is currently listed on the New Third Board. FitTime is a sports and health community platform. The company mainly focuses on the operation of platform content. The public view focuses on AR and VR technologies. At the core of the product, Alfa RealAR smart glasses have been introduced before; Ice World is mainly engaged in parent-child outdoor ice rinks, benefiting from policy support and the opportunity of the 2022 Winter Olympics. The potential for future development of the ice and snow sports is huge. It is reported that at present, ice rinks have been built in Beijing, Sanya and other places; it is a revolutionary fitness equipment that mobilizes the world’s VR concept. It is a combination of virtual reality and game technology with sports and fitness. Users can experience outdoor in a virtual environment. movement.
The above projects with the same capital investment are centered on the sports industry and related industrial chains, involving mass sports fitness, outdoor projects, data platforms, and AR and VR technology products.
Second, establish pathfinder ecosystem: layout of outdoor, travel, sports three major industries
Pathfinders, as a relatively well-known outdoor brand in China, experienced a decline in revenue in 2015, and actively sought development in 2016, with the layout of outdoor, travel, and sports industries.
According to data from the World Tourism Organization, the current annual growth rate of the global tourism industry is only 2-3%, and sports tourism is the fastest growing segment, with a growth rate of 14% per year. In the report of the Prime Minister's government, it was mentioned that sports tourism is the representative of the new economy and the platinum market formed by the convergence of these two major gold industries. Pathfinders are optimistic about the development of sports tourism. They are actively transforming tourism through capital operations. In 2013, they subscribed for 40 million shares of Asiatravel, an online travel platform in Singapore. In March 2015, they used a strategy of 230 million yuan. Investment Easy Travel International Travel Agency (Beijing) Co., Ltd.
In the outdoor area, Pathfinder spent 150 million yuan to invest in outdoor products. This is also due to China's outdoor leisure sports. It is experiencing the development trend of the original folk, spontaneity, and grassroots characteristics to specialization, collectivization, and popularization. Comparing with the development experience of the United States, our country’s outdoor sports has entered a phase of steady development. The advantages of pathfinders and their current key layouts reflect the importance attached to the outdoor section. From its annual report, the outdoor section is known as the group. The cornerstone business at this stage has the best profit.
In terms of sports, Pathfinder and He set up a sports fund to make investment plans for sports start-up companies. Similar to the Pathfinder, it is also an elegant bird belonging to the sporting goods company. In January 2015, it established a dynamic domain capital with Tiger Fighting and Jinglin Capital. Until now, it has invested in the sports start-ups such as Kunlun Jue, Qiu Di Emperor, Feel, and Yue Run. the company.
The Pathfinder Ecosystem consists of three business segments that are relatively independent and complementary to each other. They are related and shared in the process of user big data and analysis of user behavior.
Third, the sports industry is hot, A shares listed companies have established sports industry funds
In 2016, it was known as the sports major year. The sports industry boom hit and capital poured into the sports industry. Milestone events continued to emerge.
Suning Sports Industry Group announced that it had purchased 70% of Inter Milan Club's shares for a consideration of 270 million euros, completed Chinese enterprises' first-time holding of Europe's top wealthy football clubs, and Internet video company Stormwind Group announced the establishment of Storm Sports, contracted with MPSilvaMPS and Everbright Securities. , Achieved strategic cooperation; Ping Ping Queen Deng Yaping resigned from the "People's Daily" deputy secretary-general duties, and Hongtai innovation space to enter the sports industry, to create a sports industry innovation and entrepreneurship platform.
A-share listed companies are optimistic about the future development of the sports industry and have established physical industry funds. Focus Media, which returns to the A-share market, has teamed up with Fangyuan Capital to set up a $400 million sports industry fund and invest $30 million in the sports social platform. Internet video company Storm Technologies and Everbright Securities will jointly set up a $10 billion sports industry fund. Incubating domestic and foreign outstanding sports industry projects. In addition, Rhine Sports, which was transformed from a real estate company into a sports company, announced in October 2015 that it plans to sign an agreement with Zhejiang Huanglong Sports and Jianyin Wealth to establish a sports industry fund of 5 billion yuan.
Traditional sports products companies encounter bottlenecks in their development. The transformation seems to be a fundamental problem faced by enterprises. For example, Anta establishes a sports science room, exerts its force on technological innovation, and launches products such as science and technology running shoes, and at the same time, it has reached strategic cooperation with Alibaba; In the upsurge of the Internet, we will follow the trend of the times to enter the football arena, invest in football brokerage companies, enter the campus tournaments, and invest in tigers to set up funds. As a well-known outdoor brand explorer closely follows it, through the establishment of a sports industry fund, a series of layouts are carried out in the three major areas of outdoor products, travel services and large sports industry, constructing an ecosystem of outdoor + travel + sports, and expanding industries. Chain, integrate upstream and downstream resources, and transform to a service-oriented platform. Pathfinders are currently in a transitional phase and look forward to their future development.
From June 24th to 25th, 2016, Yiou will hold the 2016 China Internet+ Entrepreneurship and Innovation Conference in Sofitel Wanda Beijing. There will be 100 guests from all walks of life to share with them, and its Chinese entertainment will work together with the sports industry to build a style of life. The Big Bang Forum will invite more than 10 industry guests to share, so stay tuned!
Pathfinders of domestic and overseas famous brands are transitioning to the outdoor travel comprehensive service platform. Through the establishment of the sports industry fund, a series of layouts are carried out in the three major areas of outdoor products, travel services and large sports industry, expanding the industrial chain, integrating upstream and downstream resources, and building outdoor + Travel + Sports Ecosphere.
In 1999, a company that made tent sleeping bags was established. After 10 years of development, it went public in October 2009 and became a well-known outdoor brand company in China. This company is the Pathfinder.
Recalling the course of development that the Pathfinder continued to explore in 17 years: At the beginning of its establishment in 1999, Pathfinders mainly made tents, sleeping bags, etc.; then, they gradually expanded their product lines and expanded from tents and sleeping bags to outdoor areas from 2002 to 2004. Clothing and footwear; from 2008 to 2013, Pathfinder had the largest sales volume of similar products in the national market for six consecutive years, and outdoor sports goods were its core competitiveness.
Pathfinders have maintained growth in their operating income since their listing, but in 2015 they first experienced a drop in net profit. According to the 2015 financial report, the Pathfinder achieved a total revenue of 3.808 billion yuan in 2015, an increase of 121.99% year-on-year, but net profit was 263 million yuan, a year-on-year decrease of 10.5%.
The Pathfinder’s income in 2015 was similar to earnings decline. At the same time, most of the listed apparel companies’ earnings revenues also declined. With factors such as market saturation, slowdown in consumption, and impact from e-commerce, companies that run sporting goods have shown a weak trend. In addition, the entire Internet+Sports industry is in full swing, sports and all walks of life are mutually integrated and diversified. In view of this, Pathfinder began its transition to an outdoor comprehensive service platform in 2015.
I. Setting up Pathfinders and Sports Funds
The Pathfinder began the transition to an outdoor travel comprehensive service platform. On July 24th of the same year, Pathfinder Holdings Group Co., Ltd. was renamed to establish a sports industry fund to carry out the layout and resource integration of the sports industry; and in January 2015. On the 28th, it announced that it had participated in the creation of a sports fund, jointly initiated with its wholly-owned subsidiary Tianjin New Starting Point and Jiangxi Hetong Assets, and set up a total of RMB 110 million in Pathfinder and the same sports fund. Its main investment areas are: sports vertical media, sports event operations, sports training, and related companies in mass sports events.
The M&A fund set up jointly by the Pathfinder and Hutchison Capital invests in part of the sports ventures. It intends to integrate with Pathfinders through the latter stages of M&A integration after the company matures. So far, Pathfinder has announced five publicly-invested companies, including Ogilvy Health, fitTime, Ice World, Music World, and Public View.
Ogilvy & Mather Health is a fitness technology company. The company is mainly a sports assessment service and is currently listed on the New Third Board. FitTime is a sports and health community platform. The company mainly focuses on the operation of platform content. The public view focuses on AR and VR technologies. At the core of the product, Alfa RealAR smart glasses have been introduced before; Ice World is mainly engaged in parent-child outdoor ice rinks, benefiting from policy support and the opportunity of the 2022 Winter Olympics. The potential for future development of the ice and snow sports is huge. It is reported that at present, ice rinks have been built in Beijing, Sanya and other places; it is a revolutionary fitness equipment that mobilizes the world’s VR concept. It is a combination of virtual reality and game technology with sports and fitness. Users can experience outdoor in a virtual environment. movement.
The above projects with the same capital investment are centered on the sports industry and related industrial chains, involving mass sports fitness, outdoor projects, data platforms, and AR and VR technology products.
Second, establish pathfinder ecosystem: layout of outdoor, travel, sports three major industries
Pathfinders, as a relatively well-known outdoor brand in China, experienced a decline in revenue in 2015, and actively sought development in 2016, with the layout of outdoor, travel, and sports industries.
According to data from the World Tourism Organization, the current annual growth rate of the global tourism industry is only 2-3%, and sports tourism is the fastest growing segment, with a growth rate of 14% per year. In the report of the Prime Minister's government, it was mentioned that sports tourism is the representative of the new economy and the platinum market formed by the convergence of these two major gold industries. Pathfinders are optimistic about the development of sports tourism. They are actively transforming tourism through capital operations. In 2013, they subscribed for 40 million shares of Asiatravel, an online travel platform in Singapore. In March 2015, they used a strategy of 230 million yuan. Investment Easy Travel International Travel Agency (Beijing) Co., Ltd.
In the outdoor area, Pathfinder spent 150 million yuan to invest in outdoor products. This is also due to China's outdoor leisure sports. It is experiencing the development trend of the original folk, spontaneity, and grassroots characteristics to specialization, collectivization, and popularization. Comparing with the development experience of the United States, our country’s outdoor sports has entered a phase of steady development. The advantages of pathfinders and their current key layouts reflect the importance attached to the outdoor section. From its annual report, the outdoor section is known as the group. The cornerstone business at this stage has the best profit.
In terms of sports, Pathfinder and He set up a sports fund to make investment plans for sports start-up companies. Similar to the Pathfinder, it is also an elegant bird belonging to the sporting goods company. In January 2015, it established a dynamic domain capital with Tiger Fighting and Jinglin Capital. Until now, it has invested in the sports start-ups such as Kunlun Jue, Qiu Di Emperor, Feel, and Yue Run. the company.
The Pathfinder Ecosystem consists of three business segments that are relatively independent and complementary to each other. They are related and shared in the process of user big data and analysis of user behavior.
Third, the sports industry is hot, A shares listed companies have established sports industry funds
In 2016, it was known as the sports major year. The sports industry boom hit and capital poured into the sports industry. Milestone events continued to emerge.
Suning Sports Industry Group announced that it had purchased 70% of Inter Milan Club's shares for a consideration of 270 million euros, completed Chinese enterprises' first-time holding of Europe's top wealthy football clubs, and Internet video company Stormwind Group announced the establishment of Storm Sports, contracted with MPSilvaMPS and Everbright Securities. , Achieved strategic cooperation; Ping Ping Queen Deng Yaping resigned from the "People's Daily" deputy secretary-general duties, and Hongtai innovation space to enter the sports industry, to create a sports industry innovation and entrepreneurship platform.
A-share listed companies are optimistic about the future development of the sports industry and have established physical industry funds. Focus Media, which returns to the A-share market, has teamed up with Fangyuan Capital to set up a $400 million sports industry fund and invest $30 million in the sports social platform. Internet video company Storm Technologies and Everbright Securities will jointly set up a $10 billion sports industry fund. Incubating domestic and foreign outstanding sports industry projects. In addition, Rhine Sports, which was transformed from a real estate company into a sports company, announced in October 2015 that it plans to sign an agreement with Zhejiang Huanglong Sports and Jianyin Wealth to establish a sports industry fund of 5 billion yuan.
Traditional sports products companies encounter bottlenecks in their development. The transformation seems to be a fundamental problem faced by enterprises. For example, Anta establishes a sports science room, exerts its force on technological innovation, and launches products such as science and technology running shoes, and at the same time, it has reached strategic cooperation with Alibaba; In the upsurge of the Internet, we will follow the trend of the times to enter the football arena, invest in football brokerage companies, enter the campus tournaments, and invest in tigers to set up funds. As a well-known outdoor brand explorer closely follows it, through the establishment of a sports industry fund, a series of layouts are carried out in the three major areas of outdoor products, travel services and large sports industry, constructing an ecosystem of outdoor + travel + sports, and expanding industries. Chain, integrate upstream and downstream resources, and transform to a service-oriented platform. Pathfinders are currently in a transitional phase and look forward to their future development.
From June 24th to 25th, 2016, Yiou will hold the 2016 China Internet+ Entrepreneurship and Innovation Conference in Sofitel Wanda Beijing. There will be 100 guests from all walks of life to share with them, and its Chinese entertainment will work together with the sports industry to build a style of life. The Big Bang Forum will invite more than 10 industry guests to share, so stay tuned!
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