Guy Mallinson, packaging manager of Iggesund Paperboard, proudly announced that the company’s latest packaging, Seduced by Invercote, has been launched. Seduced by Invercote consists of a book and a gorgeous carton pack. The book was printed by Thomas Grafische Veredelung, Germany, and the carton was processed by Thibault-Bergeron, France. The cartons are available in white, black and orange colors and are available in four different shapes, all using Invercote cardboard, which are high-end packaging.
Seduced by Invercote uses an almost perfect processing and printing process to turn cardboard into an effective tool for conveying emotions and status. In order to verify the effectiveness of this packaging, the company collaborated with Valrhona, a famous French chocolate manufacturer, to use its products to promote the application of Invercote carton packs.
Mallinson stressed that the purpose of the book is not just about chocolate. The goal of this book is for all packaging industry professionals who strive to master cutting-edge packaging technologies and try to attract consumers' attention through packaging.
“We have a lot in common with Valrhona. We all attach great importance to the quality of our products. We all want to strictly control the use of raw materials,†said Mallinson. “As Valrhona starts from the cocoa tree and goes to the finished chocolate product, we hope to start from the pine tree and go to Invercote cardboard. Every step is perfect.â€
This book and carton packaging have become the focus of attention for brands and designers.
"We must take pains to emphasize the advantages of cardboard." Mallinson said, "Paper packaging can effectively convey product information and attract consumers' attention. It also performed very well in the logistics and transportation sector. In addition, through embossing, aluminum foil compounding and special The coating effect of cardboard as a packaging material is beyond doubt."
Seduced by Invercote uses an almost perfect processing and printing process to turn cardboard into an effective tool for conveying emotions and status.
Seduced by Invercote uses an almost perfect processing and printing process to turn cardboard into an effective tool for conveying emotions and status. In order to verify the effectiveness of this packaging, the company collaborated with Valrhona, a famous French chocolate manufacturer, to use its products to promote the application of Invercote carton packs.
Mallinson stressed that the purpose of the book is not just about chocolate. The goal of this book is for all packaging industry professionals who strive to master cutting-edge packaging technologies and try to attract consumers' attention through packaging.
“We have a lot in common with Valrhona. We all attach great importance to the quality of our products. We all want to strictly control the use of raw materials,†said Mallinson. “As Valrhona starts from the cocoa tree and goes to the finished chocolate product, we hope to start from the pine tree and go to Invercote cardboard. Every step is perfect.â€
This book and carton packaging have become the focus of attention for brands and designers.
"We must take pains to emphasize the advantages of cardboard." Mallinson said, "Paper packaging can effectively convey product information and attract consumers' attention. It also performed very well in the logistics and transportation sector. In addition, through embossing, aluminum foil compounding and special The coating effect of cardboard as a packaging material is beyond doubt."
Seduced by Invercote uses an almost perfect processing and printing process to turn cardboard into an effective tool for conveying emotions and status.
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