Printing modernization: online submission of order line scan code pickup

Today, traditional printers are hit by the growth of the network and the growth of home printers, but many of them have also injected new vitality into the industry through the Internet. NASDAQ-listed Vistaprint, Germany's Unitedprint and London's Moo.com are three examples of online orders and printing using traditional printers.

The logic is that once the number of user demands reaches a certain size, the online line may be much more efficient than the offline printing efficiency. This is because the printing company has received a large number of orders, and they can use the printing plates to the extent that they can meet the needs of different customers. This efficiency allows the printing company to process more orders with fewer runs, and converts the customer into a lower price, which translates into higher profit margins. At the same time, it also gave the printing house sufficient quantity guarantee.

At present, most of the capital's eyes are still focused on such huge markets as Europe and North America, although Vistaprint invested in Brazil's Printi in 2014 to enter the Latin American market. Gogoprint believes that it can bring such a business model from the West to Asia because it has been supported by a key Printi investor.

Gogoprint currently has fewer than 20 teams and serves the local market in Bangkok. The target customers are corporate users rather than ordinary consumers. Currently, they provide printing of paper products, such as business cards, flyers, brochures, etc., and are delivered within 48 hours after the order is placed. Gogoprint's focus on basic printing projects has been well thought out. Online printing companies often offer other consumer products that, while more attractive, are often more costly and less efficient. India's PrintVenue is an example. In addition to printing services, it also provides products such as mouse pads.

Gogoprint is starting from Thailand and plans to regionalize its services. Founders Suss and Berghaeuser estimate that the printing industry in Southeast Asia is worth $25 billion a year. In order to achieve the expansion plan, the company plans to carry out Series A financing in the second half of the year, copying their local printing model to other countries. After all, local printing can complete tasks faster and save on transportation costs. They are currently weighing which country to enter based on factors such as competition, market price, and production costs.

In addition to geographic expansion, they are also considering adding other kinds of printing, including banners, stickers and so on. Given that many companies are looking for marketing and promotional activities, Suss and Berghaeuser said they might consider offering flyers or design consultations with local companies. At the same time, they also plan to open a dispatching room in Bangkok to improve the printing process.

Today's online printing platforms are not uncommon in China, and their focus is different. For example, Duoduo has adopted a similar model. After the user orders are integrated, the local cooperative factory prints in batches, and the price is reduced through resource integration. At the same time, the design is used as a value-added service, and online self-editing of printed products such as business cards and flyers is realized through a large number of templates. , providing customized services for small-volume order customers. In addition to business printing, there is also a printing platform that uses college students as the main customer group. For example, minutes and new prints are equal. Students can select stores online, upload documents, and then scan the code in the store or cloud terminal. Pickup. Although the online print mode may not be popular now, for enterprise users, the low price brought by resource integration; for individual consumers, the time-saving cost of streamlining the process makes this model promising.

(Original title: Gogoprint: order online, modern printing)