Although the property market in Hangzhou has rebounded sharply in the past two years, the home furnishing industry is chilling. The domestically-known chain home shopping mall, Ou Yada Hangzhou Binjiang, which has tried to store 60 stores within 5 years, has been caught in the “evacuation†storm.
According to local media reports in Hangzhou, Ouyida Binjiang Store suddenly has to withdraw from the market, and the business owners in the “Pit Miser†shopping mall, while Wu Jianrong, the chairman of Ouyada’s leasing party, Zhejiang Zhongnan Construction, told the media that “Ouyada Home Group has seriously breached the contract and unilaterally terminated the contract. The shopping mall property must be recovered according to law, and everything is only a matter of time."
According to Zhongnan Group's accounting, the deposit, the unilateral termination of the contract, the loss of the renovation of the renovation of Ouyada and the vacancy of the property, etc., Ou Yada defaulted on the above-mentioned company totaling about 200 million yuan. In this regard, Wu Jianrong said, "Zhejiang Zhongnan Construction and Ouyada Home Group's cooperation has been unable to continue."
It is worth noting that behind the eviction of the Ouyada Hangzhou Mall, it reflects not only the “withering†of the home industry environment, but also the risk of Ouyada’s own investment. An industry source said that the above-mentioned home building materials plaza was finally defeated by Maicheng because of the high price of “shopping the kingâ€.
Store operators are required to evacuate /
According to the "Hangzhou Daily" report, in the short period from June 15 to June 21, the merchants of Hangzhou Ouyida Binjiang Store received continuous receipts from the property leasing party Zhejiang Zhongnan Construction Group Co., Ltd., etc.: June 27, 2013 The facilities and equipment in the mall will be discontinued. Please go through the formalities of evacuation beforehand and vacate the goods and return them to the store.
According to the evacuation schedule given in the above announcement, these operators will be withdrawn in June. At the end of June, the reporter of "Daily Economic News" visited Ouyida Binjiang Store on the spot. In addition to some shops preparing for evacuation, most of the business households are still "holding their positions", and the entire market is carrying out promotional promotions such as clearance and special offers.
Some shop operators told the "Daily Economic News" reporter that some shops have recently newly renovated their stores, and the operating agreement has not expired. They are required to withdraw from the market. In the early stage, they have already invested in the renovation of the storefront. Who will lose these losses? The burden is still unclear.
A shop operator who operates the sliding door building materials is full of anxiety and dissatisfaction. He said: "The investment is nearly one million yuan. Now the contract has not expired, but let us evacuate."
The news of the evacuation of Ouada also caused some consumers to worry. They have already purchased the goods of Ouyada. Once they are evacuated, how can the after-sales service of these goods be guaranteed?
"Daily Economic News" reporter learned that Ouyida Binjiang store officially opened on June 4, 2011, has been operating for more than two years, and according to the previous positioning of Ouyada, Ouyada Home Riverside flagship store has a business area of ​​120,000 square meters. "It is the China's chief home shopping theme park created by the Ouyada Group."
It should be pointed out that on the occasion of the evacuation of Ouyada, on June 1st to 2nd, Ouyida Binjiang Store also launched a two-year anniversary event, which held a series of large-scale promotional activities, large discounts, extra cash back, limited edition. Special products and various prizes.
Yesterday (July 8), the reporter of "Daily Economic News" once again came to the Ouyida Hangzhou Binjiang store to see the entire store empty. The banner of the second anniversary of the first floor of Area A is still there, but the merchants basically withdrew. Only a few shops in a few stores are on the market or half price to sell a few items.
According to the security of Area A, nearly 60% of the merchants have cleared the market. There are very few customers in these two days. Most of them want to come here to buy cheap goods. Deng’s merchant, who runs a set of board houses on the second floor of Area A, said that his shop was stationed in June of 2O11. At that time, the renovation cost more than 400,000 yuan. Now even the renovation cost has not been recovered. If Ouyada does not give a reasonable clearance The compensation plan is resolutely not withdrawn.
Allegedly defaulting on property rent /
What problems did Eurasian have at the end of the year? Why did it take two years to open and plan to evacuate?
According to media reports, Wuhan Ouyada homes have long defaulted on rents and seriously defaulted. Since November 2009, Zhejiang Zhongnan Construction signed a lease with Wuhan Ouyada Home, Ouyada Home has basically not paid the rent on time according to the contract, repeated and long-term arrears, and serious breach of contract. In May of this year, on the grounds of poor management, the unilateral proposal was made to terminate the contract.
Regarding the above disputes, the reporter of the "Daily Economic News" contacted the Ouyada side for further verification. As of the time of publication, it was unable to obtain an answer from Ouyada.
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