In November 2012, the “Old-for-new†campaign led by the Beijing Municipal Commission of Commerce was piloted for one month with remarkable results. On July 1 this year, the furniture “trade-in†event was held again. This time, it not only expanded the scope of activities, but also made a more detailed review of standards and processes. With the arrival of December, the activity basically entered the final stage, but some consumers reported that he had not received 10% of the furniture subsidy. Is this a case that is still ubiquitous?
Event review
Recently, this magazine received a call from Mr. Wang, and learned about the distress he encountered in the furniture “trade-in†event. On August 20, Mr. Wang purchased a furniture product at a store and signed a contract. At that time, the salesperson gave the statement that Mr. Wang could receive the “old-for-new†one month from the date of signing the contract. 10% of the subsidy for the event. However, it has been more than three months since the contract was signed, and Mr. Wang’s subsidy has not been paid.
"We have to make all the orders for the event, so the time is a little longer, and we can get the money almost two months later." After signing the contract for one month, Mr. Wang called the merchant to inquire about the brand sales staff. This reply is given. However, until the day of the reporter's deadline, Mr. Wang still did not receive a 10% subsidy.
“I began to wonder if I was cheated by the furniture salesman?†Mr. Wang said, where is the subsidy for the “old-for-new†furniture?
Store visit
“trade-in†helps sales climb
Since the implementation of the “trade-in†policy on July 1, the city’s furniture sales have increased month by month, and the sales of “old-for-new†furniture increased by 70% in October compared with September.
In addition, the reporter learned from the latest data released by the Beijing Municipal Commission of Commerce in November that in October, the sales of furniture “old-for-new†reached a new high. The 11 furniture sales enterprises in the city sold 45,956 pieces of four types of furniture, “old-for-new†sales. The amount is 320 million yuan, accounting for 37% of the total sales of four types of furniture. The sales of four types of furniture increased by 11% year-on-year, and all furniture increased by 6% year-on-year. However, the data on the subsidy received by consumers is not mentioned in the announcement.
The fact that the subsidy has not been paid is a minority situation.
Recently, the reporter visited the sales enterprise stores participating in the "trade-in" campaign, and learned about the distribution of subsidies for the "old-for-new" activities this year. According to the sales staff of 11 sales companies, the payment of their subsidies is being carried out in an orderly manner.
Wang Ningning, deputy manager of the business management department of the Real Estate Group, said that they strive to give subsidies to all consumers who meet the conditions for payment. As of the end of November, the family had accepted 35,000 applications for “old-for-new†furniture, and had received 17,000 subsidies, accounting for 48.6% of all applications. Orders that did not receive the subsidy were caused by the fact that the new furniture was not delivered, and the old furniture was not handed over to the brand merchant for recycling.
Ding Ping, manager of Jimei's home market, said that some customers complained that the “old-for-new†procedure was cumbersome, and some consumers failed to receive the subsidy in time. “Our staff found that many of the customer's information was not filled out when sorting out the customer's information, which slowed down the workflow of the whole event. In this regard, Jimei is considering setting up a special trade-in department to focus on solving the problem in the event. Difficulties," she said.
Reason
Hypothesis 1: The sales company has not advanced?
From the relevant policy documents of “trade-inâ€, we can understand that the 10% subsidy that is returned to consumers this year requires the sales company to advance. In the early days of the “trade-in†campaign in July this year, some sales companies were afraid of “false scamsâ€, so the policy of advancing subsidies first made them feel some pressure. Then, some consumers have not received the subsidy in time, is it related to the reluctance of the sales company to advance?
However, in the interview, the reporter learned that the current sales companies are implementing the principle of “advance payment of subsidiesâ€. Song Xiaoting, assistant to the president of Baiqiang Furniture, said: "The company does feel certain pressure for the advance payment of this requirement, but we only sell our own brand products, so the probability of a fake order is almost zero. Relatively speaking, the top 100 is for the whole activity. The level of control is higher."
In addition, the review process of this “trade-in†activity is much stricter than the previous one, and the probability of a fake order is relatively small. Wang Ningning said that at present, the 17,000 subsidies that consumers have actually received are actually paid by the actual family.
Hypothesis 2: The process is cumbersome and encounters a single order?
This year's “trade-in†process is mainly divided into three steps: the first step is the application phase, including signing the contract, paying the full amount, getting the invoice, filling in the application and recording the information; the second step is to hand over the old stage, and you need to get the new one. The recycling unit is retained; the third step is to receive the subsidy phase, which requires the consumer to complete the formalities and related materials.
According to the salesperson of a certain brand, according to the normal process, after signing the purchase contract, the customer usually needs to sign the store twice and hand over the copy of the contract, the copy of the invoice, the copy of the ID card, the original of the recycling certificate, etc. to the sales enterprise. The subsidy process is cumbersome. At this time, if some brands have another situation, and the order is put into a certain amount and then handed over to the sales company, the time for applying for the subsidy will be longer.
Hypothesis 3: The link is wrong?
The 11 sales companies have different regulations on the timing of the payment of subsidies. The time when the consumer orders the product, the time when the merchant sends the old furniture to the designated place of the store, and the time when the merchant organizes the declaration of the subsidy information will affect the efficiency of subsidy issuance.
The staff of the home department of Shilihedian told the reporter: "We can only refund the customer after one month according to the time when the merchant gave the information. If the merchant submits the information slowly, or the information is incomplete, it will affect To the time of payment." Consumers can call the store to find out which step their order has progressed by purchasing the contract number of the furniture.
Hypothesis 4: No third-party constraints?
Recently, the reporter dialed the policy advisory and complaint telephone number of the Beijing Municipal Commission of Commerce, and conducted consultations on the issue of “10% subsidy payments were not issued according to the time promised by the sales companyâ€. The other party said that this furniture "trade-in" activity, at present, there is no mandatory requirement for the payment of subsidy, and there is no corresponding punishment policy.
Different from the "old-for-new" of home appliances, there are many types of furniture products, many models, and they have strong special characteristics. Coupled with the incomplete information of consumers, they have increased the difficulty of reviewing subsidies. In the interview, some consumers who participated in the “trade-in†activities of the furniture expressed that they hoped that the relevant departments would make mandatory requirements for the time of payment of the subsidy.
Reporter's notes
In the interview, Wen Shiquan, chairman of Yifeng Furniture, said that the “old-for-new†campaign stimulated and spurred consumers' purchasing enthusiasm. This year's brand sales growth, 30% is brought about by “old-for-newâ€. It can be seen that although 10% of the subsidies for individual consumers have caused delays due to incomplete information, but in general, “trade-in†is indeed a good thing for the benefit of the people and the merchants. As long as the direction is right, in the process Difficulties will not be an obstacle.
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