The household products brand is divided into eight categories: mahogany furniture, panel furniture, soft furniture, ceramic bathroom, cabinet wardrobe, wooden floor, paint, doors and windows. After 2000, more and more home building materials companies began to realize the importance of brand building. They are a group of first-line brands represented by Dynasty furniture, nature flooring, Dongpeng ceramics, and European cabinets. They are stars. Endorsements, concept hype, entertainment marketing and other means have greatly enhanced the brand and industry visibility, walking in front of brand building, leading the furniture building materials to the brand era.
Cabinet wardrobe brand concept speed
Before 2003, the concept of cabinet wardrobes was still little known. In the past 7 years, the cabinet wardrobe industry has developed rapidly, and a number of high-tech and high-profile brands such as Europa, Sophia, and Shangpin [the latest news price type reviews] have emerged. Among the 4,818 valid questionnaires obtained in this survey, among them, the European School, which is good at speculation, attaches great importance to advertising and good at marketing, has the highest support rate of 2310 votes and 47.9%, becoming the biggest winner in the cabinet wardrobe field [latest news price type review] . French brand Sophia wardrobe ranked second, with 1074 votes, the vote rate was 22.3%; the digital custom concept, free design service started the Shangpin home with 534 votes, accounting for 11.1%, won the third place.
Redwood brand is forbearing in the city
Among the three categories of furniture products, the brand awareness of mahogany furniture is relatively low. Due to the luxury and age preference of mahogany furniture, many consumers do not know much about the seven mahogany brands listed in the questionnaire. In the 4152 valid samples obtained [new news price house type reviews], Mingyun Fengyun Furniture received 978 votes, accounting for 23.6%, and the domestically renowned high-end furniture received 846 votes, accounting for 20.4%. Ranked second; followed by Guangbo Redwood brand Zibotang 816 votes, accounting for 19.7%.
Panel furniture is undoubtedly the most popular category of furniture products, and it is also the first category to start celebrity endorsements. The brand and reputation of the dynasty, Jianwei, Jianmei, Qumei and other brands are quite high. In the 4852 valid questionnaires, Hong Kong Dynasty furniture occupied the top spot with an absolute advantage of 1,500 votes and 31% support, which shows the charm of Hong Kong brand and Olympic marketing. The second and third respectively were 876 votes, accounting for 18.1% of federal furniture and 822 votes, accounting for 17% of Jane's furniture. They are favored by consumers with their solid and durable solid wood furniture and bright and simple modern furniture. In the case of soft furniture such as mattress sofas, 5,328 valid samples were obtained. Among them, Suibao mattresses won the most with 20 years of brand accumulation and popular price, winning 1854 votes and 35.4% of the votes; Yalan mattresses won 1380 votes, 26.3% of the votes and 1224 votes, 23.4. The hippocampus mattresses with a vote rate of two are ranked second and third respectively.
The price is still the boss
In terms of the attention paid to household products, prices, brands, and materials are the most important factors for consumers.
The netizens who participated in the survey gave different answers when answering the question “Which aspect do you care most when purchasing furniture and building materials� According to the network survey data, among the 7975 valid online samples, 24.7% of the six options of brand, material, price, style, craft and service chose the price, indicating that the price is still the most concern for Guangzhou consumers when purchasing home products. The factors, followed by the brand and material.
Cooking Sheet,Baking Sheet,Cookie Baking Sheet,Baking And Cooking Sheets
Xiongyang Household Co., Ltd , https://www.xyutensil.com