From product-oriented to market-oriented mechanism innovation, we developed a lot of small products and high-tech products in the later stage of a startup, and all failed. The reason is to first engage in products and then find the market. Fang Tai took a market-oriented path. Project decision-making has been conducted through foreign market research and expert demonstration.
Product development is also the first to conduct market research. I found that users have a lot of opinions on traditional hoods. We have changed the six weaknesses into six major advantages as a development idea, creating China's first streamlined machine and the first artificial intelligence machine, which has continuously smashed 3 shares. The party was too whirlwind, which made the original dull hood market heat up.
Fang Tai created a new market need. We have set up a marketing department to conduct a standardized investigation and research on market demand and market feedback, and then determine the direction of new product development, the means of promotion, price positioning, consumption level, market positioning and service deepening. Institutional innovation in market orientation.
Mechanisms from traditional management to modern management The three main characteristics of traditional management are: paternalistic leadership; family-based management; and human governance instead of the rule of law. Fang Tai first got rid of the notion of small production and small production, and made breakthroughs in economies of scale and the patriarchal leadership. I no longer serve as the general manager of the subordinate branch office, and I really started the chairmanship, completely changing the patriarchal leadership style that one had the final say.
The family management model is also a major feature of traditional management. My point is to gradually dilute the family system from the actual situation of the enterprise. The general managers of the three branches of our subordinates are no longer members of the family. Among the ministerial-level cadres, none of them are family members. The Indians are also introduced foreigners. In the process of restructuring, they also absorbed cadres and workers.
Fang Tai has done a lot of work in the rule of law instead of the rule of man. From the aspects of planning, quality, production, quota, salary, finance, marketing and other aspects of management, we have realized the management of documentization, institutionalization and standardization, and established a strict management organization with nine departments and one room, which has both incentives and constraints. There are chapters to follow, to speak in a system, to avoid the arbitrariness and disorder of management. At the same time, we also set up a human resources department to introduce talents (introducing more than 10 college students and master students in 3 years), training and assessment, and established a set of plans, systems and policies to make the modern management of enterprises a new level. floor.
From general advanced technology to high-tech application mechanism innovation and technology innovation has two roads: one is to pursue high-tech products, and the second is to transform traditional products and production equipment and technology with high technology. We chose the latter. We applied the fuzzy technology to the hood and created China's first artificial intelligence fuzzy control hood, which made the sales and added value of Fangtai products continue to grow. We have introduced foreign automatic powder spraying equipment to greatly improve the quality of dusting, which is the first in the same industry.
The mechanism innovation from conventional business decision-making to modern strategic decision-making is bold and innovative in strategic decision-making. The first is brand strategy. All business activities of the company are centered around establishing brand services. The second is cultural strategy. Corporate culture is the highest level of modern management. Fangtai's corporate culture has its own characteristics, from the strategic height to the corporate culture construction, which plays a role in promoting the development of the enterprise in the hearts of the people, the image of the outside tree, and the management of the commander. The third is product strategy. We have determined that we will not engage in products other than kitchen utensils within 5 years, and insist on making the kitchen products that are dominated by the range hood as a special product, and do not blindly expand.
Floor World Globe,Modern Floor Globe,Floor Standing World Globe,Free Standing World Globe
Ningbo Holly Arts & Crafts Co.,Ltd. , https://www.world-globe.com